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Microsoft Advertising Retail Certification Exam Answers

Exam URL: https://about.ads.microsoft.com/en/resources/training-certification/learning-lab

Microsoft Advertising Retail Certification Exam Answers score

Question:

Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing.Which report should they run?

Product match count report
Website URL report
Search term report
Product negative keyword conflict report

Your shopping feed file expires after 30 days unless refreshed or updated.

True
False

A brand advertiser has strong ROAS on a retail media campaign but wants to get more value still. If the campaign is not capped by budget, what are the best optimization strategies to apply?

Target all eligible products
Iincrease the campaign bids by 10%
Increase the daily budget

Contoso Candies wants to change its store name in the Microsoft Merchant Center. Who can amend the store name?

Contoso Candies and support
Microsoft Advertising support team
No one can change a store name after it is created
Only Contoso Candies

Which of the following are the values of offsite advertising?

Retailer are allowed to activate their frst-party customer data to help brand advertisers reach shoppers using third-party properties.
Brands can target shoppers at the awareness and consideration stages of the sales funnel
Brands interact with shoppers through a retailer’s website, app, or the like.
Sponsored Brand is à native advertising solution that promotes your brand and products together.

Smart Shopping Campaigns take precedence over standard shopping campaigns.

True
False

What are the benefits to opting-in to the automatic item updates in your Microsoft Shopping Campaigns’ feeds?

Allows you to keep running your ads for out of stock items.
Prohibits running ads for out-of-stock items.
Pulls up-to-date product information from your website.

Both Product_Type and Product_Category attributes recognize which sign as their delimiter

“<” (Less than)
“>” (Greater than)
“-” (Hyphen)
“_” (Underscore)

Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?

Feed issues tab in the store summary page.
Store issues tab in the store summary page.
Product issues tab in the store summary page.
Product performance tab in the store summary page.

Contoso Cameras Inc. is adding a merchant promotion to its ad for 10% off. What clickable text will be added to Contoso Cameras’ ad to highlight the promotion?

Special offer
Price reduction
10% off
Price drop

Contoso Cameras wants to submit local product information for their local inventory ads. How do they do this?

By setting up an automated feed from ‘Google my Business’.
By creating a local product feed in Microsoft Merchant Center.
In the Microsoft User Interface: Import, Product inventory feed.
In the Microsoft User Interface: Tools, Shared library, Product inventory feed.

When a new shopping campaign is created, an ad group with a product group is created by default. What type of product group is this?

A ‘targeted products’ product group.
An ‘all products’ product group.
An‘all feeds’ product group.
An ‘excluded products’ product group.

Contoso Bikes have forgotten to update, or re-upload, their product feed file. After how long will their feed file expire if it’s not updated or re-uploaded?

1 Day
7 Days
30 Days
60 Days

Brian has a new product and wants to set up a Smart Shopping campaign. What is the correct sequence of steps Brian needs to follow in order to do this?

1. Create a campaign
1. Select ‘Sell products from your catalog’
1. Select ‘Smart Shopping’
1. Choose your store market
1. Select ‘Campaign settings’
1. Create Responsive Ad

Contoso Cameras is seeing that their products are being rejected and want to learn why. Where can they go to find this information?

Product Issues tab in the store summary page.
Feed tab in the store summary page.
Product performance tab in the store summary page.
Store issues in the store summary page.

Where do you go in the Microsoft Advertising User Interface to carry out a merchant center import?

Import, Import from Google Ads
Import, Import from file
Merchant Center, Store, Import
Merchant Center, Import from Google Ads

When creating a new shopping campaign you select ‘sell products from your catalog’ as your campaign goal. After this you select your campaign subtype, and can choose between Smart Shopping, Standard Shopping, or Dynamic Shopping.

True
False

Microsoft Shopping Campaigns pull which of the following from the advertiser’s feed?

Title
Store name
Price
Image URL

Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?

Brand advertiser
Retailer

When looking at product issues in the store summary, what is the symbol for an error?

A red circle
An orange circle
An orange triangle

Microsoft Shopping Campaigns serve on mobile devices.

True
False

Elodie is running shopping campaigns for her new website. Which bid strategies are available to her?

Maximize conversions
Enhanced cost per click
Target return on advertising spend
Maximize clicks

What are two ways you can create a Microsoft Shopping campaign?

Copy a search campaign in Microsoft Advertising Editor.
Import using the Facebook Import tool.
Import using your Google Shopping campaign.
Create a new shopping campaign in Microsoft Advertising User Interface.

