Questions

Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation? Select All Correct Responses

 

• The Amazon DSP monitors for brand safety, traffic quality, viewability, and 3rd party supply quality.
• The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
• The Amazon DSP only offers manual optimization.
• Advertisers can access comprehensive and unique inventory that is not available via other DSPs.

 

Which of the following describes the viewability standard used by the Amazon DSP?

 

• 50% of pixels in view for at least 1 second
• 50% of pixels in view for at least 3 seconds
• 100% of pixels in view for at least 1 second
• 10% of pixels in view for at least 2 seconds

 

How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

 

• 60 days
• 30 days
• 7 days
• 14 days

 

True or false? Auction buying is unguaranteed buying.

 

• True

 

• False

 

The World Times, a publisher, has set their inventory’s price floor to $1.05. Advertiser A bids $0.93, Advertiser B bids $1.14, and Advertiser C bids $1.19. What is the most likely outcome in a second-price auction?

 

• Advertiser C wins and pays $1.19
• Advertiser C wins and pays $1.15
• Advertiser B wins and pays $1.14
• Advertiser B wins and pays $1.19

 

Which of the following supply strategies may lead to better performance through the ability to scale and diversify formats and content?

 

• Select only auctioned supply
• Select only non-auctioned supply
• Select only Amazon O&O properties
• Select all supply options