Questions

A small bakery specializes in custom wedding cakes and has limited time for social media. They create beautiful cake designs but struggle with video content creation and prefer static visuals. Their target customers are brides who spend months planning and researching wedding vendors. Which social media platform strategy would be most effective for this bakery’s target market and content capabilities?

 

• Prioritizing Instagram for visual content and Pinterest for inspiration-seeking brides.
• Concentrating on LinkedIn and NextDoor for professional networking with wedding planners.
• Focusing primarily on Threads and BlueSky for quick updates and customer service.
• Spreading efforts equally across all major platforms.

 

Which two non-negotiable elements are foundational to social media marketing, regardless of platform changes?

 

• Content creation and follower count
• Your “why” (goals) and “who” (audience understanding)
• Posting frequency and trending hashtags
• Video content and paid advertising

 

According to the Oxford English Dictionary case study, what results did they achieve using AI-driven SEO strategies?

 

• 90% improvement in customer satisfaction and 85% increase in retention rates
• 50% reduction in content creation time and 60% decrease in publishing costs
• 85% increase in social media engagement and 75% growth in email subscribers
• 69% increase in clicks and 72% increase in impressions within six months

 

 

True or false? AI-driven A/B testing can only compare two variations at a time, just like traditional A/B testing.

 

• True

 

• False

 

A marketing manager is concerned about AI replacing human marketers. Which of the following is the most accurate way to describe AI’s role in marketing?

 

• AI is designed to fully automate all marketing decisions.
• AI should be used primarily for basic data entry tasks.
• AI handles repetitive tasks, allowing marketers to focus on strategy and creativity.
• AI is too unreliable to be trusted with important marketing functions.

 

Which element of its platform does Netflix optimize with AI-powered A/B testing?

 

• User subscription pricing
• Cover images/thumbnails for shows and movies
• Streaming video quality
• Customer service response times