Pinterest Media Buyer Certification Exam Answers

Pinterest Media Buyer Certification Exam Answers

• The exam includes 60-questions designed to test your industry expertise.
• Once you launch the exam, you’ll be given 90 minutes to complete it. You won’t be able to exit the exam once you begin and you must complete the exam in one sitting.
• You must achieve a 70% score in order to pass the exam.
• If you don’t pass the exam, you must wait 14 days between each failed attempt.

Exam URL: https://www.pinterestacademy.com/student/path/1875516

 

 

Questions:

1. An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The consideration campaign is optimized towards outbound clicks and has two carousel ads. The conversion campaign is optimized towards checkouts and has static creatives with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?
2. An advertiser wants a solution to drive more sign-ups to its weekly newsletter. The goal is to build a weekly newsletter database. Which action should the advertiser leverage when setting up the conversion objective campaign?
3. An advertiser is testing Pinterest and wants to understand the impact Pinterest has on its conversions across multiple channels. The advertiser has run conversion/shopping campaigns for the past three months and wants to learn more about conversions from these campaigns compared to what it sees as its source of truth. Which measurement solution should the advertiser use?
4. An advertiser recently launched a website for handmade soaps. Its Pinterest campaign aims to target people who visited its website, but didn’t make a purchase, and those similar to its current customers. Which audience targeting approach should be used?
5. An advertiser sets up a conversion campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering. The advertiser checks each ad group's performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?
6. An advertiser has a 2:3 static image and wants to launch an awareness campaign. Which ad format can the advertiser create to use this image?
7. An advertiser sells textbooks to nearby college students and only wants to target its ad to people on Pinterest aged 18-24. Which targeting option should it use to reach this audience?
8. A snack food advertiser wants to advertise its newest flavor of pretzels on Pinterest. It is building creative assets for the campaign and wants to make a big impact with an ad format that expands across the full two-column Pinterest feed. Which format should the advertiser use?
9. An advertiser is using keyword targeting to reach people on Pinterest searching only for "jean outfits" on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?
10. An advertiser wants to serve its ads only on its home feed, and with related Pins. Which configuration is required?
11. A pet store advertiser wants to increase the scale of its audience in a consideration campaign by finding people on Pinterest who behave similarly to those who have signed up for a newsletter on its website. Which audience is required to create an actalike?
12. An advertiser recently uploaded a template using bulk editor and received an error warning that says “No action could be found. Specify CREATE, EDIT or ARCHIVE.” What should the advertiser do to fix the template?
13. An advertiser enables expanded targeting to increase scale across its awareness campaigns. Which signals from the Pin are used to find additional people on Pinterest to target?
14. A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metrics are most aligned to its KPI?
15. An advertiser has uploaded its product feed to Pinterest and now wants to promote its product Pins as ads. Which ad format should be used?
16. A snack food advertiser is creating a Pin within Ads Manager on Pinterest and needs to determine which description to use. Which description follows Pinterest's recommended guidelines?
17. An advertiser wants to move from credit card billing to monthly billing. Its finance team was hard to reach after multiple failed credit card charges on the account. Its team agrees that monthly billing will fix this issue. What should the advertiser do first?
18. A CPG (consumer product goods) advertiser wants to drive deeper awareness, and creates a mini recipe leveraging showcase ads. Which campaign objective could the advertiser choose?
19. A retail advertiser wants to drive awareness about a new product launch to reach people on Pinterest who saved Pins from its previous spring campaign. Which type of audience targeting is required to meet this objective?
20. An advertiser has a movie release on Dec 15th, and wants to launch a takeover single day campaign on Pinterest. Which format would be best aligned to its campaign goals?
21. An advertiser has strict goals for its consideration campaigns and cannot exceed a $2.12 cost per click (CPC). Which bid strategy should the advertiser use?
22. An advertiser is about to launch a new campaign and wants to increase traffic to its site. Which campaign objective should it use?
23. A beauty advertiser wants to run a quiz ad to help people on Pinterest find the correct product for their needs. Which two campaign objectives can the advertiser select?
24. An advertiser has successfully run campaigns on Pinterest for several months. Its billing threshold has been gradually increasing as it makes successful payments. What will happen to its billing threshold?
25. An entertainment advertiser wants to run a new 30-second trailer teaser driving awareness on Pinterest. Ad impressions are not a priority. Which campaign objective should the advertiser choose?
26. An advertiser's Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance. Which approach should be implemented?
27. An advertiser notices that Pins are served too many times to the same audience. Which two steps should the advertiser take to help fix this issue?
28. An advertiser running a video views campaign is setting up the campaign ads. Which two ad formats are available for use?
29. A consumer product goods (CPG) advertiser wants to run an awareness campaign targeting parents and Gen Z (over age 18), utilizing different creative messaging. What are two advantages of using campaign budget optimization?
30. An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Conversions tab > Event History page. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?
31. An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is " (the empty string), undefined, "n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: "Too few of the product IDs included in your add to cart events match the Product IDs in your catalog." An orange diamond reads: "Too few of the product IDs included in your checkout events match the product IDs in your catalog." A green circle reads: "We are detecting this event, but at least one parameter needs action." Which warning indicates a critical alert?
32. What is the primary purpose of the Pinterest Conversion Insights tool on Pinterest?
33. An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?
34. An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team. How should the advertiser request this report?
35. An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative asset and campaign best practices?
36. An advertiser is running one awareness campaign with two ad groups containing static Pins. Each ad group contains its own unique creative assets and is using creative best practices. One ad group is receiving more spend than the other. What should the advertiser do to have more control of the amount of spend towards the other creative assets?
37. An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?
38. An advertiser is targeting audience lists, multiple countries and multiple age demographics in its conversion campaign. The campaign is not meeting conversion goals. The advertiser wants to improve campaign performance but does not want to adjust existing creative assets or audience lists. Which two optimizations can be used to improve performance?
39. An advertiser has two live campaigns: one under the awareness objective and one under the consideration objective. The awareness campaign is not reaching the desired goal of $1.00 cost per mille (CPM). The consideration campaign is performing well with a cost per click (CPC) of $0.30. What should the advertiser do with the campaign budgets to take advantage of good performance?
40. An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads manager feature should the advertiser use to find this information?
41. An advertiser is running a conversion campaign that utilizes both prospecting and retargeting tactics. After two weeks of delivery, 90% of spend has been delivered against the prospecting ad group. Which action should the advertiser take to improve retargeting performance?
42. An advertiser is running an awareness and a consideration campaign. The primary key performance indicator (KPI) for the awareness campaign is reach, and it’s using interests and keywords. The primary KPI for consideration is site traffic, which is using site retargeting audiences. The advertiser wants to drive additional people on Pinterest down the funnel from the awareness campaign to consideration. Which audience should the advertiser implement in the consideration campaign?
43. An advertiser has a conversion campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?
44. An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?
45. An advertiser is running an awareness and a consideration campaign on Pinterest and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?
46. An advertiser is using licensed music for a video Pin and wants to make sure the ad cannot be shared once the campaign ends. How should the advertiser create the Pin to meet this requirement?
47. An advertiser wants to create a Pin that does not distribute as an organic Pin and cannot be saved by people on Pinterest who view the Pin. What’s the process of creating this Pin in Ads Manager?
48. An advertiser is running a full-funnel strategy. The awareness campaign is driving a low cost per mille (CPM) and is pacing to deliver in full. The consideration campaign has low cost per click (CPC) and is exceeding its expected daily spend goals. However, the conversion campaign is driving low cost per action (CPA), but is not pacing to deliver in full. What should the advertiser do to make sure the conversion campaign spends in full?
49. Which Pinterest product should an advertiser use to measure its return on ad spend (ROAS) for both organic and paid efforts on Pinterest?
50. A travel agency is using Pinterest to promote a new tour package. It wants to use dynamic visual inspiration to increase awareness of the multiple destinations available within its travel packages. Which ad format should the travel agency use?
51. An advertiser has an awareness campaign and wants an automated weekly report delivered to its email for the next six months. What should the advertiser do?
52. An advertiser is running a consideration campaign for a financial services brand. The campaign targets people on Pinterest aged 18-25, and the five creative assets feature entry-level credit cards. The advertiser's Pins are rejected by the Pinterest ads quality team. What should the advertiser do to get its Pins approved?
53. A retail advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?
54. An advertiser wants to analyze the results of its campaigns in Ads Manager according to the attribution model adopted by its brand: 1-day view, 30-day click and 7-day engagement. Which set of steps does the advertiser need to follow to ensure it is analyzing the results correctly?
55. An advertiser has an awareness campaign and wants to drive high traffic to its website to increase email sign-ups. The campaign is set up with a lifetime budget for 60 days and targets relevant keywords and interests. The campaign is pacing to deliver in full, but there has not been any increase in traffic or email sign-ups. What should the advertiser do to improve performance and drive traffic and email sign-ups?
56. An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days One ad group targeting food, drink and holiday interests Two static images, two carousels and two videos The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance?
57. An advertiser wants to launch a conversion campaign with the goal of driving gardening tool sales. The campaign is set up with customer email list targeting and home and gardening keywords. The advertiser reviews the creative to make sure it is following Pinterest best practices. How should the advertiser make sure the Pin follows creative and campaign best practices?
58. A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been "live" for a day but is not experiencing any spend. What is preventing the Pins from delivering?
59. An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?
60. A pharmaceutical company is launching a new medication to reduce stress and wants to create an awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?
61. An advertiser is running site visitor, engagement, and actalike audiences in a campaign. It wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?
62. An advertiser is managing a multi-ad group campaign on Pinterest. It has been closely monitoring the campaign's performance and notices one of the ad groups is not performing as expected. Which potential result should the advertiser anticipate if it decides to pause one of the ad groups within the campaign?
63. An advertiser is running a conversion campaign with narrow targeting and a custom cost per action (CPA) bid at $25. The campaign is not spending as much as it should. The advertiser wants a quick solution to fix the issue. What should the advertiser's next action be?
64. An advertiser is running an awareness campaign with custom bidding and its goal is to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. What optimization levers will get the advertiser's campaign closer to that $2.50 goal?
65. An advertiser is targeting audience lists, multiple countries and multiple age demographics in its conversion campaign. The campaign is not meeting conversion goals. The advertiser wants to improve campaign performance but does not want to adjust existing creative or audience lists. Which two optimizations can be used to improve performance?
66. An advertiser wants to compare a brand's campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?
67. An auto advertiser notices that its consideration campaign meets its goal, but there are issues with the campaign delivering. Which are the two actions that can be implemented below to help improve delivery?
68. An entertainment advertiser wants to track users who watched a movie trailer on its website. Which conversion event should the advertiser set up?
69. An advertiser wants to promote several product Pins from its product group in a single ad. Which ad format should it use?
70. An advertiser wants flexible spending each day with the ability to increase spend on particular days leading up to the holidays for better performance. How should the advertiser set up its campaign?
71. An advertiser wants to use a static image Pin and to make the most of the space in the feed without it being cut off when viewed. Which aspect ratio should the advertiser use?
72. An advertiser wants to drive clicks to its website. Which campaign objective suits its needs?
73. A fashion advertiser on Pinterest wants to create an audience of people who have shown a high level of intent by saving and clicking on its Pins. Which type of engagement audience should be used?
74. Which are the two best budgeting options for an even spend of $600 over the month?
75. An advertiser creates a Pin and saves it to a board. In campaign setup, the Pin cannot be located. Which board did the advertiser choose?
76. A fashion brand advertiser with a Pinterest product catalog wants to drive online sales. It wants to launch a campaign with Pinterest but does not have the resources to create new ads for the campaign. What should the advertiser do?
77. An advertiser has limited creative resources and needs to create assets that can be "live" across all campaigns and the funnel for awareness, consideration and conversion. Which two ad formats should the advertiser create?
78. An advertiser is setting up a catalog sales campaign that will include prospecting and retargeting audiences. How should the retargeting audience be set up in order to gain the highest ROI?
79. An advertiser for a local bakery wants to showcase a video of the bakery’s cake decorating process to inspire and reach new audiences. Which ad format should be used?
80. An advertiser is planning a video views campaign on Pinterest and wants to ensure its budget is spent evenly across the campaign's duration. Which pacing option should be used?
81. An advertiser wants to promote its product Pins as shopping ads. Which campaign objective should the advertiser use?
82. An advertiser creates actalike and website retargeting audiences and wants to include these audiences in campaigns. The advertiser wants to see which audiences have a higher engagement rate and lower cost per mille (CPM). Additionally, the advertiser wants to optimize toward the top-performing ad group. How should these audiences be set up?
83. An advertiser is running a consideration campaign and sets a custom bid at $0.50. The advertiser notices its campaign is not spending enough per day to pace at 100% during the designated campaign flight dates. What should the advertiser do to increase campaign spend?
84. An advertiser is starting to create Pins and wants to separate its English-language Pins from French-language Pins, so the campaign setup will be easier in the future. How should the advertiser separate out the English and the French Pins?
85. A beauty advertiser is planning a new product launch. It wants to reach as many people on Pinterest as possible for its budget, and wants people on Pinterest to navigate to its website to learn more. Which strategy should the advertiser use?
86. An advertiser want to drive relevant traffic to its website. It wants to only reach people on Pinterest who are using dinner recipe idea keywords. Which placement should the advertiser select?
87. A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?
88. An advertiser inputs a daily campaign budget of $100 and uses flexible daily budgeting. What will happen to the daily spend?
89. A fashion advertiser wants to increase both in-store and online sales. The advertiser has the Pinterest tag installed and is leveraging geographic targeting to reach Pinterest users near store locations. It sees strong results but struggles to deliver its daily budget. What should the advertiser do?
90. A travel agency wants to drive more people to book vacation packages on its website. Which ad campaign objective should it use?
91. How does a merchant benefit by using the product group analytics tool on Pinterest?
92. An advertiser needs to upload its data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool. Which two options can the advertiser use?
93. How does the Pinterest conversion insights tool help an advertiser understand its marketing activities?
94. For a data source (also known as a data feed, product feed or product catalog) to upload successfully to Pinterest using the Catalogs tool, it needs to contain seven fields. Which two fields must be included?
95. An advertiser notices that the Pinterest tag is collecting far more events than its API for Conversions when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?
96. An advertiser recently implemented the Pinterest tag and notices conversions are not being reported accurately for people accessing Pinterest on multiple devices. What should the advertiser do?
97. Which two solutions can be used to optimize campaign creative and keyword targeting for new trends?
98. What should an advertiser do if it has multiple ad accounts and wants to share an audience with another ad account?
99. An advertiser wants to set up a shopping conversion campaign to reach people on Pinterest who have already visited its site or have unpurchased items in their cart. When the advertiser tries to create the campaign, the dynamic retargeting feature is unavailable and its tag health score is low. What should the advertiser do?
100. Which feature allows people on Pinterest to keep their ideas and inspirations organized?
101. On the Pinterest platform, which percentage of top searches are considered unbranded?
102. Which two of the following placements on Pinterest are used to discover ideas?
103. An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?
104. An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?
105. An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?
106. An advertiser wants to check if its awareness campaign is pacing to deliver in full. The campaign has a lifetime budget and a frequency cap of three. The campaign has been “live” for five days and will be “live” for another 25 days. How can the advertiser check pacing for this campaign?
107. An advertiser pulls a mid-campaign report and sees that Android mobile devices have higher CPMs (cost per mille) than other devices across awareness campaigns. The advertiser wants to remove Android mobile. Where should the advertiser adjust this setting when editing the campaign?
108. An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices?
109. An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

