Ted is new to conversion rate optimization but is eager to get started. Which of the following steps should be his first priority?
Analyzing what businesses in the same industry are doing
Implementing an A/B test on the homepage
Using data and user feedback to identify areas of opportunity
Creating a hypothesis to test based on his preferences
Conversion optimization is a never-ending process. You should always monitor, test, and implement changes based on insights you gather.
The most crucial factor is that all decisions you make should focus on data. There are two main groups of insights – quantitive and qualitative.
Quantitive metrics are all relevant data you can gather. Website traffic data in Google Analytics, for example. Qualitative information is feedback from your customers or visitors.
Both types of information are essential for conversion optimization.