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Microsoft Retail Media Certification Exam Answers

Microsoft Retail Media Certification Exam Answers

Microsoft Retail Media Certification Exam Answers

Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab

 

 

Questions:

  1. How is Retail Media best defined? Select all that apply.
  2. Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?
  3. Onsite retail media programs allow brands to interact with shoppers through a retailer's digital properties. True or false?
  4. How is using retail media beneficial to brand advertisers? Select all that apply.
  5. Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?
  6. Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?
  7. Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?
  8. Which key differentiator would make retail media more attractive to brand advertisers to invest?
  9. Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?
  10. What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.
  11. What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?
  12. What are the key benefits of Retail Media offsite advertising? Select all that apply.
  13. What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.
  14. Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?
  15. What is true about Product Listing Ad extensions? Select all that apply.
  16. What are the benefits of Auction Banners (also know as display banners) with Microsoft Retail Media? Select all that apply.
  17. Auction Banners may appear within product carousels on highly visible pages across a retailer's site. True or false?
  18. Which retail media ad formats can brands use to reach their shoppers? Select all that apply.
  19. Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.
  20. Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
  21. Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
  22. Which of the preset reports in the Microsoft Retail Media platform (powered by PromotelQ) can you use to get ROAS within a certain time frame? Select all that apply.
  23. What type of auction can the Microsoft Retail Media platform ( powered by PromotelQ) platform offer?
  24. Microsoft Retail Media platform's (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?
  25. PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers’ corresponding ads. True or false?
  26. When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?
  27. Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?
  28. Which shopper engagements will trigger charges for PLA campaigns in most cases?
  29. Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.
  30. Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
  31. What does “PLA” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
  32. What does "Report Period" refer to in the campaign reporting?
  33. What does "Campaign Flight Date" refer to in the Microsoft PromotelQ platform?
  34. What does "Vendors" refer to in the campaign reporting?
  35. What does "Campaign Budget Interval" mean in the Microsoft Retail Media platform(powered by PromotelQ)?
  36. What does "Campaign Type" refer to in the campaign reporting?
  37. What does “CTR” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
  38. What does "Report Interval” refer to in the campaign reporting?
  39. What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
  40. Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?
  41. What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
  42. What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
  43. The preset report "Sales Report" provides impressions and clicks by SKU. True or false?
  44. What is considered a good benchmark ROAS for the Microsoft Retail Media onsite campaigns?
  45. What are the main metrics to monitor when optimizing retail media campaigns? Select all that apply.
  46. Which campaign optimization strategies should you take when your PLA campaigns have high spend-through but a low ROAS? Select all that apply.
  47. For a brand selling lots of products with a budget, what is the ideal number of products per category to start with in a PLA campaign?
  48. In addition to ROAS, what additional metrics should you consider when analyzing campaign performance? Select all that apply.
  49. What is the recommended minimum campaign flight time to ensure that your onsite retail media ads can deliver results?

 

 

What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

By

What does “CPM” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

  • Cost per thousand clicks
  • Cost per thousand impressions
  • Cost per multi-touch attribution
  • Cost per sale

 

What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

By

What does “Total Sales” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

  • The average cost-per-click for your campaign
  • Number of times shoppers viewed your campaign
  • Total attributed product sales generated from your campaign
  • The rate at which shoppers are interacting with your campaign (clicks / product views)

 

Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?

By

Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

  • Number of times your campaigns are clicked by shoppers
  • Number of times your campaigns are shown or served to shoppers
  • Number of times your campaigns are viewed or seen by shoppers
  • Number of times your campaigns are engaged by shoppers

 

What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

By

What does “CPC” mean in the Microsoft Retail Media platform (powered by PromotelQ)?

 

  • The cost for each shopper click made to your campaigns
  • The cost for each shopper view made to your campaigns
  • The cost for each time your campaigns show to shoppers
  • The cost for each purchase made by shoppers after engaging with your campaigns

 

What does “Report Interval” refer to in the campaign reporting?

By

What does “Report Interval” refer to in the campaign reporting?

 

  • Which brands the report will include
  • How the data will be aggregated within the report
  • The date range for the report
  • Which campaign type will be included in the report