A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
- Checking the “Landing pages” section in Google Ads
- Comparing other businesses’ websites against their own
- Reviewing the website’s funnel or flow
- Having a designer inspect the cosmetic side of the pages
Flow reports in Google Analytics are great for visualizing users’ paths through your website, including particular elements such as Events or Goals. If you want to analyze your content, how specific pages perform, these reports will help you find any unexpected page exits.
There are multiple types of flow reports: Goal flow report; Behavior flow; Users flow; Events flow; Funnel visualization.
A funnel visualization report is usually the first step in analyzing your website content. If you find many exits in a particular Goal step, you can investigate further with Goal flow reports.
In this particular case, a question is confusing. If a company uses PPC campaigns (there is no info about that in the question, same as no info if they have Google Analytics implemented), then consulting Landing Page report in Google Ads may a very good option optimizing webpages.