 

 

Which feature lets people on Pinterest organize their ideas and inspirations?

• Albums
• Pin tabs
• Boards
• Folders

Explanation: Boards are the primary organizational feature on Pinterest. They function as digital collections or “scrapbooks” where users save and curate individual Pins around specific themes, projects, or interests.

 

Which two of the following placements on Pinterest are used to discover ideas? Select all that apply.

• Browse
• Live streams
• Commercials
• Search

Explanation: Pinterest is primarily a visual discovery engine, and these two placements represent the two ways users interact with the platform to find new ideas: Browse (Home Feed): This is the discovery surface where users “passively” find inspiration. When a user opens Pinterest, the home feed (Browse) displays a curated selection of Pins based on their past interests, saves, and followed accounts. It is designed for serendipitous discovery—finding ideas you didn’t even know you were looking for. Search: This is the “active” discovery surface. Users type specific keywords or phrases (e.g., “small kitchen remodel” or “summer outfit ideas”) into the search bar to find targeted inspiration. Unlike traditional search engines, Pinterest Search is highly visual and focuses on providing actionable ideas rather than just text-based answers.

 

To successfully upload a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool, seven fields must be included. Which two fields must be included? Select all that apply.

• Product type
• Product group
• Price
• Gender
• Title

Explanation: To successfully use the Catalogs tool on Pinterest, your data source (CSV, XML, or TXT file) must follow a strict schema. Pinterest requires seven mandatory fields to validate a product feed. Without these, the feed will be rejected during the ingestion process.

