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Google Ads Apps Certification Exam Answers

Google Ads Apps Certification Exam Answers

Exam URL: https://skillshop.docebosaas.com/learn/courses/17287/google-ads-apps-certification

Number of questions 49

Minimum passing score 70%

 

 

Questions:

 

  1. Rita is working to expand a travel app into new markets in Southeast Asia. When considering how she should localise app design and payment methods, what should Rita do first?
  2. In what way do Google App campaigns simplify the ad creation process?
  3. Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
  4. An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
  5. Which of these companies would be ready to start a Google App campaign focused on in-app actions?
  6. Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?
  7. How do humans and machines work as an effective team when running Google App campaigns?
  8. What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)
  9. What's the advantage of identifying app users with high lifetime value in a Google App campaign?
  10. Which task could the Market Finder by Google tool help with?
  11. For a Google App campaign optimizing to a tCPI of $2, what would be the recommended minimum budget?
  12. Clara's colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
  13. Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
  14. A retail company needs to upload creative assets for their app campaign.  What aspect ratios are accepted for image assets?
  15. What are the three tracking solutions for Google App campaigns?
  16. What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)
  17. Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
  18. George regularly checks his conversion data in his Google App campaign, but recently he overheard colleagues talking about the importance of including view-through conversions and he's not sure what that means. What does a view-through conversion mean for George's Google App campaign?
  19. Felix is measuring view-through conversions (VTCs) with another network and he's been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
  20. An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
  21. Where do users spend the most time when on mobile devices?
  22. Why should companies with physical locations embrace app usage?
  23. What are the two most common reasons a finance company might choose to promote its app?
  24. Adam's taking time to learn how machines and humans complement each other. What is something machines do well in the marketing industry?
  25. The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
  26. Why is conversion tracking critical for Google App campaigns?
  27. What's the maximum number of localised store listing experiments that can be run at once in Google Play?
  28. Which two options are benefits of using Google Analytics for Firebase? (Choose two)
  29. When setting up a new Google App campaign, which three settings must be made at the campaign level?
  30. What are the two main marketer objectives for app promotion?
  31. What should you keep in mind when selecting events to measure in a Google App campaign?
  32. When creating image assets for an app campaign, which two of the following should you consider? (Choose two)
  33. What are the two key components of a high-quality app experience?
  34. Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
  35. Betty's manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
  36. You're creating an app campaign and it's time to consider creative assets.  What's the cap for the number of HTML, image and video assets per ad group for an app campaign?
  37. Jasmeet is a marketer for healthcare brand Pharma Unite. She's been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven't been updated since the launch. What two things should Jasmeet do next? (Choose two)
  38. Why do Google App campaigns perform better when provided with a diverse portfolio of assets?
  39. A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
  40. A large golf booking company just launched a new app and they want to drive 50,000 installs before peak season hits. How should they set their campaign daily budget to help reach their target number of installs faster?
  41. Alex read a lot about Google App campaigns, and he's eager to start one of his own. What's the first thing he should do before jumping into Google Ads interface?
  42. Angela is explaining the advantages of machine learning in Google App campaigns to her colleagues. Which two statements are strong arguments for using machine learning over human input? (Choose two)
  43. What impact has machine learning made on the marketing industry?
  44. Linda wants to make the most out of her Google App campaign ads. She writes the required amount of text assets, but doesn't have many other assets to upload. Which assets may be auto-generated by the campaign, in addition to what Linda can upload?
  45. Simon's been in the marketing industry for a few years. He's learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
  46. You work for an agency and your client wants to know how machine learning works in Google App campaigns. How does machine learning benefit both marketers and users?
  47. Megan is setting up a Google App campaign but she's not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that's at country level or larger?
  48. Which statement summarises a Google App campaign?
  49. Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?

 

 

You work for an agency and you need to upload image assets to your customer's app campaign.
What aspect ratios should you use?

 

What's a benefit to gathering data about events that happen in an app?

