Questions

 

Which of the following audiences can be reached using the Amazon DSP? Select All Correct Responses

 

• Advertiser audiences from a DMP
• Amazon audiences
• Advertiser audiences from a pixel
• Advertiser hashed audiences

 

At which point during the campaign management timeline should an advertiser establish KPIs?

 

• Report
• Optimize
• Setup
• Review

 

Which pricing model allows advertisers to set a price range for any single impression?

 

• CPC
• dCPM
• CPM

 

Opal is introducing the Amazon DSP to her team. Which of the following points should she include in her presentation? Select All Correct Responses

 

• The Amazon DSP monitors for brand safety, traffic quality, viewability, and 3rd party supply quality.
• The Amazon DSP enables advertisers to leverage Amazon’s first-party insights.
• The Amazon DSP only offers manual optimization.
• Advertisers can access comprehensive and unique inventory that is not available via other DSPs.

 

Which of the following describes the viewability standard used by the Amazon DSP?

 

• 50% of pixels in view for at least 1 second
• 50% of pixels in view for at least 3 seconds
• 100% of pixels in view for at least 1 second
• 10% of pixels in view for at least 2 seconds

 

How long is Amazon’s lookback window from the point of conversion, used in reporting ad-attributed metrics?

 

• 60 days
• 30 days
• 7 days
• 14 days