 

An advertiser checks its tag health in Ads Manager and sees the following warnings: A red triangle reads: “The em value provided by your Pinterest Tag is " (the empty string), undefined, “n/a” or null. It should be a SHA-256 hash.” An orange diamond reads: “Too few of the product IDs included in your add to cart events match the Product IDs in your catalog.” An orange diamond reads: “Too few of the product IDs included in your checkout events match the product IDs in your catalog.” A green circle reads: “We are detecting this event, but at least one parameter needs action.” Which warning indicates a critical alert?

• An orange diamond in the checkout event
• A green circle
• A red triangle
• An orange diamond in the add to cart event

Explanation: In Pinterest Ads Manager, the Tag Health dashboard uses a color-coded system to indicate the severity of issues with your event tracking. Red Triangle (Critical Alert): This represents a high-priority error that usually results in the loss of data or the inability to track specific actions. In this example, the em (hashed email) value is missing or improperly formatted. Since the email is a primary identifier for matching users to their Pinterest accounts, this error severely hinders the ability to attribute conversions and optimize ad delivery.

 

An advertiser recently implemented the Pinterest tag and notices conversions are not being reported accurately for people accessing Pinterest on multiple devices.What should the advertiser do?

• Enable enhanced match.
• Set up a new tag.
• Modify the event code to track more parameters.
• Modify the base code to include multiple tag IDs.

Explanation: Enhanced Match is a feature that allows the Pinterest Tag to more accurately track conversions by using secure, hashed first-party data (such as email addresses) from your website.

 

Which two options can be used to a data source (also known as a data feed, product feed or product catalog) to Pinterest using the Catalogs tool? Select all that apply.

• Parentheses separated values
• Tab separated values (TSV)
• Google sheet (GXML)
• Encrypted compressed files
• Comma separated values (CSV)

Explanation: To ingest your products into the Pinterest Catalogs tool, your data source must be provided in a specific file format that Pinterest’s system can parse and map to product Pins. Comma separated values (CSV): This is the most common format. It is a plain text file where each product attribute (like title, price, or image link) is separated by a comma. Tab separated values (TSV): This format works similarly to a CSV, but uses tabs to separate the data fields. This is often preferred for product feeds where titles or descriptions might contain commas, which could accidentally break the formatting of a standard CSV.

 

Which two solutions can optimize campaign creative and keyword targeting for new trends? Select all that apply.

• Pinterest Predicts
• Pinterest Trends tool
• Ad account history
• Conversion insights
• Analytics overview

Explanation: To stay ahead of the curve and maintain relevance, Pinterest provides two distinct but complementary tools that allow advertisers to align their creative assets and keyword strategies with emerging user behaviors: Pinterest Predicts: This is an annual “not-yet-trending” report that forecasts the biggest trends for the year ahead. With a historical 80% accuracy rate, it provides deep insights into the aesthetics, color palettes, and cultural shifts (e.g., “Blue Beauty” or “80s Luxury”) that are expected to rise. Advertisers use this to optimize creative by designing visuals that match these future aesthetics before they become mainstream. Pinterest Trends Tool: This is a real-time, interactive dashboard that allows you to see the search volume and historical patterns of specific keywords. It helps you identify when specific topics start to “spike” seasonally or discover “Related Trends” to expand your keyword targeting. It is essential for keyword optimization because it reveals the exact phrasing users are currently using to find inspiration.

 

What is the primary purpose of the Pinterest Conversion Insights page on Pinterest?

• Provide insights on an advertiser’s top boards
• Measure audience reach
• Measure organic and paid performance
• Provide insights on trends

Explanation: The Conversion Insights page in Pinterest Ads Manager is a specialized reporting dashboard designed to give businesses a holistic view of how their presence on the platform drives real-world results.

 

How can the Pinterest Conversion Insights page help an advertiser understand marketing activity?

• By measuring the number of people on Pinterest across multiple regions
• By tracking performance of competitors’ ads on Pinterest
• By tracking trending topics and products on Pinterest
• By measuring the impact of organic and paid efforts on conversions

Explanation: The Pinterest Conversion Insights page is a holistic reporting tool that allows advertisers to see the combined value of their entire Pinterest presence. Its primary goal is to bridge the gap between “free” organic content and “paid” advertising.

 

An advertiser notices that the Pinterest tag is collecting far more events than its Conversions API when looking at the Event History page in the Conversions tab. What should the advertiser do to make sure both conversion tracking solutions report a similar number of conversions?

• Make sure the tag and the API use the same event IDs.
• Delete the API for Conversions so the events are only being tracked by the Pinterest tag.
• Make sure there are multiple event IDs to track multiple events.
• Enable Enhanced Match on the Pinterest tag.

 

How does an advertiser benefit by using the product group analytics tool on Pinterest?

• By measuring how product groups perform in organic and paid traffic
• By organizing, editing and removing product groups more effectively
• By ensuring the Pinterest API is connected with its e-commerce website
• By tracking a person’s comments on Pinterest and engagement on its product Pins

 

An advertiser wants to create Showcase ads that leverage a mini recipe. Which campaign objective should the advertiser choose?

• Video completion
• Catalog sales
• Consideration
• Conversion

 

An advertiser wants to promote its product Pins as shopping ads. Which campaign objective should the advertiser use?

• Conversions
• Catalog sales
• Brand awareness
• Consideration

 

An insurance company wants to drive more people to buy policies on its website. Which ad campaign objective should it use?

• Video completion
• Conversions
• Brand awareness
• Catalog sales

 

Which are the two best budgeting options for an even spend of $600 over the month?

• Lifetime budget set to $600
• Lifetime budget set to $30
• Average daily budget set to $20
• Daily budget set to $600
• Average daily budget set to $40
• Select all that apply

 

An advertiser inputs a daily campaign budget of $100 and uses the average daily budgets feature. What will happen to the daily spend?

• It will always be exactly $100.
• It may go above or below $100 but will average out to $100 per day.
• It will vary significantly, potentially reaching $200 or more.
• It will never exceed $100.

 

An advertiser wants to run an Awareness campaign targeting parents and users (over age 18), with different creative messaging. What are two advantages of using campaign budget optimization?

• Maximizes campaign outcome
• Ensures full pacing for the campaign
• Better budget utilization
• Helps evenly distribute budgets between ad groups
• Decreases the CPM (cost per mille)
• Select all that apply

 

A snack food advertiser is running a multi-objective campaign targeting parents who will prepare lunches for their children to take to school. Which broad interests should the brand target when building its awareness campaign?

• Food and drink and parenting
• Food and drink and children’s health
• Meal planning and back-to-school
• Lunches and Children’s snacks

 

An advertiser wants to drive awareness about a new product launch to people on Pinterest who saved its Pins previously. Which type of audience targeting should be used?

• Engagement audience
• Actalike audience
• Site visitor
• Customer list

 

An advertiser is targeting specific interests and keywords, but wants to reach more relevant people. What should the advertiser do? Select two.

• Use expanded targeting
• Use automatic bidding
• Add more ads to its campaign
• Start targeting site visitors

 

An advertiser is planning a Video completion campaign on Pinterest and wants to ensure its budget is spent evenly across the campaign’s duration.Which pacing option should be used?

• Custom bids
• Standard
• Accelerated
• Manual bids

 

An auto advertiser notices that its Consideration campaign meets its goal, but there are issues with campaign delivery. What are two actions that can help improve delivery?

• Expanding targeting relevance
• Increase the minimum bid
• Expand targeting
• Switch to automatic bidding
• Select all that apply

 

An advertiser wants to serve its ads only on its home feed, and with related Pins. Which of the following options best suits its needs?

• Select “All devices”
• Select “all” as placement
• Select “Search” as placement
• Select “Browse” as placement

 

A snack food advertiser wants to advertise its newest flavor of pretzels and is building creative assets for the campaign that expand across the full two-column Pinterest feed. Which format should the advertiser use?

• Carousel ad
• Lead ad
• Standard image ad
• Max width video ad

 

A snack food advertiser is creating a Standard image ad. Which description follows Pinterest’s recommended guidelines?

• “You can use this new product in a variety of ways and have it in your home. Make sure to pick it up at your local store!”
• “This is an advertisement promoted by The Snack Food Co.”
• “Planning a BBQ? Create a snack food bar with delicious essentials like pretzels, peanuts, crackers, cheese and more.”
• “Head to our website at TheSnackFoodCo.com.”

