vmartinez

What is the first essential step to start building a digital strategy?

 

Select the correct answer, then submit.

• Create an email template
• Find an investor
• Ask the bank for advice
• Define business goals

 

 

KPIs can help you monitor success and identify adjustments you need to make along the way to your goal.

Select the correct answer, then submit.

 

• True
• False

 

Explanation:

That’s right. KPIs (Key Performance Indicators) serve as quantifiable metrics that allow you to track progress toward your strategic goals. They help you understand what’s working and where adjustments are needed. By regularly monitoring KPIs, you can identify trends, measure performance, and make informed decisions to steer your efforts in the right direction.

 

 

A goal to increase website traffic by 15% in three months is both specific and time-bound.

 

Select the correct answer, then submit.

 

• True

 

• False

 

Brand perception goals are easier to measure than customer acquisition goals.

 

Select the correct answer, then submit.

 

• True

 

• False

 

You’ve recently set yourself up on a new social media site for your business. How can AI help you get started?

 

Select the 3 correct answers, then submit.

• AI can help you draft new written content
• AI can help you come up with ideas for new posts
• AI can generate images
• AI removes any need for reviews or creativity

 

You run a local bakery in a small town and are considering taking your business online. How can going digital benefit your business?

Select the 4 correct answers, then submit.

• You would have less need to communicate with customers
• You get more insights into customers’ online behaviour
• You are more visible to customers
• You can communicate with customers more easily
• You can buy a pizza oven
• You can target ads at local customers

 

Explanation:

Taking your bakery digital can offer a range of benefits:

• Expanded Reach: An online presence lets you attract customers from beyond your local town, opening up new markets.

• Convenience for Customers: With an online ordering system, customers can place orders any time, increasing sales and customer satisfaction.

• Cost-Effective Marketing: Digital channels such as social media and email marketing enable you to promote new products, special offers, and events at a lower cost than traditional advertising.

• Improved Customer Engagement: An online platform allows you to collect feedback, interact via reviews, and build a loyal community around your brand.

• Data-Driven Decisions: With analytics, you can track customer behavior, monitor sales trends, and adjust your strategy based on key performance indicators (KPIs).

• Operational Efficiency: Online ordering can streamline the ordering process, reduce errors, and improve inventory management.

These benefits not only increase your potential revenue but also strengthen your brand’s presence in an increasingly digital marketplace.