Questions

Maria, the marketing manager at Jack and Jill, wants to optimize their campaigns based on the actions of first-time customers. Which of the following metrics should they use?

 

• New-to-brand
• click-through rate
• Cost-per-click
• spend

 

Examine this product detail page. Which of the following elements is not retail ready?

• reviews
• rating
• title
• images

 

 

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?  

• There are 5 items left in stock.
• There are 15 customer reviews.
• Product is rated 4 out of 5 stars.
• Enhanced content includes a video.

 

Explanation:

In order to be retail ready, the product detail page should follow the following criteria:

(1) Product should have a minimum of 3.5 star rating.

(2) Product should have a minimum of 15 customer reviews.

(3) Inventory should be available, and should not be nearing out of stock.

(4) Enhanced content should have informative text and video.

In this case, only 5 items are in stock which means the product is nearing out of stock which is against the retail ready criteria. Therefore, Fabian’s client should improve the stock availability of products.

 

Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?

 

• Store
• Amazon homepage
• seller landing page
• product detail page

 

 

Fadorable is a toy company that launched a campaign with a specific end date. The campaign is scheduled to end in two weeks, but after seeing such great results, they want to extend the original end date. Is this possible?

• Yes
• No
• Not enough information

 

Explanation:

If you’ve setup a campaign with a specific end date and you want to extend the original end date then, you can do that easily. You should change the expiry date before the campaign expires.
If your campaign has already expired and you want to run it again then you should copy the campaign details and start a new campaign.

 

 

Which of the following is true regarding product variations? (Select 2)  

 

• Including variations for a product may increase traffic and conversion rates.
• Reviews and product questions are separated out by each variation.
• Images for product variations are unnecessary.
• Product reviews for each variation are brought into one product detail page.

 

Explanation:

There are a lot of product variations available for a single product like Size, Color, Style, etc. Including all the variations for a product may increase traffic and conversion rates.

Also, each variation might have a different review so, including all the variations of the product brings Product reviews for each variation into one product detail page.