With which platforms does Campaign Manager 360 have native integrations?
- Google Ads, Google Analytics, Display & Video 360
- Google Ads, Display & Video 360, Search Ads 360
- Google Analytics, Display & Video 360, Search Ads 360
- Google Analytics, Surveys 360, Search Ads 360
Explanation:
The correct answer is ” correct: trueGoogle Analytics 4, Display & Video 360, Search Ads 360.” These platforms allow for native integrations with Campaign Manager 360, enabling seamless data sharing and campaign management across different Google Marketing Platform products. Google Analytics 4 integrates with Campaign Manager 360 to provide comprehensive insights into user behavior and campaign effectiveness, allowing marketers to analyze cross-channel performance and optimize audience targeting based on detailed analytics data. Display & Video 360 (DV360) integrates with Campaign Manager 360 to streamline ad buying and management across display, video, and other media channels, leveraging audience data and campaign insights for effective media planning and execution. Search Ads 360 integrates with Campaign Manager 360 to synchronize search campaigns, enabling unified reporting and optimization of paid search advertising efforts across multiple search engines. These native integrations empower marketers to leverage the strengths of each platform within the Google Marketing Platform ecosystem, enhancing campaign performance, audience targeting precision, and overall marketing efficiency. By leveraging these integrations, marketers can streamline workflows, access unified reporting, and gain deeper insights into campaign performance metrics, ultimately driving better decision-making and maximizing return on advertising spend (ROAS) through Campaign Manager 360. Thus, understanding and utilizing these native integrations are crucial for optimizing digital marketing strategies and achieving campaign objectives effectively within the Google Marketing Platform environment.