Which campaigns can you set up in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- PLA Campaign
- Display Banner Campaign
- PLA Extension Campaign
- Bing CPC Campaign
Explanation:
The selected answer options are **correct** because the Microsoft Retail Media platform (powered by PromotelQ) supports several campaign types that help brands promote their products effectively. Firstly, **PLA Campaign** (Product Listing Ads) allows advertisers to showcase their products directly in search results, increasing visibility for consumers who are actively looking for specific items, which helps drive conversions. Secondly, **Display Banner Campaign** enables brands to place visually engaging ads on high-traffic retailer sites, increasing brand awareness and attracting more shoppers to their products. Thirdly, **PLA Extension Campaign** extends the reach of Product Listing Ads beyond the retailer’s website, showing targeted ads across various Microsoft properties to engage shoppers wherever they are browsing, increasing the likelihood of conversion. These options make it clear that the platform offers a range of ad types to support different campaign goals, from driving awareness to increasing sales. The **Bing CPC Campaign**, however, is not specific to Microsoft Retail Media but rather part of the broader Bing advertising ecosystem, so it is not applicable here.