Your client creates hand-painted desk calendars. They’re wondering what the optimal window of time might be to review the performance of their Search Ads 360 campaign. How do you respond?
- You tell them it would be four conversion cycles.
- You tell them it would be five to six conversion cycles.
- You tell them it would be one conversion cycle.
- You tell them it would be two to three conversion cycles.
Explanation:
In assessing a Search Ads 360 campaign, it’s crucial to follow these best practices:
- Bid Strategy Portfolio Level Analysis: Always perform evaluations at this level for a comprehensive understanding.
- Consider Conversion Delay: Take into account the potential delay between ad interactions and actual conversions.
- Evaluation Period: The ideal timeframe for an effective performance review is over two to three conversion delay cycles.
Following this approach ensures that your client gets an accurate picture of their campaign’s performance, allowing for adjustments and optimizations that are in sync with their conversion dynamics.
Chapter 10: Measure Bid Performance in Search Ads 360