Questions

Using the following report, which audience segment might the campaign manager choose to remove from their targeting approach?

• LS – Parents with Children in Household
• LS – Sci-fi Interest
• LS – Music, Movies, TV Fans
• IM – Exercise & Fitness Apparel

 

True or false? There is a dedicated team that manually audits inventory for compliance with Amazon’s quality standards.

 

• True

 

• False

 

Which advertising method may involve real-time bidding?

 

• Direct advertising

 

• Programmatic advertising

 

Charlotte is looking to launch a cross-device campaign to promote her brand. Is she able to achieve this with the Amazon DSP?

 

• No

 

• Yes

 

True or false? The metrics shown in the performance dashboard (interactive performance report) cannot be customized.

 

• False

 

• True

 

Which of the following may not be compliant with Amazon’s creative acceptance policies? (Select 2)

 

Select All Correct Responses

• Engaging animation that does not distract or deceive
• Interactive elements that complement the user experience
• Flashing or pulsating text
• Animation that mimics user interaction, such as a moving cursor