Which retail media ad formats can brands use to reach their shoppers? Select all that apply.
- Display
- Social media
Explanation:
The selected answer options are **correct** because brands can use both **display** and **social media** ad formats to reach their shoppers in retail media programs. **Display** ads, such as banner ads or product listing ads, are commonly used in retail media to capture the attention of consumers as they browse retailer websites or apps. These ads are typically visually engaging and can be strategically placed on high-traffic pages to drive conversions. **Social media** ads also play a crucial role in retail media, allowing brands to reach shoppers through platforms like Facebook, Instagram, and others, where users are actively engaged. Social media ads enable brands to target specific consumer segments based on behavior, interests, and demographics, expanding their reach beyond the retailer’s website and enhancing their ability to influence purchasing decisions. Both display and social media ad formats are effective for increasing visibility, driving traffic, and boosting sales.