The store name in a product ad is taken from the advertiser’s product feed.

True
False

Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?

The searcher will be sent to the Contoso Kitchen Supplies’ website.
Contoso Kitchen Supplies will be charged per 1000 impressions of their product ad.
The ad expands into a pop up description of the product within the search engine results page.
Contoso Kitchen Supplies will be charged on a cost per click basis.

Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of step: they need to follow in order to do this?

1. Create a Microsoft Merchant Center Store
1. Create and upload a product feed
1. Create their shopping campaign
1. Claim their domain

What are some best practices when trying to optimize your description in the product feed?

Ensure the description is accurate to the product.
Ensure the ad product description is similar to the description of the product on the page.
Include all relevant keywords in the description.
Use HTML coding in the field to avoid description errors.

Which of the following are benefits of utilizing local inventory ads?

Promote products that are only available in store.
Highlight products which are for sale online only.
Highlight your brick and mortar store locations.
Increase traffic both online and in your physical stores.

Price drop extensions work on both search and product ads.

True
False

Contoso Cameras is setting up a new Smart Shopping campaign. What is the recommended amount of time they should keep their Return On Advertising Spend (ROAS) target as-is during the algorithm’s learning period?

1 Week
10 Days
3 Weeks
30 Days

What are benefits of using the onsite Product Listing Ads (PLAs) solution in a retail media program?

PLAs feature multiple clickable components, allowing you to tell an on-brand story.
PLas offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
PLAs highlight key products next to competitors and take category ownership.
Brand advertisers only pay when a shopper clicks on a PLA.

How is it generally recommended you bid on product SKU product groups?

Never bid on product SKU product groups
Leave it the same
Reduce your bids
Increase your bids

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?

Submit these updates via a product inventory update feed.
Submit their full product feed to make these updates.
Submit their full product feed every hour.
Submit their full product feed with these updates when they reach the 30 day threshold.

How can using the Google Merchant Center import tool benefit an advertiser?

Enables an advertiser to keep fresh data.
Enables an advertiser to import product offers.
Enables an advertiser to use one feed file for Google and Microsoft Advertising.
Enables an advertiser to import search campaigns and feed files in one import.

What is the Microsoft Advertising product ad maximum file size for the product image?

3.9 MB
39 MB
3.9 GB
39 GB

You can use the search term report for shopping campaigns.

True
False

Contoso Cameras are collecting images and image links for their product feed file. What are some product image best practices they should adhere to?

Their images should not contain watermarks.
Their images should have a maximum size of 220px by 220px.
They should use promotion text in the images.
Their images should contain a ‘pop effect’ using a white background.

Which of the following is a way to verify your domain when setting up Microsoft Advertising shopping?

Via universal event tracking tag
Using the reporting tab in the Microsoft Advertising User Interface
Via Microsoft Advertising editor
Via the keyword planner

Nicole has verified her domain with universal event tagging for other Microsoft Advertising products, but will still need to verify her domain again for Microsoft Shopping.

True
False

The number of times your ad is shown.
The percentage of time your ad shows up higher than your competitors.
The number of times an ad is shown divided by the total number of impressions.
The total number of impressions.

Ted wants to create a store in the Microsoft Advertising User Interface (UI). Where does Ted need to go in the UI to do this?

Bing ads editor
Keyword planner
Microsoft Merchant Center
Reports tab

Zoe is setting up Microsoft Advertising Shopping. Select three ways in which Zoe can verify her domain.

Using Bing Webmaster Tools
Via universal event tracking tag
Import via Google Search Console
Upload a CSV of the website pages via file transer protocol to the Microsoft Advertising User Interface.

Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?

Product partition report
Product match count report
Product dimension report
Product search term report

Contoso Toys has decided to create a “catch-all” campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?

Make their all products ‘catch-all’ bid double their item ID bids
Never bid on ‘all products’
Have lower bids and a low campaign priority setting
Increase their bids

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

An adult online retailer.
An offline only apparel retailer.
An online cat products store.
An online hair products retailer.

Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?

In the Feeds tab in their Microsoft Merchant Center Store.
In the Import tab in their Microsoft Merchant Center Store.
In the Summary tab in their Microsoft Merchant Center Store.

How many custom label attributes can you add for each product?

4 Labels
5 Labels
10 Labels
14 Label

Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?

Product search term report
Destination URL report
Website URL (publisher) report
Product share of voice report

Amelia wants to run a report that shows performance data such as clicks, impressions, and conversions for each product in the feed. Which report should Amelia run?

Product match count report
Product partition report
Product dimension report
Product search term report

Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?

