Reddit Ads Boost Certification Exam Answers

Reddit Ads Boost Certification Exam Answers

• The exam contains 45 randomized questions.
• Passing score on this exam is 80%+.
• The exam time limit is 60 minutes.

Exam: https://adsformula.redditforbusiness.com/student/activity/1904206-reddit-ads-boost-certification

 

 

Questions:

 

What data does the Reddit Pixel provide advertisers access to? Select all that apply.

• The number of followers a brand has on different social media platforms
• Types of actions redditors take after viewing or clicking an ad
• Lower-funnel actions their campaigns drive
• How many people viewed a brand’s video

 

Marcy follows a few sports subreddits, including r/NBA(opens in a new tab) and r/chelseafc(opens in a new tab). While browsing Reddit, she viewed an ad for sneakers from SnooCo, and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?

• View conversion
• Click conversion

 

Crystal is planning a conversion-focused Reddit campaign for her mobile phone brand. Which of the following primary KPIs would be relevant for a conversion campaign?

• Return on ad spend (ROAS)
• Cost per click (CPC)
• Total impressions
• Brand awareness lift

 

After installing the Reddit Pixel, advertisers can create Pixel retargeting audiences based upon standard and custom events. Which of the following are examples of Reddit Pixel standard events? Select all that apply.

• Purchase
• Upvote
• Page View
• Add to Cart

 

What insights are brands seeking from a Brand Lift study on Reddit?

• To ask people questions about awareness, recall, and intent
• All of these choices
• To compare a test group and a control group
• To understand the incremental value of Reddit campaigns

 

What is the primary objective of measuring ad performance on Reddit?

• All of these choices
• Verifying ad delivery
• Measuring campaign impact
• Determining effective audiences and creatives

 

What are the eligibility requirements for Reddit Pro?

• Having a Safe For Work (SFW) Reddit account with a verified email
• Having a personal connection with the moderation team
• Spending a minimum amount on Reddit Ads
• Having a large social media following

 

What key measurement insights do Conversion Lift studies offer? Select All Correct Responses

• To understand the incremental value that advertising on Reddit is providing
• To quantify how much additional activity Reddit advertising drives
• To measure video views and app installs
• To understand ad recall and brand awareness

 

What metrics can you use to evaluate the success of an AMA?

• Sales conversions
• Website traffic
• Number of upvotes and comment rates
• Lead generation

 

Within Ads Manager, where can advertisers diagnose issues related to their Reddit Pixel implementation?

• Events Manager
• Ad Inspiration Library
• Business Manager
• Product Catalogs

 

If the primary goal is to maximize volume within a set budget, which bidding strategy should be considered?

• Manual bidding
• Target CPA
• Cost cap
• Lowest cost

 

In the context of measurement, what does the acronym ‘KPI’ represent? (Select all that apply). Select All Correct Responses

• Strategic targets you prioritize above all others
• Metrics that help tell a straightforward story about performance
• The incremental lift your brand receives from Reddit takeovers
• A ranking of metrics from the least to most important

 

What desired attributes do Reddit users seek from brands?

• Intentional interaction
• Acting in a self-serving way
• Disregarding the norms and rules of their communities
• Posting a certain number of updates daily to remain relevant

 

What aspect ratio is recommended for ads containing images and videos on Reddit?

• 9:16
• 4:5
• 16:9
• 3:4

 

Which of the following metrics are considered lower funnel KPIs? (Select all that apply). Select All Correct Responses

• Sales
• App installs
• Return on Ad Spend (ROAS)
• Video views

 

Where on Reddit are Profile AMAs hosted?

• On a Reddit profile moderated by the brand
• In a specific subreddit
• On an external website
• In Reddit Ads Manager

 

What initial step should brands take to prepare before posting in a Reddit community?

• Post as much content as possible to increase visibility
• Start with promotional posts to drive sales
• Reach out to the moderators to introduce themselves and ask for permission
• Ignore the community rules

 

Which two automated bidding options are available on Reddit?

• Fixed and variable
• Lowest cost and cost cap
• High bid and low bid
• Manual and automatic

 

How much time should a brand allocate to answering questions during an AMA?

• 15 minutes
• Until every single question is answered
• 30 minutes
• At least one hour

 

What is the primary purpose of providing evidence or ‘proof’ in an AMA?

• To attract more participants
• To bypass Reddit’s community guidelines
• To promote the brand’s products
• To verify the identity of the AMA host

 

Which of the following targeting tactics are generally recommended for lower-funnel, performance campaigns on Reddit? (Select all that apply)Select All Correct Responses

• Lookalikes
• Interest targeting
• Custom audiences
• Keywords

 

Which categories of signals are used for Reddit advertising measurement? (Select all that apply). Select All Correct Responses

• Conversion signals
• Community signals
• Attribution signals
• Voting signals

 

What initial preparation is recommended for brands before contributing to a Reddit community?

