Questions

What is the most important content type to publish?

 

• Research reports
• There is no ‘most important content type’
• Articles
• Videos

 

What are the benefits of being interviewed and having those interviews published on third-party websites? Choose three options.

 

• It may result in links back to your site.
• It helps raise your visibility.
• It helps you rank better, because Google sees interviews as an authority signal for ranking purposes.
• It helps establish your credibility in the market.

 

What benefits do sites that publish syndicated content expect to receive? Choose two options.

 

• Links from your site
• Traffic from your site
• Increases in their organic search traffic
• Quality content to present to visitors to their site

 

Why should you collaborate with your marketing and PR departments?

 

• To stop them from reaching out to media, bloggers, and influencers so you can do it
• To show them how to place links in press releases
• To interview them to get great content to publish
• To coordinate your outreach efforts to minimize overlap

 

What are the most important aspects of guest posting? Choose three options.

 

• The quality of the sites that you publish on
• The quality of the content that you create
• The number of sites you publish on
• The relevance of the sites that you publish on

 

What Are Your Target Audiences For Content Marketing Campaigns? Choose Three Options.

 

• Media and bloggers
• Customers and prospects
• Influencers
• Search ranking algorithms