If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.
- True
- False
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By vmartinez
If your campaign, ad group, or asset group does not have an ad schedule, the ad will serve based on the last schedule you set.
By vmartinez
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
Explanation:
The selected answer, An investment of $40,000 to generate 2,000 conversions and a CPA of $20, is the most suitable plan to help Molly achieve her marketing goal of generating more sales while clearing her remaining stock. Given Molly’s willingness to increase her CPA and investment to drive more sales, the proposed plan aligns with her objectives by significantly increasing both investment and expected conversions. By investing $40,000, which is $14,500 more than her current investment, and generating 2,000 conversions, Molly can effectively increase sales volume and clear out her remaining stock. Additionally, while the CPA is increased to $20, it still remains within Molly’s acceptable range, indicating that she is willing to accept a slightly higher cost per acquisition in exchange for generating more sales. This plan ensures that Molly maximizes her investment by focusing on driving conversions and increasing sales volume, which is crucial for clearing out existing inventory and making room for new products. The other options either do not significantly increase investment and conversions to meet Molly’s goals or propose investments that may not align with her willingness to increase CPA and investment. Therefore, selecting the plan outlined in the selected answer provides Molly with the best opportunity to achieve her marketing objective of generating more sales and clearing her remaining stock effectively within the allocated budget.
By vmartinez
After setting up custom columns in Search Ads 360 to review performance for your campaign’s previous month, you get an error when considering the specific bid strategy performance. Why might that be?
Explanation: If you encounter an error when trying to review bid strategy performance in custom columns after setting them up in Search Ads 360 for the previous month, the reason for the error is that “bid strategy performance isn’t reported in custom columns.” Custom columns are designed to display specific metrics related to campaigns, ad groups, or keywords, but bid strategy performance metrics are not directly available in this context. To assess the effectiveness of bid strategies, it is recommended to use the Bid Strategy report or navigate to the Bid Strategies section in Search Ads 360. Unlike bid amounts, which are available for review in custom columns, bid strategy performance metrics require dedicated reports or sections within the platform specifically designed to analyze and report on bid strategy effectiveness.
By vmartinez
Which of the following is a Google Ad best practice?
Explanation: A Google Ads best practice is to avoid generic sales language, such as “call us today.” Google emphasizes the importance of creating ad copy that provides valuable and specific information to users. Generic sales language can be seen as unoriginal and may not resonate well with potential customers. Ads that offer unique selling propositions, clear benefits, and relevant information tend to perform better. Advertisers are encouraged to focus on conveying the uniqueness of their products or services, addressing user needs, and using compelling language that stands out. By avoiding generic phrases and emphasizing value, advertisers can improve ad relevance and increase the likelihood of attracting clicks from their target audience.
By vmartinez
What do you primarily learn when setting up conversions for a Google Ad?
Explanation: When setting up conversions for a Google Ad, the primary learning is centered around whether potential customers are transitioning into paying customers by tracking their actions. Conversion tracking allows advertisers to monitor and analyze user interactions with their ad, providing insights into the effectiveness of the campaign in generating desired outcomes. By understanding the actions users take after clicking on the ad, such as completing a purchase or filling out a form, advertisers gain valuable data to assess the conversion rate and overall campaign success. This information guides strategic decisions, enabling advertisers to optimize their campaigns based on real customer behavior and refine their approach to maximize the likelihood of conversions.
By vmartinez
Consider the following scenario: A digital marketer is running a social media campaign for a company that sells dog treats. Customers are posting pictures of their dogs devouring these treats on social media. This user-generated content is an example of which type of media?
Explanation:
The user-generated content of customers posting pictures of their dogs enjoying the company’s dog treats on social media is an example of “Earned” media. Earned media refers to organic publicity or content that is voluntarily created and shared by customers or the general audience. In this scenario, the positive experiences and testimonials shared by customers contribute to the brand’s visibility and credibility. The authenticity of these user-generated posts enhances the overall reputation of the company, creating a valuable form of earned media. This organic content not only serves as a testament to the quality of the product but also engages other potential customers, leveraging the power of word-of-mouth marketing within the social media sphere.