How to Develop a Competitive Research Workflow using Semrush’s SEO Toolkit

What kind of data can you uncover with the help of the Top Pages report in Traffic Analytics? Choose all that apply.

• Fast-growing and declining competitor pages in terms of overall traffic
• Engagement metrics for each listed page such as unique pageviews, avg. page visit duration, and other
• Pages having the highest Authority Scores
• Newly detected competing pages with no entrances detected by Traffic Analytics in the previous month or period

What does the Top Keywords widget in the Market Explorer tool allow you to do?

• Check the keywords your website captures search positions for, but the competition does not
• View the most influential keywords driving organic traffic within your analyzed market
• Explore the performance and impact of paid keywords in your industry
• Identify the keywords that generate the highest revenue for your competitors

What is the purpose of the Position Changes report in the Organic Research tool?

• To generate reports on your website’s overall performance and traffic metrics
• To analyze the changes in your competitors’ keyword positions and assess their competitiveness
• To discover trending keywords in your industry and optimize your content accordingly
• To track and monitor your own keyword positions over time

What kind of competitive progress can you analyze in the Growth Report of the Domain Overview tool? Check all that apply.

• The changes in the estimated organic traffic from Google over time
• The changes in the number of backlinks and referring domains
• The growth or decline in the number of competitors’ social media followers
• The changes in the estimated paid traffic from Google

Which category in the Growth Quadrant of the Market Explorer tool includes domains that have a high volume of traffic and continue to grow at a sharp rate compared to the market average?

• Established Players
• Game Changers
• Niche Players
• Leaders

When using the Backlink Gap tool, what does the “Best” category refer to in the filtering?

• Referring domains sending links to you, as well as to the entered competitors
• Referring domains sending links to your entered competitors, but not to you
• Referring domains with the highest Authority Scores
• Referring domains sending links to you, but not to your entered competitors