Questions

Why should an advertiser upload all creative asset sizes that are available during campaign setup?

 

• To maximize viewability
• To reduce time needed to set up the campaign
• To increase the campaign’s reach
• To be able to optimize to the ones performing best

 

Antonio has a line-item that is under-delivering. Which of the following manual optimization tactics should he consider? (Select 2)

 

• Decrease bids
• Relax the viewability setting
• Decrease frequency caps
• Select any unchecked supply sources

 

Which of the following is the recommended optimization strategy for line items that are performing and delivering above goal?

 

• No action should be taken
• Increase bids and frequency caps on these line items
• Shift budget away from these line items to lower performing/delivering line items
• Maintain bids and frequency caps, and shift budget from underperforming/underdelivering line items to these line items

 

Related question: Which of the following is the recommended optimization strategy for line items that are performing and delivering the above goal?

 

When should an advertiser care most about brand halo metrics?

 

• When reviewing a campaign’s performance toward a purchase goal.
• When reviewing a campaign’s performance toward an awareness goal.
• An advertiser never needs to review brand halo metrics.
• When reviewing a campaign’s performance toward a consideration goal.

 

 

There was a viewable video ad on September 25th, a non-viewable display ad on September 26th, a viewable video ad on October 1st, and a non-viewable display ad on October 3rd. The customer purchases the product on Oct 6th. Which of the following receives the credit for conversion?

 

• October 1st
• September 25th
• September 26th
• October 6th

 

 

Violet is reviewing her campaign report and notices high detail page views (DPV) but low purchase rates. Which of the following is indicated by such results?

 

• Shoppers are not moving from the purchase to advocacy stage.
• Shoppers are not moving from the awareness to consideration stage.
• Shoppers are not moving from the consideration to purchase stage.
• Shoppers are not moving from the advocacy to loyalty stage.