 

An advertiser is running an Awareness campaign with custom bidding and needs to spend the budget in full with a $2.50 cost per mille (CPM). Currently, the campaign is pacing at 100%, but the CPM is $2.55. How can the advertiser get closer to a $2.50 CPM (cost per mille)

• Setting the custom bid to $2.75 so the campaign can enter more auctions.
• Setting the custom bid to $2.45 and monitoring to make sure the campaign continues to spend.
• Pausing the interest with the highest spend.
• Turning off expanded targeting to narrow targeting.

 

An advertiser is managing a multi-ad group campaign on Pinterest. The advertiser wants to pause one ad group that is not performing as expected. If the ad group is paused, which of the following results should be anticipated?

• Only the ads within the ad group will stop running, while the other ad groups will experience an increase in delivery.
• Pausing the ad group will stop the ad from appearing when it is paused.
• Pausing the ad group will stop bill spend when it is paused.
• Only the ads within the ad group will stop running, while the other ad groups will run at the same rate.

 

An advertiser is targeting audience lists, multiple countries and multiple age demographics in its Conversions campaign, but it is not meeting conversion goals. The advertiser wants to improve performance but does not want to adjust existing creative or audience lists. Which two optimizations can be used to help improve performance?

• Expand country targeting.
• Expand dynamic retargeting.
• Expand campaign frequency.
• Expand daily budget.
• Expand age demographic targeting.
• Select all that apply

 

An advertiser sets up an awareness campaign with the goal of reaching people on Pinterest who are interested in holiday recipes while achieving low cost per mille (CPMs). The campaign is set up with: A lifetime budget of $40,000 for 50 days. Three ad groups targeting food, drink and holiday interests. Two static images, two carousels and two videos. The campaign is pacing to deliver in full but has higher CPMs than the goal. Which action can the advertiser use to improve performance? Select two.

• Add an ad group that targets the Beauty interest.
• Adjust the campaign budget to make sure CPM doesn’t increase further.
• Pause the ad group with the highest CPM for interests.
• Confirm that creative assets are optimized to fit Pinterest best practices.
• Extend campaign end dates and switch to custom bids.

 

An advertiser has a Conversions campaign with two ad groups that have three Pins in each group. One ad group targets an actalike audience, and the other retargets previous individuals who have engaged with the campaign. Three days ago, the daily spend rate decreased from its usual spend. The advertiser notices that a Pin was rejected. What should the advertiser do to resolve this issue?

• Locate the rejection reason, make updates to the Pin and appeal the rejection.
• Pause the campaign and duplicate it so the rejected Pin is new again.
• Remove the Pin, as the other Pins are still approved and the campaign has not dropped in performance.
• Recreate the Pin and add it back to the campaign so it will not be rejected.

 

An advertiser wants to launch a Conversions campaign with the goal of driving gardening tool sales. What should the advertiser look for to make sure the creative follows Pinterest best practices? Select all that apply.

• Ensure the Pin has a clear and actionable call to action.
• Ensure a clear logo is used in the top right corner of the Pin.
• Ensure the ad copy and landing page are relevant.
• Ensure the Pin aspect ratio is 1:2.
• Ensure the Pin utilizes Idea ad and Carousel ad formats.
• Select all that apply

 

A pharmaceutical company is launching a new medication to reduce stress and wants to create an Awareness campaign that leverages Pins with text. Which of the following text options adheres to Pinterest advertising guidelines for healthcare products?

• “Need a stress cure?”
• “Want help managing stress?”
• “Need to prevent stress?”
• “Is high school too stressful?”

 

A tobacco advertiser is running a $5,000 campaign with three Pins featuring an over-the-counter smoking cessation product with fewer addictive ingredients to meet new government medical requirements. The campaign has been “live” for a day but is not experiencing any spend. What is preventing the Pins from delivering?

• The campaign does not have enough budget.
• Ads are not approved because it is a pharmaceutical product.
• The campaign is not targeting a large enough audience.
• Ads are not approved because the product contains nicotine.

 

An advertiser wants daily spend, impression and click metrics for its always-on campaigns automatically delivered to its marketing sciences team.How should the advertiser request this report?

• Pull a table from the reporting tab and send it to the team.
• Create and schedule a custom daily report in Ads Manager.
• Pull a report from the conversion insights tab.
• Select each campaign and export via bulk editor.

 

An advertiser’s campaign is targeting site visitors, engagement audiences, and actalike audiences. The advertiser wants to see which audience drives the highest click-through rate (CTR). How should the advertiser obtain this report?

• Check which ads have the highest number of saves.
• In the “ad reporting” tab on ads manager, select “Audience” on “Targeting Breakdown”.
• In the “ad reporting” tab, set the conversion window to 1/30/7.
• Review the audience insights tab.

 

An advertiser needs to deliver a bi-weekly report that highlights key performance indicators (KPIs) including click-through rate (CTR), cost per click (CPC) and outbound clicks. Which type of report should the advertiser build?

• Export current table report
• Bulk sheet report template
• Scheduled custom report
• Template custom report

 

An advertiser needs to see campaign performance week over week and wants to receive an email with this report each Monday. Which action should the advertiser take to make this happen?

• Select the date range and download the desired report in the analytics overview tab weekly.
• Navigate to the performance tab and download the table weekly.
• Build a custom report and set the report frequency to weekly.
• Save the desired metrics in the reporting dash and export weekly.

 

An advertiser is running a Brand awareness campaign and a Consideration campaign and wants to measure the effectiveness of ad recall with a 2Q Pinterest brand lift study. Which three components have minimum requirements to conduct this study?

• CPM (cost per mille) cost, flight, bid type
• Frequency, number of assets, spend
• Spend, flight, reach
• Reach, objectives, targeting

 

An advertiser wants to know if its creative assets are memorable to people on Pinterest. Which type of measurement study should be conducted?

• Marketing mix modeling (MMM) analysis
• Conversion lift study
• Targeting health study
• Brand lift study

 

An advertiser is planning to launch a new campaign and wants to understand if it will drive new sales. Which measurement solution should the advertiser use to assess the effectiveness of the campaign?

• Pinterest conversion lift study
• Ads Manager metrics
• Pinterest brand lift study
• Foot traffic study

 

An advertiser is leveraging Google Analytics, marketing mixed modeling (MMM) and Pinterest platform data to accurately track campaign performance. Which measurement solution does Pinterest recommend using first?

• Platform reported metrics
• In-market experimentation
• Pinterest brand lift
• Research brand tracking

 

How can an advertiser share audiences between ad accounts?

• Contact its sales representative to get access to asset sharing.
• Share the audience to the other ad account in Business Manager.
• Export the audience data into a folder and share that folder with the other ad account admin.
• Export into the bulk editor template and create a new campaign with that template.

 

An advertiser wants to run a campaign on Pinterest to drive more traffic to its ecommerce site. Which campaign objective should the advertiser select?

• Consideration
• Conversions
• Brand awareness
• Catalog sales

 

An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

• Video completion
• Consideration
• Conversions
• Brand awareness

 

An advertiser is launching its first campaign on Pinterest to advertise a promotion valid only to people who have previously made a purchase from its brand. Which targeting tactic allows the advertiser to reach this audience?

• Customer list
• Demographic
• Engagement
• Actalike

 

An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools and wants to reach potential DIY enthusiasts. What should the advertiser do?

• Target only DIY users who have previously clicked on hardware-related pins.
• Broaden the audience to target everyone on Pinterest.
• Increase the ad frequency without refining the audience.
• Refine audience targeting to focus on users with interests in DIY and home improvement.

 

An advertiser wants to serve ads to people on Pinterest who land on its e-commerce pricing page. Which type of targeting should it use?

• Actalike audience
• Interests and keywords
• Site visitor targeting
• Campaign engagers

 

A new fashion company wants to introduce itself to a broad audience on Pinterest. Which campaign objective should the advertiser use?

• Consideration
• Brand awareness
• Catalog sales
• Conversions

 

An advertiser wants to preview its Collections ad. How can the advertiser do this?

• Export the Pin from the reporting tab and download as an MP4 file.
• Create a mock of the collections ad and edit into a Pinterest grid.
• Launch the campaign and wait to see the ad in its feed.
• Preview the Pin in Ads Manager and view on its mobile app.

 

An advertiser is running a full-funnel strategy and has campaigns in every objective to promote its new line of jeans. The Brand awareness campaign is set up with one ad group targeting fashion keywords and women with no frequency cap. The Consideration campaign is optimized towards outbound clicks and has two Carousel ads. The Conversions campaign is optimized towards checkouts and has standard image ads with coupon codes. The upper and mid-funnel campaigns are performing well but increased cost per checkouts have been occurring in the lower-funnel campaign. What can the advertiser do to improve lower-funnel campaign performance?