  • It will immediately reduce marketing costs.
  • It can help guide marketing efforts.
  • It can be used as a benchmark against similar apps.
  • It can help inspire new ideas for image assets.

 

Match each statement about machine learning with the related benefit of Google App campaigns.

  1. Machine learning processes massive amounts of data, to deliver the most effective message to the right user at the right time.
  2. The complexity of creative A/B testing and possibility of human bias disappear with an automated approach to campaign management.
  3. Greater inventory and more ad formats means machine learning can serve ads to a wide audience of interested
  • Relevance
  • Reach
  • Simplicity

 

Claire understands the impact an app store listing can have on her Google App campaign. She wants to partner with the developer team to optimize the listing, so users who land there will be more likely to download.
Which three components of the Google Play store listing should Claire and the developer team review first? (Choose three.)

  • Description Icon
  • Download button
  • Font type
  • Hero image/video

 

 

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Which benefit of Google App campaigns aligns with the following statement about machine learning?

By

Which benefit of Google App campaigns aligns with the following statement about machine learning?

  • Simplicity: Greater inventory and more ad formats mean machine learning can serve ads to a wide audience of interested users.
  • Reach: The complexity of creative A/B testing and the possibility of human bias disappear with an automated approach to campaign management.
  • Relevance: Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time
  • Creativity: More inventory and ad formats means generative machine learning can serve ads to a wide audience in various formats.

 

Explanation:

The correct answer is **Relevance: Machine learning processes massive amounts of data to deliver the most effective message to the right user at the right time**. This statement aligns with the benefit of relevance in Google App campaigns, which is facilitated by machine learning algorithms. Machine learning analyzes vast amounts of data, including user behavior, preferences, and contextual signals, to determine the most appropriate ad message, format, and timing for each individual user. By processing this data, machine learning ensures that ads are delivered to users who are most likely to engage with them, thereby maximizing relevance and increasing the likelihood of driving desired actions such as app installs or in-app purchases. This approach enhances campaign performance by delivering tailored messages to users based on their specific interests and behaviors, ultimately improving the overall effectiveness and efficiency of Google App campaigns. Therefore, the relevance benefit of Google App campaigns is closely aligned with the statement about machine learning’s ability to deliver the most effective message to the right user at the right time, highlighting the significance of relevance in maximizing campaign success through machine learning-driven optimizations.

 

Where do users spend the most time when on mobile devices?

By

Where do users spend the most time when on mobile devices?

  • Apps
  • Websites
  • Phone calls
  • Apps and websites equally

 

Explanation:

The correct answer is **Apps**. Users spend the majority of their time on mobile devices within apps. This trend has been consistently observed over recent years, with studies indicating that the average mobile user spends a significant portion of their screen time engaging with various mobile applications. Apps offer a wide range of functionalities and services, catering to diverse user needs such as social networking, entertainment, productivity, shopping, and more. The convenience, accessibility, and personalized experiences offered by mobile apps contribute to their popularity among users, leading to increased time spent within apps compared to other activities such as browsing websites or making phone calls. As a result, businesses and marketers recognize the significance of leveraging app-based platforms to reach and engage with their target audiences effectively. Therefore, understanding that users spend the most time on mobile devices within apps underscores the importance of developing a robust mobile app strategy for businesses seeking to connect with consumers in the mobile ecosystem and capitalize on this behavior trend to drive engagement, conversions, and overall business success.

 

When setting up a new Google App campaign, which three settings must be made at the campaign level?

By

When setting up a new Google App campaign, which three settings must be made at the campaign level?

