SEMrush Role of Content Course with Eric Enge Exam Answers

What are the most important insights that the case studies we showed teach us? Choose the two best answers.

• Publishing content with depth and breadth is a great strategy.
• Publishing high volumes of content always drives great results.
• Satisfying user needs with your content is a critical factor in ranking.
• REI is a very strong brand.

True or False: Building valuable backlinks, creating high volumes of content, and making it informational can boost your SEO.

• False

• True

Why is EAT important?

• Because it is a measure of user satisfaction
• Because how users feel about the quality of your content is important
• Because it’s a core part of the Google algorithm
• Because it’s discussed in the Search Quality Rater’s Guide

How can improving your EAT help your business? Choose the three best answers.

• Get more links to your content
• Get more leads as Google uses it as a ranking factor
• Improve your conversion rates
• Get more shares of your content

What are some of the benefits of informational content? Pick the three best answers.

• It can increase your visibility
• It can enhance your brand
• It can build your reputation
• It can increase the number of pages on your site that are a ranking factor

How do we balance comprehensive content with the desire for easy to navigate websites?

• Decide on one or the other, you can’t have both
• Prioritize depth of content first, it’s more important
• Invest in CX and UX and content depth and breadth so you can give users both
• Prioritize UX and CX first, it’s more important