Laura has prioritized a list of things to test for their business, PropShop. The goal is to improve the user experience while letting the user accomplish what they want in PropShop’s app. Which of the following is a testing tool that Laura can use for PropShop’s app?
- Google Optimize
- Firebase A/B Testing
There are multiple tools available online for testing various aspects of user experience. Improving user experience is a process, not a step. You should develop your strategy and implement continuous testing.
The tools you choose for testing will depend on various factors. Mostly on what exactly you are testing. If you’re testing native apps, you should consider Firebase A/B testing. If you’re optimizing website content, then Google Optimize is one of the tools you can use.