• Add Idea Pins to the conversion campaign to drive more engagement on the jeans.
• Shift budget dollars from the consideration campaign to the conversion campaign.
• Set a new audience in the conversion campaign targeting people on Pinterest who engaged with the upper and mid-funnel campaigns.
• Shift budget dollars from the awareness campaign to the conversion campaign.

 

An advertiser wants to compare a brand’s campaign performance across ad accounts in different markets in one view. How can the advertiser access these insights?

• Create a custom report in Ads Manager.
• Set up a custom dashboard in reporting.
• Set up a business hierarchy containing all ad accounts.
• Create a custom table in reporting.

 

An advertiser wants to know if its Brand awareness campaign changed user perceptions of its brand. Which measurement solution should the advertiser use?

• Ads Manager metrics
• Pinterest brand lift study
• Pinterest conversion lift study
• Foot traffic study

 

An advertiser sets up a Conversions campaign with three ad groups. Each group targets customers who previously added items to their cart, using keywords and customer mailing lists to do so. After the campaign has been “live” for two months, the advertiser notices the campaign is under-delivering.The advertiser checks each ad group’s performance and sees that the targeting customer mailing lists did not spend in the last five days. What should the advertiser do first to help the mailing list ad group deliver?

• Check to see if there is an audience issue.
• Pause campaign and create a new one under a new objective.
• Create a new ad group targeting relevant interests.
• Add and promote new carousel Pins to each ad group.

 

An advertiser is running two campaigns: one using the Brand awareness objective and one using the Consideration objective. The former is not reaching the desired CPM goal, while the latter is reaching the desired CPC goal. What should the advertiser do to help drive the best return on investment?

• Increase the Brand awareness campaign’s budget.
• Reallocate budget from the Brand awareness campaign into the Consideration campaign.
• Reallocate budget from the Consideration campaign into the Brand awareness campaign.
• Decrease the Consideration campaign budget.

 

An advertiser is launching a Conversions campaign to increase checkouts during the holiday season, but is unwilling to bid more than $23. What bidding solution must the advertiser use?

• Dynamic retargeting
• Custom bidding
• Performance+ bidding
• Performance+ targeting

 

Which of the following scenarios is best suited for Pinterest Performance+ bidding?

• The Advertiser prefers to manually update bids based on daily performance metrics
• The Advertiser wants to let Pinterest optimize bids to help achieve the best performance for its campaign goals
• The Advertiser has a limited budget and wants to minimize spend regardless of performance
• The Advertiser wants precise control over every single bid

 

Where can an advertiser create an ad-only Pin?

• Ads Manager, Bulk Editor and the Pinterest API
• Create Idea Pin tab
• Business hub
• Promote a Pin in Create tab

 

What video aspect ratio is needed to use Premiere Spotlight?

• 2:3 aspect ratio
• 4:5 aspect ratio
• 16:9 aspect ratio
• 9:16 aspect ratio
• Select all that apply

 

How can an advertiser preview their Pins from Ads Manager?

• Use the ‘Ad Preview’ option in Ads Manager
• Reach out to your Pinterest sales team for previews
• Search for terms that may trigger the ad to be shown
• Ask someone else to search for terms that may trigger the ad to be shown

 

What percentage of top searches on Pinterest are unbranded?

• 34%
• 96%
• 75%
• 55%

 

When an advertiser uses Bulk Editor for campaign creation, what type of Board are corresponding Pins added to?

• Protected board
• Public board
• Group board
• Secret board

 

A furniture advertiser wants to promote its new collection of modern sofas on Pinterest, and encourage them to visit its website to learn more. Which campaign objective should be selected? Select all that apply.

• Catalog sales
• Consideration
• Brand awareness
• Conversions

 

An advertiser wants to set up a Catalog sales campaign to reach site visitors or people who abandoned their carts. However, the dynamic retargeting feature is unavailable and tag health score is low. What should the advertiser do? Select 3 options.

• Confirm that product IDs match in the event data and the catalog.
• Go to the Conversions page to diagnose the issue.
• Ensure the site has met the necessary number of events in the last 7 days.
• Reduce the number of event codes.
• Use actalike audiences.

 

Which campaign objective is best suited to drive clicks to a website?

• Awareness
• Consideration
• Video completion
• Conversions

 

An advertiser wants to maximize campaign reach and only has video assets. Which objective should the advertiser choose in the campaign setup?

• Consideration
• Video view
• Conversion
• Brand awareness

 

An advertiser wants to drive checkouts on its website. Which campaign objective supports this goal?

• Video completion
• Consideration
• Brand awareness
• Conversions

 

An advertiser has a movie release on Dec 15th, and wants to launch a single day takeover on Pinterest. Which format would be best aligned to its campaign goals?

• Max width video ad
• Premiere Spotlight
• Carousel ad
• Idea ad

 

An advertiser is interested in driving return on ad spend (ROAS). Which optimization event is best suited for this goal?

• Pin engagement
• Page visits
• Outbound clicks
• Checkout

 

An advertiser’s Pinterest campaign consists of three ad groups targeting different demographics. To maximize the results, the advertiser decides to let Pinterest distribute its budget across these ad groups based upon performance.Which approach should be implemented?

• Campaign budget optimization
• Segment ad groups
• Event optimization
• Campaign segmentation

 

An advertiser has successfully run campaigns on Pinterest for several months. Its billing threshold has been gradually increasing as it makes successful payments. What will happen to its billing threshold?

• It will increase as the advertiser continues to make payments until it reaches a final threshold amount.
• It will remain the same as when the advertiser first started.
• It will be determined by the advertiser’s daily budget.
• It will decrease over time.

 

An advertiser is running a Consideration campaign and sets a custom bid of $0.50. The advertiser notices the campaign is not spending enough per day to pace at 100% during the designated flight dates. How should the advertiser improve pacing?

• Decrease the bid to $0.49 to enter more auctions.
• Change the campaign to the Awareness objective and bid on CPM (cost per mille) instead.
• Change to automatic bidding to fix its spending issue.
• Decrease the bid to $0.25 to spend more efficiently than before.

 

An advertiser is creating a campaign that serves ads to site visitors, but does not want anyone who has previously made a purchase from it to receive any ads from this campaign. Which targeting setups will achieve this task?

• Include site visitors, exclude previous purchasers
• Include site visitors, include previous purchasers
• Include previous purchasers, exclude site visitors
• Include interests, exclude keywords

 

A natural products advertiser that sells beauty items is about to launch a new product for skin hydration. Its main key performance indicator (KPI) is to understand how many unique people are seeing its ad. Which metric is most aligned to its KPI?

• Frequency
• Impressions
• Reach
• Video views

 

An advertiser wants to drive traffic to its website, but only wants to reach people who are searching for dinner recipe idea keywords on Pinterest. Which placement should the advertiser select?

• Browse
• Search
• Related Pins
• Mobile web

 

An advertiser is setting up a Catalog sales campaign that will include prospecting and retargeting audiences. What is the best way to set up the retargeting audience?

• Enable home feed retargeting
• Enable dynamic retargeting
• Use a Lookalike audience
• Enable search feed retargeting

 

An advertiser is using keyword targeting to reach people on Pinterest searching only for “jean outfits” on Pinterest. Which match type should the advertiser use when entering keywords in the campaign?

• Negative phrase match
• Exact match
• Phrase match
• Broad match

 

An entertainment advertiser wants to track users who watched a movie trailer on its website. Which conversion event should the advertiser set up?

• PageVisit
• ViewCategory
• WatchVideo
• Search

 

An advertiser is running a Brand awareness campaign on Pinterest and wants to control how often people see its ad. Which option should be used?

• Conversion window
• Monthly frequency cap
• Custom bids
• Accelerated pacing

 

A Conversions campaign has been running for two weeks, and the cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high. What should the advertiser do to optimize the campaign?

• Pause the prospecting ad group.
• Pause the retargeting ad group.
• Wait another two-to-three days to see if it optimizes.
• Increase the retargeting ad group’s audience size.

 

An advertiser creates a Pin and saves it to a Board. In campaign setup, the Pin cannot be located. Which board did the advertiser choose?

• Public
• Protected
• Organic
• Secret

 

Which ad format should an advertiser that wants to promote several product Pins from its product group in a single ad use?

• Max width video ads
• Idea ads
• Standard ad
• Collections ad

 

An advertiser has limited creative resources and needs to create assets that can be used across Awareness, Consideration and Conversion objectives.Which two ad formats should the advertiser create? Select all that apply.

