Which supply option should an advertiser select to access inventory from Amazon’s direct publisher integration?
- Amazon Publisher Services (APS)
- Amazon O&O properties
- Private marketplaces (PMPs)
- Third-party exchanges
Questions
True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP-managed service users.
True or false? Supply via private marketplaces (PMPs) is only available to the Amazon DSP-managed service users.
- False
- True
Which KPI is associated with an awareness goal?
Which KPI is associated with an awareness goal?
(Select 3)
Select All Correct Responses
- Brand lift
- Click-through rate (CTR)
- Return on ad spend (ROAS)
- Detail page view rate (DPVR)
The Amazon DSP automated budget optimization allocates budgets based on which of the following?
The Amazon DSP automated budget optimization allocates budgets based on which of the following?
- Supply selected for a line item
- KPIs selected for an order
- Type of creative selected
- Duration of campaign
True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
- False
- True
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Select All Correct Responses
- Customization: adjust levers as needed
- Granularity: every impression is evaluated
- Speed: decisions made within nanoseconds
- Amazon does not offer automatic optimization