What is the maximum number of tracking events you can add to a tracking placement?
- Two: one impression and one click-tracker
- One: an impression or a click-tracker
- None
- Up to 15 impression and click-trackers
Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.
Fields from all three metric groups (conversion activity, conversion path, and winner event) can be combined in a P2C single report.
- False
- True
Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?
Samira is running a multi-ad campaign for a transport company and she needs each vehicle model’s ID passed from the creative to the clickthrough URL. How can she achieve this?
- Add special instructions to each placement
- Add a custom field on the ad level and use it as token
- Use API to pass additional data
- This is not possible
Users under the same SAS account cannot be restricted to specific advertisers.
Users under the same SAS account cannot be restricted to specific advertisers.
- True
- False
Users under the same AAS account cannot be restricted to specific advertisers.
- True
- False
You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
You’re working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
- Maximize conversions
- Maximize clicks
- Active view
- Custom bidding
Explanation:
When working on a Display & Video 360 campaign and aiming to optimize based on a single conversion type, the recommended
strategy is to use “Maximize conversions.” This bidding strategy leverages machine learning to automatically adjust bids for each
impression in real-time, with the goal of getting as many conversions as possible within the specified budget. By focusing on
maximizing conversions, the algorithm considers various factors, including historical performance data and contextual signals, to
bid more aggressively on impressions likely to result in the desired conversion. This approach enhances campaign efficiency and
helps advertisers achieve their specific conversion objectives by dynamically adjusting bidding for optimal results.
You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
You’re launching a campaign for a national bakery chain that’s opening next weekend. They’re willing to pay extra to advertise on the homepage of various local news stations, but they want the flexibility to back out if it rains on opening day. What Display & Video 360 deal type should they enter into with the publisher?
- Open Auction Deal or Private Auction Deal
- Programmatic Guaranteed Deal or Preferred Deal
- Private Auction Deal or Preferred Deal
- Open Auction Deal or Programmatic Guaranteed Deal
For the national bakery chain aiming to advertise on the homepage of various local news stations with the flexibility to back out in
case of rain on opening day, the recommended Display & Video 360 deal types are Private Auction deal or Preferred deal. A Private
Auction deal provides a level of exclusivity, allowing the bakery chain to negotiate directly with specific publishers and have priority
access to premium ad inventory. This exclusivity ensures that their ads are showcased prominently on the local news stations’
homepages. On the other hand, a Preferred deal provides some flexibility in terms of guaranteed access to inventory, giving the
bakery chain the option to secure ad placements on the homepage while maintaining the ability to adjust or back out based on
weather conditions. This flexibility aligns with the bakery’s specific needs for the campaign.