Condition
Price
Product category
Product type

Which report should you run to see what your audience is searching for when your product ads are shown?

Negative keyword conflict report
Product partition report
Search term report
Product dimension report

Which of the following are examples of product ad enhancements?

Product weight extension
Free shipping
Merchant promotions
Product condition

What are the benefits to opting-in to the automatic item update in your Microsoft Shopping Campaigns’ feeds?

Pulls up-to-date product information from your website.
Allows you to keep running your ads for out of stock items.
Prohibits running ads for out-of-stock items.

Which of the following is an optional attribute when creating your product feed?

Sale price
Description
Price
Image link

Contoso Cameras wants to run ads that have rich product information, including a product image and store name. What types of ads should they create?

Expanded text ads
Dynamic search ads
Product ads
Responsive search ads

Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?

1. Provide store location data
1. Upload online product information
1. Upload inventory information
1. Enable the Shopping campaign into LIA

Which of the following statements about the redirect URL attributes in a product feed file is true?

It should eventually link to the same landing page as the link/mobile link columns.
The redirect link may be placed in the link or mobile link columns.
It will override URLs in the link and mobile link attribute columns.
Is the URL of the landing page where the customer eventually ends up.

Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as ‘267.

True
False

Contoso Cameras wants to group their products into the following sets: high margin products, special offers, and seasonal offers. Which feed field can they use to do this?

Product type
Product categor
Custom product IDs
Custom labels

The products rating feed file is contained in the shopping feed file.

True
False

A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?

Campaign A
Campaign B
Neither because it is a duplicate conflict.
The platform will alternate.

Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They’ve heard that ratings from one supplier do not require an additional feed. Which supplier is this?

Reevoo
Trustpilot
Feefo
Bazaarvoice

Which of the following are acceptable feed file types?

Contoso Cameras’ campaigns have been running for six weeks. Where can they find reporting and analysis for their shopping campaigns?

Settings tab
Reports tab
Campaign grid
Microsoft Merchant Center

Iimpression share
Benchmark bids
Each of your competitor’s individual bids on that product
Benchmark click-through rate

In a shopping campaign, bidding should be higher when reaching a more granular level.

True
False

What does the non-targeted report in ‘store issues’ tell you?

How many offers are not targeted with bids in a campaign.
How many offers are not targeted with filters in a campaign.
How many offers are targeted with filters in a campaign.
How many offers are targeted with bids in a campaign.

Which of the following statements is true about shopping campaigns?

Ads are automatically created from your website content.
Ads do not require a store name.
Ads do not contain images.
Ads are created from product feed data.

Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?

They are identified as an adult advertiser.
They are attempting to claim an unverified domain.
Contoso Widgets’ domain has been correctly verified.
There is no real privacy policy on their website.

Which of the following are useful Microsoft Advertising reports for your shopping campaigns?

Product image report
Product GTIN report
Product dimension report
Product partition report

Clicks on product ads are charged on what basis with Microsoft Advertising?

Cost per acquisition
Cost per thousand impressions
Cost per click

Which of the following are required attributes when creating a shopping feed?

Price
Product category
Product type
Description

Product ads contain which of the following?

An online cat products store.
A product image
Product price
Sitelink extensions

Which of the following statements describe the benefits of setting up a Smart Shopping campaign?

Saves you time.
Combines a streamlined and simple campaign structure with automated optimizat a query level.
Serves product ads on search and responsive ads on native.
Allows you to have tight control over your optimization levers.

Which of the following statements are true about Smart Shopping?

Uncapped budgets are recommended.
You can have a granular and complex structure with multiple ad groups.
Only one ad group is allowed.
Selecting either maximize conversion value or target return on advertising spend is allowed.

Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?

Enhanced cost per click
Target return on advertising spend
Maximize clicks

When Contoso Clothing is submitting partial feed updates, which of the following attributes can be updated without editing their full feed?

Price
Availability
Title
Description
Sale price

Which of the following is a best practice for shopping campaign structures?

Break out product groups by value, then bid accordingly
The more granular your product group, the lower the bid
Bid higher on all product ‘catch-all’ product groups
Do not bid on granular product groups

Onsite
Offsite

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What is the warning symbol when looking at product issues in the store summary page?

By vmartinez

What is the warning symbol when looking at product issues in the store summary page?

Select one option.

A red circle
An orange circle
An orange triangle

When a new shopping campaign is created, and ad group with a product group is created by default. What type of product group is this?

By vmartinez

When a new shopping campaign is created, and ad group with a product group is created by default. What type of product group is this?

