An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?
- Keyword targeting: handmade soaps
- Actalike audience of existing customers, excluding website visitors
- Target users of do-it-yourself (DIY) and craft boards
- Retarget website non-purchasers and use actalike of current customers