How many bid strategies can each Search Ads 360 campaign have?
- 5
- 10
- 3
- 1
Explanation:
In Search Ads 360, campaigns are structured to be managed by a single bid strategy. This ensures a streamlined and focused approach to bidding, as the system does not allow the application of multiple bid strategies to a single campaign.
Chapter 3: Meet Your Goals with Bid Strategies
Each Search Ads 360 campaign is designed to have 1 bid strategy. The bid strategy is a crucial element in campaign management, determining how bids are set and adjusted based on specified goals and criteria. Having a single bid strategy per campaign ensures a clear and focused approach to bidding, aligning with the specific objectives of that particular campaign. This structure allows advertisers to tailor bidding strategies according to the unique characteristics and goals of each campaign within the Search Ads 360 platform. Unlike options suggesting multiple bid strategies per campaign, the correct answer emphasizes the simplicity and precision of assigning one bid strategy to each campaign for effective and targeted bid management.