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The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)

Select All Correct Responses

• Design
• Sound effects
• Usability
• Speed
• Customer support

Explanation:

The success of an app doesn’t just hinge on its features; the overall user experience is paramount. An app’s visibility in the Play Store can be significantly influenced by its inherent quality. Research shows that the majority of five-star reviews on the Play Store specifically commend an app’s speed, design, and usability. These aspects not only contribute to a superior user experience but also drive positive reviews and higher rankings.

What first step should you take to change the end date for multiple line items while using structured data files (SDFs) to make bulk edits in Display & Video 360?

• Upload the updated structured data file to Display & Video 360.
• Make changes in your Display & Video 360 account.
• Make changes to the structured data file directly in Display & Video 360.
• From Display & Video 360, download a structured data file.

or

• You should upload the updated file to Display & Video 360.
• You should download an SDF from Display & Video 360.
• You should make changes to the downloaded SDF within Display & Video 360.
• You should make changes within the Display & Video 360 account.

Explanation:

Download an SDF from Display & Video 360. When wanting to change the end date for multiple line items in a Display & Video
360 campaign using structured data files (SDFs), the first step is to download an SDF from Display & Video 360. The structured
data file serves as a spreadsheet template containing information about line items, insertion orders, and other campaign details.
After downloading the SDF, you can make the necessary edits to the end dates in the spreadsheet. Once the edits are complete,
you can upload the updated SDF back into Display & Video 360 to apply the changes across the multiple line items efficiently. This
process allows for bulk editing and ensures a streamlined way to make campaign adjustments.

After downloading the SDF, you can proceed to modify your line items within the file. It’s important to save the edited SDF as a CSV file. When making changes, especially if using Excel, it’s crucial to avoid altering any timestamps within the SDF to prevent import issues in Display & Video 360, ensuring a smooth update process.

Read more here: https://support.google.com/displayvideo/answer/6301070

웹사이트와 앱의 사용자 여정을 분석하고 신규 사용자가 이 두 플랫폼에 어떻게 도달하는지 확인하려면 다음 중 어떤 기법을 사용해야 이와 관련된 통계 정보를 얻을 수 있나요?

您在上周推出了一个新的广告系列，想要了解您的广告到目前为止在移动设备上获得了多少次浏览。您会使用哪个 Display & Video 360 模块来收集该信息？

• “报告”模块
• “广告资源”模块
• “受众群体”模块
• “广告素材”模块

解释：“报告”模块 是正确的答案。在 Display & Video 360 中，报告模块是用于查看广告系列表现和收集数据的关键工具之一。通过报告模块，您可以访问各种类型的数据报告，包括广告系列的浏览次数、点击率、转化数据等。如果您想要了解您的广告在移动设备上的浏览次数，您可以使用报告模块中的过滤器和维度来查看特定广告系列在移动设备上的表现数据。因此，“报告”模块是收集此类信息的最佳选择。

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

• An investment of $30,000 to generate 1,500 conversions and a CPA of $20.
• An investment of $28,000 to generate 1,400 conversions and a CPA of $20.
• An investment of $40,000 to generate 2,000 conversions and a CPA of $20.
• An investment of $21,000 to generate 1,400 conversions and a CPA of $ok.

Explanation:

The selected answer, An investment of $40,000 to generate 2,000 conversions and a CPA of $20, is the most suitable plan to help Molly achieve her marketing goal of generating more sales while clearing her remaining stock. Given Molly’s willingness to increase her CPA and investment to drive more sales, the proposed plan aligns with her objectives by significantly increasing both investment and expected conversions. By investing $40,000, which is $14,500 more than her current investment, and generating 2,000 conversions, Molly can effectively increase sales volume and clear out her remaining stock. Additionally, while the CPA is increased to $20, it still remains within Molly’s acceptable range, indicating that she is willing to accept a slightly higher cost per acquisition in exchange for generating more sales. This plan ensures that Molly maximizes her investment by focusing on driving conversions and increasing sales volume, which is crucial for clearing out existing inventory and making room for new products. The other options either do not significantly increase investment and conversions to meet Molly’s goals or propose investments that may not align with her willingness to increase CPA and investment. Therefore, selecting the plan outlined in the selected answer provides Molly with the best opportunity to achieve her marketing objective of generating more sales and clearing her remaining stock effectively within the allocated budget.

Which of the following is a Google Ad best practice?

• Include as many keywords in the headlines as possible.
• Avoid generic sales language, such as “call us today.”
• Avoid adding more than one ad extension.
• Always use the website homepage as the landing page.

Explanation: A Google Ads best practice is to avoid generic sales language, such as “call us today.” Google emphasizes the importance of creating ad copy that provides valuable and specific information to users. Generic sales language can be seen as unoriginal and may not resonate well with potential customers. Ads that offer unique selling propositions, clear benefits, and relevant information tend to perform better. Advertisers are encouraged to focus on conveying the uniqueness of their products or services, addressing user needs, and using compelling language that stands out. By avoiding generic phrases and emphasizing value, advertisers can improve ad relevance and increase the likelihood of attracting clicks from their target audience.