Questions

Liam is the marketer for the web site, RetireEarly.com. Liam thinks the slowness of the site discourages users from browsing the site. But he’s unsure how to demonstrate and prove this to the developer team and executive leadership. What’s a tool Liam can use to test, analyze, and report recommendations to improve the performance of the RetireEarly.com site?

 

• Squarespace
• Visual Studio
• Wireshark
• Test My Site

 

Explanation:

Google Test my Site is a valuable tool that is a part Think with Google platform. This tool helps you improve your mobile sites and achieve better performance.

To test your website, all you need is to paste your domain and select the location.

Tip. For more precise performance testing, consider using web development tools, lighthouse reports, gtmetrix, or any other speed testing tool.

 

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?

 

• Firebase A/B Testing
• Google Analytics 360
• Web Vitals
• Test My App

 

Explanation:

Nia is the marketer for East Coast Sales. She’s the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google’s advice, their dev team has incorporated many features to boost conversion numbers. Before rolling out the app, they’d like to perform some testing to determine the effectiveness of the personalization features. Which Google service allows them to test the app’s UI and features?

 

Bartholomew is the marketer for his company’s web site, LogoMaker.com. The company sells graphic logo design services through the site. Several of his colleagues have commented that the site is difficult to use. Bartholomew thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Bartholomew focus on? Select the best answers. Select All Correct Responses

 

• Navigation
• Landing pages
• Imagery
• Optimization
• Specialization

 

Explanation:

Optimizing landing pages is a critical part of your marketing efforts. When users click an ad or a link in search engine results, they will see your landing page first. Better you have a good one.

Moreover, landing page experience is not only a UX factor but also affects Google search ranking.

The better UX you provide, the better search rankings you can expect.

The essential best practices optimizing your landing pages include

• Relevant content
• Clear value proposition
• Prominent call to action
• Simple design
• Simple navigation (except for PPC campaigns where in most cases you don’t need navigation at all)

 

 

Sadie is shopping for her mother’s birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?

 

• Using machine learning
• Using known user signals
• Using given information
• Delivering a relevant landing page

 

Explanation:

According to Google data, 63% of mobile users expect to get information specific to their situation. Personalization has a proven impact on customer behavior and helps to improve marketing and business results.

When using personalization, it’s important to deliver relevant results using known signals and user-given information. Using known signals means using tracked data such as location, time, device.

 

Logan has been the marketer and site manager for CarFixer.com for the past 10 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?

 

• Performance budget
• Independent testing program
• Automated debuggers
• Performance maintenance team

 

Explanation:

Performance budget is usually defined as input of resources and the output of each unit’s services in a particular business.

Speaking about mobile optimization is a set of limits on specif metric that could potentially impact website performance. The logic behind is quite simple. If you spend much time or resources on one thing, you have less time to focus on others and must make sacrifices. The same applies to passing exams. The more time you spend passing the exam, less you have learning or practicing.

 

 

Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision’s leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?

 

• Showing the performance statistics of the design team
• Showing a summary breakdown of the Google Ads account
• Showing benchmark data across the competition
• Showing a comparison of performance between the development and marketing teams

 

Explanation:

If you, as a marketer, have a clear plan on how to increase conversions, it’s easy for executives to calculate cost-per-value and make data-driven decisions.

User-first businesses can be successful only by having support from leadership. If your task is to secure leadership support, consider showing benchmark data, conducting a company-wide audit, or/and presenting case studies.