  • Ad formats, budget, location
  • Ad formats, language, location
  • Budget, language, location
  • Ad formats, budget, language

 

Explanation:

The correct answer is **Budget, language, location**. When setting up a new Google App campaign, several crucial settings must be configured at the campaign level to ensure its effectiveness and alignment with campaign objectives. Firstly, setting the campaign budget determines the total amount of money allocated for advertising expenditures, guiding the campaign’s scale and reach. Secondly, selecting the campaign language defines the language preferences for ad targeting and ensures that ads are displayed to users who speak the chosen language, enhancing message resonance and relevance. Thirdly, specifying the campaign location determines the geographical areas where ads will be shown, allowing advertisers to target specific regions or locations where their target audience is most concentrated, optimizing ad delivery and maximizing campaign impact. Therefore, configuring these settings—budget, language, and location—at the campaign level is essential for laying the foundation of a well-targeted and successful Google App campaign, enabling advertisers to effectively reach and engage their desired audience and achieve their advertising goals.

 

What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

By

What’s the advantage of identifying app users with high lifetime value in a Google App campaign?

  • Focus marketing strategies on similar users who bring long-term value to a business.
  • Proactively target an audience with most-engaging video assets.
  • Send push notifications to high-value users, reminding them to use an app.
  • Focus marketing efforts only on those users who are already engaging with an app regularly.

 

Explanation:

The correct answer is **’Focus marketing strategies on similar users who bring long-term value to a business.’** Identifying app users with high lifetime value in a Google App campaign offers the advantage of allowing marketers to focus their marketing strategies on similar users who are likely to bring long-term value to the business. By analyzing the behavior and characteristics of high-value users, marketers can create targeted campaigns that resonate with this specific audience segment, thereby increasing the likelihood of attracting more users with similar traits. This approach helps optimize marketing efforts by directing resources towards acquiring users who are more likely to engage with the app over time, drive revenue, and contribute positively to the business’s growth and success. It aligns marketing efforts with the goal of maximizing the overall lifetime value of app users, ultimately leading to better return on investment and sustainable business growth.

 

What should you keep in mind when selecting events to measure in a Google App campaign?

By

What should you keep in mind when selecting events to measure in a Google App campaign?

  • Pick an event that can be compared against similar apps.
  • Pick an event with significant value, regardless of how often it occurs.
  • Pick an event that matters to your business and occurs frequently.
  • Pick an event with low value that happens on a very significant basis.

 

Explanation:

When selecting events to measure in a Google App campaign, it is crucial to pick an event that matters to your business and occurs frequently. This option is correct because it aligns with the fundamental principle of tracking meaningful metrics that directly contribute to your business objectives and occur frequently enough to provide actionable insights. By choosing events that are relevant to your business goals, such as app installations, in-app purchases, or specific user interactions, you can effectively evaluate the performance and effectiveness of your campaign in driving desired outcomes. Additionally, selecting events that occur frequently ensures that you have a sufficient volume of data to analyze trends, make informed optimizations, and iterate on your campaign strategy for continuous improvement. Therefore, prioritizing events that are both relevant to your business objectives and occur frequently is essential for maximizing the effectiveness and impact of your Google App campaign measurement efforts.

 

What kind of positive impact will machine learning have on the advertising industry?

By

What kind of positive impact will machine learning have on the advertising industry?

  • Machine learning measures performance more effectively.
  • Machine learning creates company strategies.
  • Machine learning delivers relevant ads to each customer.
  • Machine learning builds great customer relationships.

 

Explanation:

The positive impact that machine learning will have on the advertising industry is that **it delivers relevant ads to each customer**. This choice underscores the transformative role of machine learning algorithms in enhancing advertising effectiveness by enabling advertisers to deliver personalized and targeted ads tailored to the unique preferences, behaviors, and needs of individual customers. By analyzing vast amounts of data, including user demographics, browsing history, purchase behavior, and contextual signals, machine learning algorithms can identify patterns and predict user intent with unprecedented accuracy. This allows advertisers to serve ads that resonate with each customer, increasing engagement, conversion rates, and return on investment. Moreover, delivering relevant ads enhances the overall user experience by reducing ad fatigue and annoyance, fostering positive brand perceptions, and increasing the likelihood of meaningful interactions and conversions. Therefore, by leveraging machine learning to deliver relevant ads to each customer, the advertising industry can unlock new levels of effectiveness, efficiency, and customer satisfaction, ultimately driving business growth and success in the digital age.