You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?
- You’d include Google Ads, Google Analytics 4, and Display & Video 360.
- You’d include Google Analytics 4, Surveys 360, and Search Ads 360.
- You’d include Google Ads, Display & Video 360, and Search Ads 360.
- You’d include Google Analytics 4, Display & Video 360, and Search Ads 360.
or
- You’d include Google Analytics, Display & Video 360, and Search Ads 360.
- You’d include Google Ads, Google Analytics, and Display & Video 360.
- You’d include Google Ads, Display & Video 360, and Search Ads 360.
- You’d include Google Analytics, Surveys 360, and Search Ads 360.
Explanation:
In presenting an ad campaign to a client and emphasizing core platform integrations in Campaign Manager 360, it’s crucial to include platforms that complement its capabilities. Campaign Manager 360 serves as Google’s ad management platform, integrating with various Google marketing tools to enhance campaign performance and analytics. Including Google Analytics 4 is essential because it provides in-depth insights into user behavior across websites and apps, allowing for effective audience segmentation and campaign optimization. Surveys 360 would be another important inclusion as it enables gathering direct feedback from customers, enhancing the understanding of campaign effectiveness and audience preferences. Lastly, Search Ads 360 should be highlighted for its role in managing search campaigns across multiple search engines, ensuring comprehensive coverage and optimization. These integrations ensure a holistic approach to campaign management, combining analytics, audience insights, direct feedback, and comprehensive ad management capabilities, thus maximizing the effectiveness and efficiency of the client’s advertising efforts through Campaign Manager 360.