Microsoft Advertising Retail Certification Exam Answers

What is the warning symbol when looking at product issues in the store summary page?

Select one option.

• A red circle
• An orange circle
• An orange triangle

When a new shopping campaign is created, and ad group with a product group is created by default. What type of product group is this?

Select one option.

• An ‘excluded products’ product group.
• An ‘all feeds’ product group.
• An ‘all products’ product group.
• A ‘targeted products’ product group.

Explanation: The correct answer is An ‘all products’ product group. When a new shopping campaign is created in Microsoft Advertising, an ad group with a product group is automatically generated by default. This product group is categorized as an ‘all products’ product group. Essentially, this group includes all the products from the advertiser’s product feed without any specific targeting criteria applied. As a result, all products within the feed are eligible to be included in this product group, ensuring comprehensive coverage across the campaign. Advertisers can then further refine their product targeting by creating additional product groups with specific criteria, such as product type, brand, category, or custom labels, to tailor their bidding strategies and optimize campaign performance. However, the ‘all products’ product group serves as the foundation of the shopping campaign, providing a baseline for product visibility and ensuring that all products are initially eligible to be advertised within the campaign. Therefore, understanding the default product group type is essential for advertisers to effectively manage and optimize their shopping campaigns within the Microsoft Advertising platform.

Which of the following bid strategies allow you to set your own bids?

Select all that apply.

• Manual cost per click
• Enhanced cost per click
• Target impression share
• Maximum clicks

How is it generally recommended you bid on product SKU product groups?

Select one option.

• Reduce your bids
• Increase your bids
• Leave it the same
• Never bid on product SKU product groups

Explanation: It is generally recommended to increase your bids on product SKU product groups. This strategy allows you to potentially secure better ad placements and visibility for specific product SKUs, enhancing the likelihood of attracting clicks and conversions. By increasing your bids, you signal to the advertising platform that you are willing to invest more in promoting these particular products, which can lead to improved performance metrics such as click-through rates (CTR) and return on ad spend (ROAS). Additionally, bidding higher on product SKU product groups can help you outbid competitors vying for similar inventory, ensuring that your products are prominently displayed to potential customers. This proactive approach aligns with the goal of maximizing the effectiveness of your shopping campaigns and driving incremental sales for your business. Therefore, increasing your bids on product SKU product groups is a recommended best practice in Microsoft Advertising Shopping campaigns.

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

Select all that apply.

• An online cat products store.
• An adult online retailer.
• An offline only apparel retailer.
• An online hair products retailer.

Explanation: The correct answer is An offline only apparel retailer. Microsoft Shopping Campaigns are designed to showcase products from online stores to users across the Microsoft Search Network. Advertisers who exclusively operate offline or do not have an online presence would not be eligible to use Microsoft Shopping Campaigns. In contrast, online retailers, such as the online cat products store and the online hair products retailer, are eligible to leverage Microsoft Shopping Campaigns to promote their products to potential customers searching for related items online. However, an adult online retailer may also be ineligible to use Microsoft Shopping Campaigns due to the platform’s policies and restrictions on advertising adult-oriented products or content. Therefore, understanding the eligibility criteria for Microsoft Shopping Campaigns is essential for advertisers to determine their suitability and compliance with Microsoft Advertising policies before launching their campaigns.

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?

Select one option.

• Submit these updates via a product inventory update feed.
• Submit their full product feed every hour.
• Submit their full product feed to make these updates.
• Submit their full product feed with these updates when they reach the 30 day threshold.

Explanation: The correct answer is Submit these updates via a product inventory update feed. For Contoso Clothing, which has frequent updates to sale price and product availability attributes for specific products in their campaign and does not have an API set up, the best option is to submit these updates via a product inventory update feed. This method allows Contoso Clothing to make real-time updates to specific product attributes without having to submit their entire product feed repeatedly. By utilizing a product inventory update feed, Contoso Clothing can efficiently manage changes to sale prices and product availability, ensuring that their advertising campaigns reflect the most accurate and up-to-date information. This approach minimizes the need for manual intervention and streamlines the process of updating product data, enabling Contoso Clothing to maintain the competitiveness of their shopping ads and capitalize on sales opportunities effectively within the Microsoft Advertising platform. Therefore, submitting updates via a product inventory update feed is the optimal solution for Contoso Clothing to manage frequent updates to sale price and product availability attributes in their campaign without the need for an API setup.