Uncategorized

As a salesperson using HubSpot, you are about to make a call to a prospect and want to follow a prepared outline during the conversation. Which HubSpot tool can you use to insert pre-defined text blocks with question prompts for your call outlines?

• Snippets
• Templates
• Documents
• Files

 

Explanation: As a salesperson using HubSpot, when preparing to make a call to a prospect and desiring to follow a prepared outline during the conversation, the most suitable tool to use for inserting pre-defined text blocks with question prompts for call outlines is Snippets. Snippets in HubSpot allow users to create and store reusable text blocks, such as call outlines or frequently asked questions, which can be easily inserted into emails, chats, or other communication channels with just a few keystrokes. This functionality streamlines the sales process by providing salespeople with ready-made templates or prompts, ensuring consistency and efficiency in their communication with prospects. By utilizing Snippets, salespeople can maintain a structured approach to their calls, stay focused on key points, and effectively guide conversations towards desired outcomes, ultimately enhancing productivity and improving sales performance.

您在上周推出了一个新的广告系列，想要了解您的广告到目前为止在移动设备上获得了多少次浏览。您会使用哪个 Display & Video 360 模块来收集该信息？

• “报告”模块
• “广告资源”模块
• “受众群体”模块
• “广告素材”模块

 

解释：“报告”模块 是正确的答案。在 Display & Video 360 中，报告模块是用于查看广告系列表现和收集数据的关键工具之一。通过报告模块，您可以访问各种类型的数据报告，包括广告系列的浏览次数、点击率、转化数据等。如果您想要了解您的广告在移动设备上的浏览次数，您可以使用报告模块中的过滤器和维度来查看特定广告系列在移动设备上的表现数据。因此，“报告”模块是收集此类信息的最佳选择。

If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.

 

• True

 

• False

 

Explanation: The correct answer is False. In Microsoft Advertising, if a campaign, ad group, or asset group does not have an ad schedule configured, the ad will not serve based on the last schedule that was set. Instead, the ad will serve continuously without any restrictions on when it can be displayed. Ad scheduling allows advertisers to specify the days and times when their ads should be eligible to appear, helping them reach their target audience at optimal times and maximize campaign effectiveness. However, if no ad schedule is defined, the ad will serve continuously, making it available to users throughout the entire duration of the campaign without being restricted by any specific schedule. Therefore, understanding the implications of ad scheduling is essential for advertisers to effectively manage their campaign delivery and ensure their ads are displayed to the right audience at the right time within the Microsoft Advertising Native & Display context.

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

 

• An investment of $30,000 to generate 1,500 conversions and a CPA of $20.
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
• An investment of $21,000 to generate 1,400 conversions and a CPA of $ok.

 

Explanation:

The selected answer, An investment of $40,000 to generate 2,000 conversions and a CPA of $20, is the most suitable plan to help Molly achieve her marketing goal of generating more sales while clearing her remaining stock. Given Molly’s willingness to increase her CPA and investment to drive more sales, the proposed plan aligns with her objectives by significantly increasing both investment and expected conversions. By investing $40,000, which is $14,500 more than her current investment, and generating 2,000 conversions, Molly can effectively increase sales volume and clear out her remaining stock. Additionally, while the CPA is increased to $20, it still remains within Molly’s acceptable range, indicating that she is willing to accept a slightly higher cost per acquisition in exchange for generating more sales. This plan ensures that Molly maximizes her investment by focusing on driving conversions and increasing sales volume, which is crucial for clearing out existing inventory and making room for new products. The other options either do not significantly increase investment and conversions to meet Molly’s goals or propose investments that may not align with her willingness to increase CPA and investment. Therefore, selecting the plan outlined in the selected answer provides Molly with the best opportunity to achieve her marketing objective of generating more sales and clearing her remaining stock effectively within the allocated budget.

 

After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?

• Because the bids were too high to show any performance.
• Because bid strategy performance isn’t reported in custom columns.
• Because the bids were too low to show any performance.
• Because bid strategy performance isn’t one of your business goals.

 

Explanation: If you encounter an error when trying to review bid strategy performance in custom columns after setting them up in Search Ads 360 for the previous month, the reason for the error is that “bid strategy performance isn’t reported in custom columns.” Custom columns are designed to display specific metrics related to campaigns, ad groups, or keywords, but bid strategy performance metrics are not directly available in this context. To assess the effectiveness of bid strategies, it is recommended to use the Bid Strategy report or navigate to the Bid Strategies section in Search Ads 360. Unlike bid amounts, which are available for review in custom columns, bid strategy performance metrics require dedicated reports or sections within the platform specifically designed to analyze and report on bid strategy effectiveness.

 

Which of the following is a Google Ad best practice?

• Include as many keywords in the headlines as possible.
• Avoid generic sales language, such as “call us today.”
• Avoid adding more than one ad extension.
• Always use the website homepage as the landing page.

 

Explanation: A Google Ads best practice is to avoid generic sales language, such as “call us today.” Google emphasizes the importance of creating ad copy that provides valuable and specific information to users. Generic sales language can be seen as unoriginal and may not resonate well with potential customers. Ads that offer unique selling propositions, clear benefits, and relevant information tend to perform better. Advertisers are encouraged to focus on conveying the uniqueness of their products or services, addressing user needs, and using compelling language that stands out. By avoiding generic phrases and emphasizing value, advertisers can improve ad relevance and increase the likelihood of attracting clicks from their target audience.