Questions

Joaquin is launching a campaign for his client, TinyFeet, and only wants to buy fixed-price inventory. Which of the following options should he choose?

 

• PMP preferred deal
• PMP private auction
• Open exchange
• Amazon Publisher Services (APS)

 

 

For which scenario(s) should an advertiser consider optimization?. Select All Correct Responses

 

• The line item is not spending enough of the allocated budget.
• The line item is spending its budget at an optimal pace.
• The line item is achieving its performance goal but has the potential to perform better.
• The line item is not achieving its desired KPI or goal.

 

Reid wants to review how well his campaign is performing toward an awareness goal. Which of these metrics will be most relevant to him? (Select 2). Select All Correct Responses

 

• Impressions served
• Brand halo
• Add to cart
• Click-through rate

 

 

The World Times, a publisher, has set their inventory’s price floor to $1.00. Advertiser A bids $0.89, Advertiser B bids $1.04, and Advertiser C bids $1.11. What is the outcome in a first-price auction?

 

• Advertiser B wins and pays $1.11
• Advertiser A wins and pays $1.04
• Advertiser C wins and pays $1.05
• Advertiser C wins and pays $1.11

 

Martina is managing a campaign that isn’t tracking toward the intended goal. What is the recommended approach?

 

• Martina should leverage automatic and manual optimization strategies.
• Martina does not need to employ any optimization strategies.
• Martina should only leverage automatic optimization.
• Martina should only leverage manual optimization tactics.

 

A campaign had a ROAS goal of $3.50 or higher, and a CPM goal of less than $1.75. Using the following report, select the statement that is true.

• GreenTree mobile met both campaign goals
• GreenTree -ATF did not meet the ROAS goal.
• GreenTree-BTF met both campaign goals
• GreenTree video met the CPM goal but did not meet the ROAS goal.