The Amazon DSP automated budget optimization allocates budgets based on which of the following?
- Supply selected for a line item
- KPIs selected for an order
- Type of creative selected
- Duration of campaign
Questions
True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
- False
- True
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Select All Correct Responses
- Customization: adjust levers as needed
- Granularity: every impression is evaluated
- Speed: decisions made within nanoseconds
- Amazon does not offer automatic optimization
What is the value of Amazon’s pre-bid analysis? (Select 2) Select All Correct Responses
What is the value of Amazon’s pre-bid analysis? (Select 2) Select All Correct Responses
- It filters out robotic bid requests
- Amazon does not perform pre-bid analysis
- It reduces the risk of bidding on suspicious impressions
- It removes fraudulent elements after an impression is served
Who incurs the cost of invalid impressions resulting from domain spoofing?
Who incurs the cost of invalid impressions resulting from domain spoofing?
- The domain owner
- Amazon
- The advertiser
IMDb is an example of which type of supply source?
IMDb is an example of which type of supply source?
- Amazon O&O properties
- Third-party exchanges
- Amazon Publisher Services (APS)
- Private marketplaces (PMPs)