Your agency just acquired a new client, a chain of import automotive dealers across different regions. To help get things started, you’ll need to set up their Campaign Manager 360 network so they’re able to separate each dealer location while also having a comprehensive view of their company.
What kind of framework will you need to permit this kind of differentiation?
- You’ll need to create separate child advertisers beneath the parent advertiser.
- You’ll need to create two parent advertisers beneath a single Campaign Manager 360 network.
- You’ll need to create two separate placements beneath the parent advertiser.
- You’ll need to create separate campaigns beneath the parent advertiser.
Explanation:
You’ll need to create separate child advertisers beneath the parent advertiser because this structure allows for distinct management and reporting for each dealer location while still being organized under a single parent advertiser. By setting up child advertisers for each location, the agency can tailor campaigns, track performance, and analyze data specific to each dealer, all while maintaining an overarching view of the entire chain’s activities within the Campaign Manager 360 network. This approach enables better differentiation and targeted marketing strategies for each individual dealership, leading to more effective advertising outcomes.