True or false? Amazon makes decisions around ad policy in favor of long-term benefits rather than short-term profitability.
- False
- True
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Which of the following are benefits of Amazon’s automatic optimization? (Select 2)
Select All Correct Responses
- Customization: adjust levers as needed
- Granularity: every impression is evaluated
- Speed: decisions made within nanoseconds
- Amazon does not offer automatic optimization
What is the value of Amazon’s pre-bid analysis? (Select 2) Select All Correct Responses
What is the value of Amazon’s pre-bid analysis? (Select 2) Select All Correct Responses
- It filters out robotic bid requests
- Amazon does not perform pre-bid analysis
- It reduces the risk of bidding on suspicious impressions
- It removes fraudulent elements after an impression is served
Who incurs the cost of invalid impressions resulting from domain spoofing?
Who incurs the cost of invalid impressions resulting from domain spoofing?
- The domain owner
- Amazon
- The advertiser
IMDb is an example of which type of supply source?
IMDb is an example of which type of supply source?
- Amazon O&O properties
- Third-party exchanges
- Amazon Publisher Services (APS)
- Private marketplaces (PMPs)
Which of the following audiences can be reached using the Amazon DSP? Select All Correct Responses
Which of the following audiences can be reached using the Amazon DSP? Select All Correct Responses
- Advertiser audiences from a DMP
- Amazon audiences
- Advertiser audiences from a pixel
- Advertiser hashed audiences