• Standard image ads
• Collection ad
• Shopping Pins
• Standard video ad
• Idea ad

 

An advertiser is running a Conversions campaign with narrow targeting and custom bidding. The campaign is not spending as much as it should, so what should the advertiser do to fix the issue?

• Reduce the CPA bid
• Confirm each creative has a call to action (CTA)
• Shift to automatic bidding
• Pause all creative with a CPA over a certain amount

 

A Consideration campaign has been running for three weeks and is meeting goals, but underpacing. The campaign uses custom bids, multiple broad ad groups targeting women users, aged 18-24, and broad match keywords. What can the advertiser do to ensure the campaign delivers in full?

• Update placements to search only
• Create a new campaign
• Set campaign to automatic bidding
• Add five new Pins to each ad group

 

An advertiser is running two campaigns; one for Awareness and one for Consideration. The primary key performance indicator (KPI) for the Awareness campaign is reach, and it’s using interests and keywords. The primary KPI for the Consideration campaign is site traffic, which is using site retargeting audiences. The advertiser wants people who engaged with its awareness campaign to be subsequently targeted by the Consideration campaign. Which audience should the advertiser target to accomplish this goal?

• Persona targeting
• Customer list
• Actalike audience
• Engagement audience

 

An advertiser is running a Consideration campaign for a financial services brand. The campaign targets people on Pinterest aged 18-24, and their ads feature entry-level credit cards. The advertiser’s Pins are rejected by the Pinterest ads quality team. What should the advertiser do to get its Pins approved?

• Remove age targeting from the campaign
• Feature between 2-4 Pins
• Change the campaign objective
• Re-submit the Pins because the Pins should have been approved

 

An advertiser wants to understand how its organic Pins and paid campaigns are working together to inform its strategy for next quarter. Which Analytics reporting solution should the advertiser look at to gather this information?

• Audience insights
• Conversion insights
• Ads Manager reporting
• Custom reports

 

An advertiser has an Awareness campaign and wants an automated weekly report delivered to its email for the next six months. What should the advertiser do?

• Check the reporting dashboard weekly.
• Create a custom report with a report template.
• Schedule a custom report with a report template.
• Build a custom table in the reporting dashboard.

 

An advertiser needs to summarize how its campaigns are performing based on objective, spend and Pin clicks. Which Ads Manager feature should the advertiser use to find this information?

• Overview
• Reporting
• Bulk editor
• Recommendations

 

An advertiser wants to set up an automated report to track campaign pacing on a weekly basis. Which reporting solution should the advertiser use?

• Analytics Overview in Ads Manager
• Business Overview in Business Manager
• Custom reporting in Ads Manager
• The Reporting dashboard in Ads Manager

 

Which campaign objective is best suited to drive website traffic?

• Catalog sales
• Conversions
• Consideration
• Awareness

 

A home decor brand plans to run a Conversions campaign to increase overall sales during the holiday season. Which campaign optimization should be chosen?

• Conversions
• Pin Clicks
• Sign Ups
• Page Visits

 

Which campaign objective is used for Premiere Spotlight?

• Brand awareness
• Conversion
• Catalog sales
• Consideration

 

An advertiser targeting just the ‘Search’ placement is experiencing high Checkout CPAs (Cost Per Acquisitions). What should the advertiser do to help reduce overall CPA?

• Target solely the Browse Placement
• Target both the Browse and Search placements
• Target solely the Search Placement
• Pause the campaign

 

An advertiser is running a Consideration campaign and would like to retarget people on Pinterest who have clicked on an ad and visited their website. Which retargeting audience list should the advertiser use?

• Actalike audience
• Personas
• Engagement audience
• CRM list

 

A jewelry brand has a Conversions campaign that is struggling to fully spend its daily budget. Which of the following solutions will NOT address this issue?

• Performance+ targeting
• Performance+ bidding
• Performance+ creative
• Performance+ budgets

 

A health and wellness advertiser wants to increase its brand awareness on Pinterest; which objective is best suited for this goal?

• Brand awareness
• Catalog sales
• Consideration
• Conversions

 

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An advertiser working for a new fashion company wants to use a Pinterest campaign to introduce the company to a broad audience.
Which tactic should the advertiser use?

• Conversion tracking for sales
• Retarget previous website visitors
• Event selection based on click-through
• Awareness and frequency

 

An advertiser plans to utilize interactive quiz ads to understand and drive deeper engagement with its target audience.
Which objectives could the advertiser use?

• Awareness and consideration
• Consideration and video views
• Awareness and video views
• Consideration and conversion

 

A conversion campaign has been running for two weeks. The cost per acquisition (CPA) is higher than expected. The advertiser made the interests broader in the prospecting ad group and re-targeted one day ago, but the CPAs continue to remain high.
What should the advertiser do to optimize the campaign?

• Wait another two-to-three days to see if it optimizes.
• Pause the prospecting ad group.
• Increase the retargeting ad group's audience size.
• Pause the retargeting ad group.

 

An advertiser wants to maximize campaign reach and only has video assets. Which objective should the advertiser choose in the campaign setup?

• Awareness
• Video View
• Consideration
• Conversion

 

An advertiser is managing a Pinterest campaign that sells do-it-yourself (DIY) home improvement tools. It wants to ensure that ads only reach potential DIY enthusiasts.
What should the advertiser do?

• Refine audience targeting to focus on users with interests in DIY and home improvement.
• Increase the ad frequency without refining the audience.
• Broaden the audience to target everyone on Pinterest.
• Target only DIY users who have previously clicked on hardware-related pins.

 

An advertiser has limited creative resources and needs to create assets that can be "live" across all campaigns and the funnel for awareness, consideration and conversion.
Which two ad formats should the advertiser create?

Select 2 Correct Responses

• Idea Ad
• Collection ads
• Standard video
• Shopping Pins
• Standard static

 

Pinterest Media Buyer Certification Practice Test Answers with Explanations

 

 

Which of the following is unique about attribution on Pinterest?

• Attribution windows can be changed in different parts of Ads Manager.
• Attribution is assigned to a Pin once a user clicks on it.
• Attribution windows can be set to longer periods across multiple touchpoints
• Attribution can be assigned to organic Pins and paid ads.

Explanation: The selected answer is correct because Pinterest’s attribution model is distinctively designed to capture the platform’s long-term influence on the consumer journey, allowing advertisers to track conversions across multiple touchpoints—such as views, engagements, and clicks—over extended windows of up to 30, 60, or even 90 days. Unlike many other platforms that focus primarily on short-term direct response, Pinterest acknowledges that users often save and revisit Pins over time, making the ability to set longer attribution periods essential for accurately measuring how early-stage discovery eventually leads to a final purchase.

 

A person on Pinterest is seeking inspiration to change their wardrobe. How can they use Pinterest to best meet this goal? (Select two)

• Use the search functionality to find fashion related Pins.
• Select the shopping option with “search to view” shoppable Pins.
• View audience insights to see what people on Pinterest are interested in.
• Use the Pinterest Trends Tool to see what keywords are trending.

Explanation: The selected answers are correct because they describe the two primary ways a user actively transitions from discovery to action on Pinterest: the search functionality allows users to input specific keywords like “summer wardrobe” or “capsule closet” to filter through billions of visual ideas, while the shopping option (specifically the “search to view” or “Shop” tab) leverages Pinterest’s visual search and product catalog integration to surface shoppable Pins that link directly to retailer checkout pages. Unlike “Audience Insights” or the “Trends Tool,” which are professional dashboard features intended for advertisers to research market behavior and keyword volume, searching and utilizing shoppable feeds are the direct, consumer-facing tools used to find and purchase new clothing items.

 

Which of the following is true for users with ‘Catalogs’ permission level to an advertiser’s ad account?

• The ability to create and edit data sources and product groups
• The ability to create and edit catalog sales campaigns
• The ability to create and edit conversion tags
• The ability to upload conversion files in Ads Manager

Explanation: The selected answer is correct because the ‘Catalogs’ permission level is a specific technical role designed for product feed management, granting users the specialized authority to connect and manage data sources, resolve ingestion issues, and organize the catalog into product groups for use in ads. While other roles like “Ad Account Advertiser” are required to create and edit catalog sales campaigns, and technical roles handle conversion tags, the Catalogs permission is strictly focused on the infrastructure of the product feed itself, ensuring that the merchant’s inventory is correctly synced and categorized within the Pinterest ecosystem.

 

An advertiser needs to enable enhanced match. Which portion of the Pinterest tag should the advertiser modify?

