Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
- So that all teams can handle user feedback
- To make sure branding consistency and minimize errors
- So that the teams can collaborate on leadership efforts
- To create diverse strategies within each individual team
If you want to deliver the best user experience possible, your company should develop a user-centric culture based on shared responsibility, cooperation, and continuous testing principles.
Only when all teams, marketing, sales, development are aligned to focus on the main goal can you efficiently develop your business. When teams follow the same principles and work from the same standards, you can avoid errors, ensure brand consistency, and provide a better user experience overall.