Questions

 

True or false? AI-driven budget allocation is based on past campaign data, with no real-time adjustments.

 

• True

 

• False

 

 

True or false? AI-driven segmentation and predictive analytics allow businesses to anticipate customer behaviors in real time.

 

• True

 

• False

 

Which of the following is an example of AI already being integrated into everyday marketing tools?

 

• A social media manager using automated post scheduling
• A marketer manually selecting ad bids for a campaign
• A salesperson calling customers individually to analyze their preferences
• A marketer using keyword suggestion tools to plan content

 

What broader impact do unethical marketing practices have?

 

• It erodes customer trust across the industry.
• It indicates rapid industry growth.
• It demonstrates the credibility of digital advertising.
• It maintains consumer confidence in marketing practices.

 

Your brand is partnering with an influencer to promote a product. What is the ethical way to handle the collaboration?

 

• Do not disclose any payment to maintain impartial reviews.
• Use indirect language to refer to the partnership.
• Clearly label the content as sponsored.
• Focus on influencer reach and engagement metrics.

 

What is the primary benefit of adopting ethical data handling practices in your marketing strategy?

 

• Building trust and long-term relationships
• Complying with data regulations
• Increasing data collection for targeting advertising
• Enhancing website traffic through data analytics