• The external ID
• The checkout code
• The event code
• The base code

Explanation: The selected answer is correct because Enhanced Match is enabled by adding a customer’s hashed email address or other identifiers to the base code of the Pinterest tag, which is the foundational script installed across every page of a website. While event codes track specific actions like “Add to Cart” or “Checkout,” the base code is responsible for initializing the tag and establishing the connection between the site visitor and their Pinterest profile; modifying this core component allows Pinterest to more accurately match website traffic to users on the platform, even when cookies are restricted.

 

An advertiser recently viewed metrics in the reporting dashboard using the default conversion window. They now want to view metrics using the conversion insights tool. What’s the default conversion window used to display this data?

• 30-day click, 30-day engagement and 1-day view
• 7-day click, 7-day engagement and 7-day view
• 30-day click, 30-day engagement and 30-day view
• 60-day click, 60-day engagement and 60-day view

Explanation: The selected answer is correct because 30-day click, 30-day engagement, and 1-day view is the standard default attribution window for Pinterest’s Conversion Insights tool, ensuring consistency with the platform’s baseline reporting settings. Pinterest utilizes this multi-layered window to capture the full scope of a user’s journey—acknowledging that while clicks and deep engagements (like saves) indicate high intent and merit a longer 30-day credit period, a simple view is often treated as a more immediate, top-of-funnel touchpoint that is only credited if the conversion happens within 24 hours.

 

An advertiser wants to analyze video views in the reporting dashboard. Which metrics can the advertiser analyze in the default view? (Select all that apply)

• Total impressesions
• Total video views
• Video completion rate
• CPV (Cost per view)
• Total video played at 100%

Explanation: The selected answers are correct because Total impressions, Total video views, CPV (Cost per view), and Total video played at 100% are all core performance indicators included in the standard reporting dashboard to help advertisers evaluate reach, volume, and engagement efficiency. While “Video completion rate” is a valuable metric for assessing creative resonance, it is typically a calculated percentage or part of specific video-focused reporting views rather than the high-level default metrics that prioritize raw volume (impressions and views) and primary financial efficiency (CPV). By providing these default metrics, Pinterest allows advertisers to immediately see how many people were served the ad, how many viewed it, the cost associated with those views, and the absolute number of users who watched the content to its conclusion.

 

A retail advertiser wants to help people discover their product catalog while searching Pinterest for inspiration. Which objective should the advertiser choose?

• Catalog sales
• Consideration
• Conversions
• Video views

Explanation: The selected answers are correct because Total impressions, Total video views, CPV (Cost per view), and Total video played at 100% are all core performance indicators included in the standard reporting dashboard to help advertisers evaluate reach, volume, and engagement efficiency. While “Video completion rate” is a valuable metric for assessing creative resonance, it is typically a calculated percentage or part of specific video-focused reporting views rather than the high-level default metrics that prioritize raw volume (impressions and views) and primary financial efficiency (CPV). By providing these default metrics, Pinterest allows advertisers to immediately see how many people were served the ad, how many viewed it, the cost associated with those views, and the absolute number of users who watched the content to its conclusion.

 

An advertiser wants to target users who abandoned items in their shopping cart with a small incentive to encourage them to complete their purchase. Which audience retargeting action combination should the advertiser use when setting up the conversion objective campaign?

• Include AddtoCart and Exclude Checkout
• Include AddtoCart and Include Checkout
• Exclude AddtoCart and Include Checkout
• Exclude AddtoCart and Exclude Checkout

Explanation: The selected answer is correct because creating an “abandoned cart” audience requires isolating users who demonstrated high intent by adding an item to their cart but did not complete the final transaction. By including the AddToCart event, the advertiser captures the group of interested shoppers, while excluding the Checkout event ensures that the budget is not wasted on users who have already converted. This specific combination allows the advertiser to deliver a targeted incentive exclusively to the segment that dropped off at the final stage of the funnel, maximizing the efficiency of the conversion objective.

 

A fashion retail advertiser wants to showcase their new TV ad and promote their full product catalog to generate sales. Which ad format should they choose?

• Collection ads
• Standard ads
• Video ads
• Carousel ads

Explanation: The selected answer is correct because Collection ads are uniquely designed to bridge the gap between brand storytelling and direct commerce by pairing a high-impact “hero” asset—such as a video of a TV ad—with a row of three smaller, secondary product images pulled directly from a product catalog. When a user interacts with the ad, it expands into a full-screen, immersive mobile experience that can display up to 24 additional shoppable products, allowing the retailer to use their premium video content to capture attention while simultaneously providing a direct path to purchase for their entire inventory.

 

A financial services advertiser wants to drive traffic to their new informational webpages, while measuring traffic volume at the lowest CPC (cost per click). Which campaign objective should they choose?

• Awareness
• Consideration
• Conversions
• Video views

Explanation: The selected answer is correct because the Consideration objective (formerly referred to as the “Traffic” objective) is specifically optimized to drive the highest volume of clicks to a destination URL at the most efficient cost. While “Awareness” focuses on reach and “Conversions” prioritizes specific downstream actions like form fills, the Consideration objective uses Pinterest’s bidding algorithms to find users most likely to click through to a webpage, making it the ideal choice for a financial services advertiser aiming to maximize informational traffic while maintaining a low CPC.

 

A health and wellness advertiser has implemented the Pinterest tag and is tracking specific events. The advertiser is planning to launch an “always-on” conversion campaign for their core product line. Which two bidding options should they use?

• Average CPA
• Automatic bidding
• CPC
• CPM
• Video views

Explanation: The selected answers are correct because Automatic bidding and Average CPA are the two bidding strategies specifically engineered for conversion-driven, “always-on” campaigns where the primary goal is to maximize performance within a specific budget or cost target. Automatic bidding allows Pinterest’s algorithms to dynamically adjust bids to capture the most conversions for the total daily budget, making it ideal for consistent delivery, while Average CPA bidding provides advertisers with more control by aiming for a target cost-per-action over time. Together, these options leverage the data from the Pinterest tag to optimize toward bottom-of-funnel actions, whereas CPC, CPM, and Video Views are better suited for traffic or awareness objectives rather than sustained conversion performance.

 

An advertiser is running a campaign requiring a roughly consistent distribution of daily/weekly impressions delivered during the campaign. Which of the following budget optimization strategies should the advertiser use?

• Average daily budgets
• Fixed daily budgets
• Lifetime budgets
• Ad group budgets

Explanation: The selected answer is correct because Average daily budgets are specifically designed to provide a consistent level of delivery by aiming to spend a set amount each day while allowing for minor fluctuations based on high-traffic opportunities. Unlike lifetime budgets, which may spend aggressively at the beginning or end of a campaign, or fixed budgets that lack flexibility, the average daily budget strategy uses Pinterest’s pacing algorithms to distribute impressions steadily across the entire week, ensuring the brand maintains a “roughly consistent” presence without exhausting the budget prematurely or missing out on daily engagement.

 

To optimize their campaign, an advertiser wants to reach new people who behave similarly to one of their existing audiences. What should they do?

• Expand targeting
• Set up an actalike audience
• Add in new keywords
• Add in new creative assets

Explanation: The selected answer is correct because an actalike audience is Pinterest’s specific tool for prospecting, designed to identify and target new users who share similar behaviors, interests, and engagement patterns with a source audience, such as a customer list or website visitors. While “expanding targeting” or “adding keywords” can increase reach, those methods rely on broad parameters or specific terms rather than the sophisticated algorithmic modeling used to build an actalike audience, which leverages Pinterest’s unique data to find the “lookalikes” most likely to find the advertiser’s content relevant and actionable.

 

An advertiser is running a time-sensitive promotional campaign and only wants a specific target audience to be able to see the Pins during the promotional period. What type of Pinterest board should the advertiser use to ensure the Pins are only visible to the target audience during the campaign flight?

• Organic
• Correctly unselected
• Ad only
• Incorrectly unselected
• Public
• Incorrectly selected
• Secret

Explanation: he selected answer is correct because Ad only Pins are specifically designed to be invisible on an advertiser’s public profile and search results, appearing only as paid advertisements to the defined target audience during the active campaign flight. Unlike organic or public boards, which make content discoverable to anyone visiting the profile, or secret boards, which are intended for private planning and cannot be used to run ads, Ad only Pins allow for strict control over promotional visibility, ensuring that time-sensitive offers are only seen by the intended segment and do not linger as outdated content on the brand’s permanent creative grid once the promotion concludes.

 

An advertiser has a video asset with a 1:1 aspect ratio. They want to use this asset to drive mass reach during an upcoming campaign. Which of the following formats is recommended?

