Edward clicked on a Reddit ad while browsing r/NoLawns and made a purchase. Which of the following conversion types would this be an example of?
- View conversion
- Click conversion
Reddit Ads Boost Certification Exam Answers
Reddit Ads Boost Certification Exam Answers
- The exam contains 45 randomized questions.
- Passing score on this exam is 80%+.
- The exam time limit is 60 minutes.
Exam: https://adsformula.redditforbusiness.com/student/activity/1904206-reddit-ads-boost-certification
Questions:
- What does Reddit recommend as best practice(s) for collecting, streamlining, and analyzing performance data? Select all that apply.
- True or False: It is recommended to wait at least 90 days after launch to optimize a campaign.
- Which of the following is an example of a seasonal moment on Reddit? (Select all that apply)
- True or False: You should always include the word '[MEGATHREAD]' in your Free-form ad post title.
- Kyle would like to understand how many redditors CLICKED one of his Reddit ads and made a purchase on his website. What type of conversion should he view in Ads Manager?
- People gain _____ on Reddit when they contribute to the community by posting and commenting.
- With engagement audiences, advertisers can retarget based on redditor interactions with their ads. Which of the following is an example of an engagement audience?
- As a best practice, it is recommended to check spending, delivery, and performance throughout the week. Why this this a best practice?
- ______ refers to an ad creative/copy becoming less effective with an audience over time due to repetition or overexposure.
- Carla is building her first campaign on Reddit and isn't sure which bids to start with. What should she do?
- Jake noticed his Reddit campaign has low impressions and is underspending. What should he consider changing to improve his spending and delivery? Select all that apply.
- Which of the following Ads Manager menus contains a list of changes in your ad account for troubleshooing and compliances purposes?
- Carlos would like to research how redditors feel about his running shoe brand. Which of the following are ways for brands to perform research on Reddit? (Select all that apply)
- Which of the following is NOT asked for when creating a new Reddit account?
- Drag-and-drop to match each AMA type with the corresponding description.
- Marcy follows a few sports subreddits, including r/NBA and r/chelseafc. While browsing Reddit, she viewed an ad for sneakers from SnooCo and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?
- Which of the following is NOT a good way to add value to a Reddit community? Select the best answer.
- Targeting refers to selecting who you want to see your ads on Reddit. Which of the following is NOT a targeting option on Reddit?
- Which of the following best defines campaign optimization? Select the best answer.
- Crystal is planning a CONVERSION-FOCUSED Reddit campaign for her mobile phone brand. Which of the following primary KPIs would be relevant for a conversion campaign?
- Stephen's campaign has been live for three weeks. He's noticing the CTR on his Promoted Videos is in decline. What could he do to optimize performance on low-performing ads? Select the best answer.
- When creating an ad group, you can select a bid strategy. Which of the following are supported bid strategies? (Select all that apply)
- What is the minimum time brands should commit to running an AMA?
- Earlier, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'?
- After installing the Reddit Pixel, advertisers can create Pixel retargeting audiences based on standard and custom events. Which of the following are examples of Reddit Pixel standard events? Select all that apply.
- In the Optimize Campaign Performance lesson, we explored how pacing refers to how well you are meeting your daily spending goal. Which of the following is NOT a recommended column for viewing PACING in Ads Manager?
- Which of the following are recommended metrics for measuring AMA success? (Select all that apply)
- Categories of Reddit community include broad interest, niche interest, and local interest. r/London would fit into which category? Select the best answer.
- Tanya launched her campaign yesterday and feels her performance isn't meeting her expectations. What should she do?
- Which of the following are examples of Ads Manager Dashboard Breakdowns? (Select all that apply)
- Miguel is a university recruiter, and he's preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
- Kelly wants to gauge which interests drive the best performance for her prospecting ad group. Which of the following Dashboard tools would you recommend she use?
- Drag-and-drop to match each lift study type with the corresponding description.
- Edward clicked on a Reddit ad while browsing r/NoLawns and made a purchase. Which of the following conversion types would this be an example of?
- Which of the following details is NOT needed in your AMA proof photo?
- Edwin would like to exclude redditors who recently purchased from her website from seeing her ads. This is an example of which of the following exclusion types?
- Drag-and-drop to match each campaign type with the corresponding description.
- One thing that makes AMAs so unique is they're an informal, authentic exchange of information between the host and the Reddit community. Which of the following is NOT something you should do when responding? Select the best answer.
- Adam set high bids and is spending his daily budget. However, he's noticing his performance is steadily decreasing after several weeks. What should he do?
- Jamie just installed the Reddit Pixel in preparation for her first campaign launch. For each standard event, which of the following metrics are tracked? Select all that apply.
- Drag-and-drop to match each budget type with the corresponding description.
- In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are best practices? (Select all that apply)
- Drag-and-drop to match each funnel stage with the corresponding description.
- Jameson wants to ensure his ads don't appear in certain political communities. Omitting your ads from appearing in certain communities exemplifies which type of exclusion?
- Kelsey would like to exclude redditors from Florida from seeing her ads. Excluding ads from appearing in a certain region is an example of which of the following exclusion types?
- Which of the following is NOT required when creating a Reddit account?
- Which of the following is NOT an example of a Reddit Pixel metric?
- On Reddit, the term AMA stands for which of the following?
- Selecting a campaign objective is one of the first steps in building a new campaign. Which of the following are objectives on Reddit? Select all that apply.
- Jenny is creating a Free-form ad to drive consideration around her company's auto insurance services. Which of the following are the benefits of Free-form ads? (Select all that apply)
- Which of the following is NOT a standard lever you can pull to optimize a campaign mid-flight? Select the best answer.
- Kelly is an account strategist running paid media, driving awareness of an upcoming movie release. Her objective is to get her trailer seen by as many people as possible. Which of the following camapign objectives would you recommend Kelly use?
Drag-and-drop to match each lift study type with the corresponding description.
Drag-and-drop to match each lift study type with the corresponding description.
| Brand lift | Helps advertisers measure impact on consumer knowledge about your product/services. |
| Conversion lift | Helps advertisers quantify causation—how much incremental conversion activity did Reddit advertising drive. |
Kelly wants to gauge which interests drive the best performance for her prospecting ad group. Which of the following Dashboard tools would you recommend she use?
Kelly wants to gauge which interests drive the best performance for her prospecting ad group. Which of the following Dashboard tools would you recommend she use?
- Product catalogs
- Breakdowns
- Account history
- Bulk import
Miguel is a university recruiter, and he’s preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
Miguel is a university recruiter, and he’s preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
- Record a 10 minute audition video
- Write up a headline and intro statement
- Create a Reddit account
- Get proof that it’s him
Which of the following are examples of Ads Manager Dashboard Breakdowns? (Select all that apply)
Which of the following are examples of Ads Manager Dashboard Breakdowns? (Select all that apply)
- Country
- Ethnicity
- Community
- Date
Tanya launched her campaign yesterday and feels her performance isn’t meeting her expectations. What should she do?
Tanya launched her campaign yesterday and feels her performance isn’t meeting her expectations. What should she do?
- Pause all campaigns
- Delete one ad per day until performance improves
- Ensure ad groups have run for long enough to gather data (ideally 7–10 days)
- Switch to a reserved buy