Questions

 

True or false: You need a Google Account to set up Google Search Console.

 

Select the 2 correct answers, then submit.

 

• True

 

• False

 

 

Search Analytics reports are powerful tools for marketing insights.

Which of the following statements are true?

 

Search Analytics reports can show you…

Select the 2 correct answers, then submit.

• When searchers go to other sites.
• Which searches bring people to your website.
• Which other sites link to yours.
• Which pages searchers visit after leaving your site.

 

 

Another video you posted shows viewers dropping off after a few seconds. What could you do to improve this?

 

Select the correct answer, then submit.

• Add a call to action at the start of the video
• Create content that aligns with your audience’s interests
• Add a poll to make the video more interactive

 

 

You post your videos on multiple platforms, but engagement differs widely across them. What is the best strategy to focus your efforts on?

 

Select the correct answer, then submit.

• Prioritise the platform where you get the most engagement
• Post identical content on all platforms to keep them consistent
• Stop uploading on platforms with lower engagement

 

 

You’ve uploaded a video showcasing a new product. Audience retention drops sharply after 30 seconds. What change could you make to address this issue?

 

Select the correct answer, then submit.

• Increase video length to provide more detail
• Consider making the video shorter
• Only upload videos on weekdays

 

Match each video promotion method to the best practice.

Select each box and choose the correct option, then submit.

 

• Social media – Upload videos natively
• Email marketing – Use clickable thumbnails
• Video sharing platforms – Add detailed descriptions and titles
• Website integration – Place on relevant pages