Select one option.

An ‘excluded products’ product group.
An ‘all feeds’ product group.
An ‘all products’ product group.
A ‘targeted products’ product group.

Explanation: The correct answer is An ‘all products’ product group. When a new shopping campaign is created in Microsoft Advertising, an ad group with a product group is automatically generated by default. This product group is categorized as an ‘all products’ product group. Essentially, this group includes all the products from the advertiser’s product feed without any specific targeting criteria applied. As a result, all products within the feed are eligible to be included in this product group, ensuring comprehensive coverage across the campaign. Advertisers can then further refine their product targeting by creating additional product groups with specific criteria, such as product type, brand, category, or custom labels, to tailor their bidding strategies and optimize campaign performance. However, the ‘all products’ product group serves as the foundation of the shopping campaign, providing a baseline for product visibility and ensuring that all products are initially eligible to be advertised within the campaign. Therefore, understanding the default product group type is essential for advertisers to effectively manage and optimize their shopping campaigns within the Microsoft Advertising platform.

Which of the following bid strategies allow you to set your own bids?

By vmartinez

Which of the following bid strategies allow you to set your own bids?

Select all that apply.

Manual cost per click
Enhanced cost per click
Target impression share
Maximum clicks

How is it generally recommended you bid on product SKU product groups?

By vmartinez

How is it generally recommended you bid on product SKU product groups?

Select one option.

Reduce your bids
Increase your bids
Leave it the same
Never bid on product SKU product groups

Explanation: It is generally recommended to increase your bids on product SKU product groups. This strategy allows you to potentially secure better ad placements and visibility for specific product SKUs, enhancing the likelihood of attracting clicks and conversions. By increasing your bids, you signal to the advertising platform that you are willing to invest more in promoting these particular products, which can lead to improved performance metrics such as click-through rates (CTR) and return on ad spend (ROAS). Additionally, bidding higher on product SKU product groups can help you outbid competitors vying for similar inventory, ensuring that your products are prominently displayed to potential customers. This proactive approach aligns with the goal of maximizing the effectiveness of your shopping campaigns and driving incremental sales for your business. Therefore, increasing your bids on product SKU product groups is a recommended best practice in Microsoft Advertising Shopping campaigns.

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

By vmartinez

Which of the following advertisers would NOT be eligible to use Microsoft Shopping Campaigns?

Select all that apply.

An online cat products store.
An adult online retailer.
An offline only apparel retailer.
An online hair products retailer.

Explanation: The correct answer is An offline only apparel retailer. Microsoft Shopping Campaigns are designed to showcase products from online stores to users across the Microsoft Search Network. Advertisers who exclusively operate offline or do not have an online presence would not be eligible to use Microsoft Shopping Campaigns. In contrast, online retailers, such as the online cat products store and the online hair products retailer, are eligible to leverage Microsoft Shopping Campaigns to promote their products to potential customers searching for related items online. However, an adult online retailer may also be ineligible to use Microsoft Shopping Campaigns due to the platform’s policies and restrictions on advertising adult-oriented products or content. Therefore, understanding the eligibility criteria for Microsoft Shopping Campaigns is essential for advertisers to determine their suitability and compliance with Microsoft Advertising policies before launching their campaigns.

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?

By vmartinez

Contoso Clothing has frequent updates to the sale price and product availability attributes for specific products in their campaign. They also do not have an API set up. Which of the following is Contoso Clothing’s best option?

Select one option.

Submit these updates via a product inventory update feed.
Submit their full product feed every hour.
Submit their full product feed to make these updates.
Submit their full product feed with these updates when they reach the 30 day threshold.

Explanation: The correct answer is Submit these updates via a product inventory update feed. For Contoso Clothing, which has frequent updates to sale price and product availability attributes for specific products in their campaign and does not have an API set up, the best option is to submit these updates via a product inventory update feed. This method allows Contoso Clothing to make real-time updates to specific product attributes without having to submit their entire product feed repeatedly. By utilizing a product inventory update feed, Contoso Clothing can efficiently manage changes to sale prices and product availability, ensuring that their advertising campaigns reflect the most accurate and up-to-date information. This approach minimizes the need for manual intervention and streamlines the process of updating product data, enabling Contoso Clothing to maintain the competitiveness of their shopping ads and capitalize on sales opportunities effectively within the Microsoft Advertising platform. Therefore, submitting updates via a product inventory update feed is the optimal solution for Contoso Clothing to manage frequent updates to sale price and product availability attributes in their campaign without the need for an API setup.