Questions

What’s the name of the built-in function that highlights when there’s been an unexpected spike or decrease in website traffic?

• Google AI
• Machine learning
• Data-driven attribution
• Anomaly detection

 

Explanation:

The correct answer is Anomaly detection. Anomaly detection is a built-in function in Google Analytics that automatically identifies significant and unexpected changes in website traffic patterns, such as sudden spikes or drops. This feature uses advanced algorithms to analyze historical data and flag unusual behaviors, allowing users to quickly respond to potential issues or capitalize on unexpected trends. By leveraging anomaly detection, businesses can gain deeper insights into their website performance and make informed decisions based on real-time data.

 

You want to permanently change the default primary dimension for the User Acquisition Report within your property. How can you achieve this?

• Edit the built-in report using the customization feature.
• Select a new primary dimension.
• Create an exploration with the new primary dimension.
• Add a custom dimension to the report.

 

Explanation:

The correct answer is Edit the built-in report using the customization feature. To permanently change the default primary dimension for the User Acquisition Report in Google Analytics, you can use the customization feature to modify the built-in report. This allows you to adjust the settings, including the primary dimension, ensuring that the report reflects your preferred data view every time you access it. By customizing the built-in report, you can tailor the analytics experience to better meet your specific reporting needs and enhance data analysis efficiency.

Which section of Google Analytics contains ready-made cards that answer common questions about how your users are interacting with your app or website?

• Reports
• Admin
• Advertising
• Explore

 

Explanation:

The correct answer is Reports. The Reports section of Google Analytics contains ready-made cards designed to provide quick insights into user interactions with your app or website. These cards present data on key metrics, such as user engagement, acquisition, and retention, answering common questions about user behavior in an easily digestible format. This feature allows users to quickly access important information without needing to create custom reports, making it an efficient tool for monitoring performance and understanding user dynamics.

 

You want to create a net-new report to add to your left-hand nav that shows source / medium filtered down to just desktop users. Which new report template should you start from?

• Demographic Details
• Tech Details
• Traffic Acquisition
• Landing Page

 

Explanation:

You should start from the Tech Details report template because it focuses on user interactions based on the type of device being used, including desktop users. This template provides insights into how users engage with your website from different devices, making it suitable for analyzing the source and medium specifically for desktop traffic. By using the Tech Details template, you can effectively filter and customize the report to highlight the performance and behavior of desktop users, aligning with your objective of understanding this specific segment.

 

When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?

• Google Ads can use these conversions to adjust and optimize your ad copy.
• Google Ads can use these conversions to see industry benchmarking data.
• Google Ads can use these conversions to optimize your bids for ad placements.
• Google Ads can use these conversions to generate new keyword ideas.

 

Explanation:

The correct answer is Google Ads can use these conversions to optimize your bids for ad placements. When key events marked as conversions in Google Analytics are linked to Google Ads, the platform can utilize this data to adjust bidding strategies effectively. By understanding which conversions are driven by specific ads, Google Ads can optimize bids to maximize the return on investment, ensuring that advertising budget is allocated to placements that yield the highest conversions. This capability enhances overall campaign performance and helps advertisers achieve their goals more efficiently.

 

What types of visualizations are available in the Free-Form Report?

• Pie chart, donut chart, geo map, circle chart
• Table, line chart, scatterplot, bar chart
• Line chart, bar chart, histogram, geo map
• Table, line chart, circle chart, donut chart

 

Explanation:

The correct answer is Table, line chart, scatterplot, bar chart. In the Free-Form Report of Google Analytics, these visualization options are available for presenting and analyzing data effectively. Tables allow for detailed data representation, enabling users to view exact metrics alongside dimensions. Line charts are useful for visualizing trends over time, while bar charts facilitate comparisons among different categories. Scatterplots help identify relationships between two variables, providing deeper insights into data patterns. This combination of visualizations enhances the ability to interpret analytics data comprehensively.