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웹사이트와 앱의 사용자 여정을 분석하고 신규 사용자가 이 두 플랫폼에 어떻게 도달하는지 확인하려면 다음 중 어떤 기법을 사용해야 이와 관련된 통계 정보를 얻을 수 있나요?

As a salesperson using HubSpot, you are about to make a call to a prospect and want to follow a prepared outline during the conversation. Which HubSpot tool can you use to insert pre-defined text blocks with question prompts for your call outlines?

• Snippets
• Templates
• Documents
• Files

Explanation: As a salesperson using HubSpot, when preparing to make a call to a prospect and desiring to follow a prepared outline during the conversation, the most suitable tool to use for inserting pre-defined text blocks with question prompts for call outlines is Snippets. Snippets in HubSpot allow users to create and store reusable text blocks, such as call outlines or frequently asked questions, which can be easily inserted into emails, chats, or other communication channels with just a few keystrokes. This functionality streamlines the sales process by providing salespeople with ready-made templates or prompts, ensuring consistency and efficiency in their communication with prospects. By utilizing Snippets, salespeople can maintain a structured approach to their calls, stay focused on key points, and effectively guide conversations towards desired outcomes, ultimately enhancing productivity and improving sales performance.

您在上周推出了一个新的广告系列，想要了解您的广告到目前为止在移动设备上获得了多少次浏览。您会使用哪个 Display & Video 360 模块来收集该信息？

• “报告”模块
• “广告资源”模块
• “受众群体”模块
• “广告素材”模块

解释：“报告”模块 是正确的答案。在 Display & Video 360 中，报告模块是用于查看广告系列表现和收集数据的关键工具之一。通过报告模块，您可以访问各种类型的数据报告，包括广告系列的浏览次数、点击率、转化数据等。如果您想要了解您的广告在移动设备上的浏览次数，您可以使用报告模块中的过滤器和维度来查看特定广告系列在移动设备上的表现数据。因此，“报告”模块是收集此类信息的最佳选择。

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $30,000 to generate 1,500 conversions and a CPA of $20.
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
• An investment of $21,000 to generate 1,400 conversions and a CPA of $ok.

Explanation:

The selected answer, An investment of $40,000 to generate 2,000 conversions and a CPA of $20, is the most suitable plan to help Molly achieve her marketing goal of generating more sales while clearing her remaining stock. Given Molly’s willingness to increase her CPA and investment to drive more sales, the proposed plan aligns with her objectives by significantly increasing both investment and expected conversions. By investing $40,000, which is $14,500 more than her current investment, and generating 2,000 conversions, Molly can effectively increase sales volume and clear out her remaining stock. Additionally, while the CPA is increased to $20, it still remains within Molly’s acceptable range, indicating that she is willing to accept a slightly higher cost per acquisition in exchange for generating more sales. This plan ensures that Molly maximizes her investment by focusing on driving conversions and increasing sales volume, which is crucial for clearing out existing inventory and making room for new products. The other options either do not significantly increase investment and conversions to meet Molly’s goals or propose investments that may not align with her willingness to increase CPA and investment. Therefore, selecting the plan outlined in the selected answer provides Molly with the best opportunity to achieve her marketing objective of generating more sales and clearing her remaining stock effectively within the allocated budget.

Which of the following is a Google Ad best practice?

• Include as many keywords in the headlines as possible.
• Avoid generic sales language, such as “call us today.”
• Avoid adding more than one ad extension.
• Always use the website homepage as the landing page.

Explanation: A Google Ads best practice is to avoid generic sales language, such as “call us today.” Google emphasizes the importance of creating ad copy that provides valuable and specific information to users. Generic sales language can be seen as unoriginal and may not resonate well with potential customers. Ads that offer unique selling propositions, clear benefits, and relevant information tend to perform better. Advertisers are encouraged to focus on conveying the uniqueness of their products or services, addressing user needs, and using compelling language that stands out. By avoiding generic phrases and emphasizing value, advertisers can improve ad relevance and increase the likelihood of attracting clicks from their target audience.

What do you primarily learn when setting up conversions for a Google Ad?

• You learn which bidding strategy ensures that your campaign will meet your specific goal
• You learn if potential customers are becoming paying customers by tracking their actions
• You learn how narrow or broad your audience targeting should be
• You learn what your daily budget should be and how much you should spend each day

Explanation: When setting up conversions for a Google Ad, the primary learning is centered around whether potential customers are transitioning into paying customers by tracking their actions. Conversion tracking allows advertisers to monitor and analyze user interactions with their ad, providing insights into the effectiveness of the campaign in generating desired outcomes. By understanding the actions users take after clicking on the ad, such as completing a purchase or filling out a form, advertisers gain valuable data to assess the conversion rate and overall campaign success. This information guides strategic decisions, enabling advertisers to optimize their campaigns based on real customer behavior and refine their approach to maximize the likelihood of conversions.