Cabzio feels that they have room to improve their mobile conversion rate (mCvR). They’ve asked Ricardo to identify opportunities to improve this area. Which of the following actions would help Ricardo to identify opportunities in improving Cabzio’s mCvR?
- Reviewing search term reports in their Google Ads account
- Experiencing the site as a mobile user
- Analyzing demographic reports for Cabzio’s industry
- Accessing the desktop version of the site from different locations
If you want efficiently monitor your website or app performance, you have to measure it. One of the metrics commonly used to compare desktop and mobile performance is a relative mobile conversion rate (rel mCvR).
We calculate it by dividing the mobile conversion rate by desktop conversion rate.
But how do you find opportunities to improve it? You can also analyze various data segments and review qualitative signals such as user feedback or experiencing the website as a mobile user.