• Standard video
• Max. width video
• Carousel
• Collections ad

Explanation: The selected answer is correct because Max. width video is a high-impact format specifically designed to capture maximum attention in the mobile feed by expanding across the entire width of the screen, making it the ideal choice for driving mass reach and brand awareness. While a 1:1 aspect ratio is compatible with standard video, the Max. width format is optimized to eliminate distractions and dominate the user’s visual field, providing a premium “billboard” experience that is significantly more effective for top-of-funnel reach objectives than standard, carousel, or collection formats.

 

A home decor advertiser is looking to ensure that their products are displayed contextually based on search terms around ‘Living room furniture items.’ Which of the following targeting strategies should the advertiser employ in their upcoming consideration campaign?

• Demographics only
• Home decor interests
• Living room furniture keywords
• Expanded targeting

Explanation: The selected answer is correct because Living room furniture keywords allow the advertiser to align their Pins directly with the specific intent of users who are actively typing those exact terms into the Pinterest search bar. While interest targeting reaches users based on their long-term browsing habits and expanded targeting relies on Pinterest’s automated algorithms to find relevant audiences, keyword targeting is the most precise method for ensuring contextual relevance at the exact moment a user is looking for “living room furniture items,” making it the most effective strategy for a consideration campaign focused on driving high-intent traffic.

 

An advertiser is running a consideration cost per click (CPC) campaign, but the campaign isn’t meeting its goal (KPI) and isn’t pacing to deliver in full. What should the advertiser do to help the campaign deliver in full?

• Replace with new pins to expand targeting
• Lower the custom CPC bid
• Reduce the target audience
• Pause the campaign for three days

Explanation: The selected answer is correct because replacing existing creative with new Pins can improve the ad’s click-through rate (CTR), which increases the Pin’s competitiveness in the auction and allows it to win more impressions without needing to raise the bid. Since the campaign is under-delivering, refreshing the creative helps expand targeting by appealing to fresh segments of the audience and signals to Pinterest’s algorithm that the content is relevant, whereas lowering the bid or reducing the audience would further restrict delivery and exacerbate the pacing issue.

 

An advertiser is running a campaign with automatic bidding that’s been live for 24 hours. However, the campaign is not delivering conversions yet. Which optimization tactic should they apply?

• Wait for seven days before making any changes.
• Add in new creative assets.
• Increase the campaign budget.
• Amend the campaign targeting.

Explanation: The selected answer is correct because Pinterest’s automatic bidding algorithm requires a “learning phase” to collect enough data and signals to optimize delivery toward potential converters. Since the campaign has only been live for 24 hours, the system has not yet gathered sufficient performance history to make informed bidding decisions; waiting for a minimum of seven days allows the algorithm to stabilize and exit this initial learning period without being disrupted by premature manual adjustments that could reset the optimization process.

 

An advertiser has a newly launched awareness campaign. The campaign is meeting its goal, but isn’t spending the budget in full with a strict frequency cap and interest targeting. Which optimization tactic should the advertiser use?

• Loosen frequency caps and targets, and expand targeting
• Update to target search feed placement only
• Remove interests from campaign targeting
• Move budget to a consideration campaign

Explanation: The selected answer is correct because a strict frequency cap combined with narrow interest targeting can create a delivery bottleneck by severely limiting the pool of eligible users and how often they can see the ad. By loosening frequency caps and expanding targeting to include broader interests or related keywords, the advertiser increases the number of available impressions in the auction, allowing the system to spend the full budget while still maintaining the campaign’s awareness goals.

 

An advertiser is running a video views campaign. Their main key performance indicators (KPIs) are cost per view (CPV), cost per thousand (CPM) and click through rate (CTR). There are four Pins in the campaign, each listed with its own CPM and CPV: Pin A: $3.65 CPM, $0.05 CPV, 0.20% CTR. Pin B: $2.88 CPM, $0.04 CPV, 0.53% CTR. Pin C: $3.00 CPM, $0.02 CPV, 0.45% CTR. Pin D: $2.26 CPM, $0.06 CPV, 0.14% CTR . Which Pin has the strongest performance based on the KPIs?

• Pin A
• Pin B
• Pin C
• Pin D

Explanation: The selected answer is correct because Pin C delivers the most efficient performance across the advertiser’s primary video metrics, specifically boasting the lowest Cost Per View (CPV) at $0.02. While Pin D has a lower CPM and Pin B has a slightly higher CTR, Pin C maintains a strong 0.45% CTR and a competitive $3.00 CPM, creating the best overall balance between low-cost engagement and high-interest signals for a video-centric campaign.

 

An advertiser has a Catalog sales campaign that is optimizing towards the checkout event. The advertiser is having difficulty scaling this campaign to a wider audience and increasing overall awareness. What should the advertiser do to help scale the campaign?

• Optimize toward a more upper-funnel conversion event.
• Increase campaign budget.
• Re-upload their product catalog.
• Move budget to a consideration campaign.

Explanation: The selected answer is correct because the Pinterest algorithm requires a sufficient volume of data signals to optimize delivery, and if a “checkout” event is too rare, the campaign will struggle to find a broad enough audience to scale. By optimizing toward a more upper-funnel conversion event—such as “Add to Cart” or “Page Visit”—the advertiser provides the system with a significantly larger pool of data points, allowing the algorithm to more efficiently identify and reach interested users who are likely to move through the purchase funnel.

 

An advertiser wants to create a report that features specific metrics to analyze and save in a template. They also want to schedule the report to be emailed internally. What’s the most efficient approach?

• Scheduled custom report
• Template custom report
• Export current table report
• Create a sheet for editing

Explanation: The selected answer is correct because a Scheduled custom report is the only feature within the Pinterest Ads Manager that simultaneously allows for the selection of specific metrics, the saving of those configurations as a template, and the automation of delivery via email. While other options like exporting a current table or creating an editing sheet are manual, one-time actions, the scheduled custom report approach provides the “most efficient” workflow by automating repetitive reporting tasks and ensuring that internal stakeholders receive consistent, updated data without the need for manual intervention each time.

 

An advertiser wants to expand their interest targeting. Which solution should be used?

• Audience Insights
• Conversion Insights
• Pinterest Trends
• Pinterest moments

Explanation: The selected answer is correct because Audience Insights is the primary tool within the Pinterest Ads Manager designed to help advertisers discover new, high-affinity interest categories based on their existing audience’s search and saving behavior. By analyzing the “Affinities” tab, an advertiser can see which specific topics their audience is most interested in compared to the general Pinterest population, providing a data-driven roadmap for expanding into new interest segments that are likely to resonate. While Pinterest Trends is useful for identifying seasonal shifts and rising keyword volume, only Audience Insights provides the cross-category behavioral data needed to systematically scale targeting based on the actual psychographics of a specific brand’s followers or website visitors.

 

An advertiser wants to compare its engaged audience with their total audience to identify interests it should be targeting to use in its creative strategy. Which solution should the advertiser use?

• Audience Insights
• Pinterest Trends tool
• Pinterest Predicts
• The reporting dashboard

Explanation: The selected answer is correct because Audience Insights is the specific tool within Pinterest Analytics that allows advertisers to toggle between and compare different audience segments, such as their “total audience” (everyone who has seen their Pins) and their “engaged audience” (those who have taken an action). By using the comparison feature, advertisers can identify high-affinity interest categories and specific sub-topics where engagement is disproportionately high, providing data-driven evidence for which interests should be prioritized in a creative strategy to move users from passive viewing to active engagement. While Pinterest Trends and Predicts offer broader platform-wide data, only Audience Insights provides this direct comparative analysis of an advertiser’s own unique audience segments to reveal actionable targeting opportunities.

 

An advertiser wants to measure incrementality from their Pinterest advertising. Which measurement solution should be used?

• Pinterest conversion lift
• Pinterest 2Q Brand Lift
• Pinterest 6Q Brand Lift
• MMM - marketing mix modeling

Explanation: The selected answer is correct because Pinterest conversion lift is the platform’s dedicated measurement tool for calculating incrementality by isolating the causal impact of ads on bottom-of-funnel actions like purchases or sign-ups. By splitting a target audience into a “test” group that sees the ads and a “control” group that does not, this study determines how many conversions would have occurred naturally versus those directly driven by the advertising efforts. While Brand Lift (2Q or 6Q) measures qualitative shifts in brand perception (like awareness or favorability) and MMM provides a broad, cross-channel strategic overview, only a conversion lift study provides the specific, data-driven “incremental lift” metrics needed to prove the true ROI of a Pinterest campaign.