vmartinez

 

Sponsored Display Video ads reach audiences *only* through third-party websites.

 

• True

 

• False

 

With Online Video ads, you can

 

• Optimize cross-channel advertising strategies.
• Deliver your video ads *only* in-stream.
• Deliver your video ads *only* out-stream.

 

Ryan is running Sponsored Brands video campaigns and would like his ads to appear for relevant shopping search queries. Which the following options could Ryan use?

 

• Manual keyword and product targeting
• Automatic keyword and product targeting
• Audience insights

 

How can you use overlap reports?

 

• To show recommendations of your audience based on comparisons between your audience and Amazon audience segments who have shown similar interests.
• To enable advertisers to build custom audiences based on aggregated signals which demonstrate audience engagement across advertiser run websites.
• To see the engagement your brand is receiving at every stage of the customer journey.

 

Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences’ characteristics. Which of the following can Lisa use to better understand her audiences?

 

• Amazon insights
• Amazon Ad tag
• Amazon Audiences

 

You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Which of the following tools could you use?

 

• Audience planning tool
• Amazon Ad tag
• Amazon Audiences