• Starting arguments to generate buzz
• Posting promotional content
• Joining the community and upvoting content
• Ignoring community rules

 

Which of the following best describes Reddit Pro?

• A platform for influencer marketing
• A premium Reddit subscription for individual users
• A tool that provides insights into what redditors are saying about a brand
• A tool for managing paid advertising campaigns

 

What ad formats are generally recommended for lower-funnel campaigns on Reddit?

• Image, Video, and Carousel ads
• AMAs
• Polls
• Text ads only

 

What content strategy should brands adopt for effective engagement on Reddit?

• Promotional material
• Generic marketing messages
• Sensational and controversial content
• Authentic, valuable, and conversational content

 

What distinctive features make Reddit unique among social media platforms?

• Emphasis on personal identity
• Focus on communities based on interests
• Focus on individual profiles
• Algorithm-driven content ranking

 

Which of the following metrics are available on the Reddit Pro dashboard?

• Customer demographics
• Engagement stats on organic content
• Competitor conversion rates
• Sales conversions and ROI

 

Under what circumstances would a brand consider extending their measurement attribution window?

• When users spend LESS time in the consideration phase
• When users spend MORE time in the consideration phase
• Only for click-based conversions
• Only for high-value items

 

Which of the following metrics are considered upper funnel KPIs? (Select all that apply). Select All Correct Responses

• Ad recall
• Leads
• Video views
• Sales

 

What’s the recommended minimum number of users in a seed audience for lookalike audience creation?

• 100
• 500
• 1,000,000
• 1,000

 

How can CAPI and the Reddit Pixel together help improve tracking capabilities for advertisers? (Select all that apply). Select All Correct Responses

• Provides better insight into video view duration
• Strengthens the attribution picture
• Guarantees better performance
• Expands conversion coverage

 

Which of the following strategies can a brand use to increase product consideration on Reddit? (Select all that apply). Select All Correct Responses

• Shouting brand slogans in random Reddit threads.
• Sponsored AMA
• Promoted Post
• Category Takeover

 

How many lower funnel conversion events per month are recommended for effective learning phase optimization?

• 20 conversions per month
• 1,000 conversions per month
• 100 conversions per month
• 5 conversions per month

 

What strategies can brands employ when responding to negative feedback or downvoted comments on Reddit?

• Blame the users for not understanding the brand
• Respond with a self-effacing, honest reply
• Ignore the feedback and continue promoting the brand
• Delete the comments immediately

 

For a Reddit performance campaign, what is the recommended minimum daily budget as a multiple of the target CPA?

• Half
• Three times
• Ten times
• Five times

 

Which of the following locations serve as ad placements on Reddit? (Select all that apply). Select All Correct Responses

• Home Feed
• Influencer posts
• External websites
• Conversations

 

In preparation for potential signal loss, what three actions are generally recommended? (Select three). Select All Correct Responses

• Implement advanced matching
• Double advertising budgets
• Track as many down-funnel events as possible
• Integrate the Conversions API (CAPI)

 

What best practices are generally recommended for conversion-focused advertisers to measure performance?

• None of these choices
• To use CAPI + Reddit Pixel in tandem
• To use the Reddit Pixel
• To use CAPI

 

To increase awareness of a new skin cleanser on Reddit, which campaign objective might a beauty brand prioritize?

• Brand Awareness and Reach
• App Installs
• Conversions
• Traffic

 

What criteria should a brand use when choosing an AMA host?

• Someone with a perspective or story that will inspire great questions
• Someone with no prior Reddit experience
• Someone who is willing to strictly promote the brand’s products
• Someone with the most social media followers

 

True or False: Attribution signals constitute user data that establishes a connection between conversion events and Reddit ad impressions or clicks.

• True
• False

 

What advantages does Advanced Matching provide for Reddit advertisers?

• It provides more detailed demographic data
• It simplifies ad creation
• It automates budget allocation
• It helps improve conversion measurement by linking actions to real people across devices

 

Which of the following best describes an ‘AMA?’

• A type of paid advertisement
• An informal, text-based question-and-answer session
• A moderator-run event in real life
• A formal presentation by a brand representative

 

What is the primary objective of an AMA session?

• To create a one-way communication channel
• To drive immediate sales
• To raise awareness and drive consideration
• To generate viral content

 

True or False: IP addresses, email addresses, and website cookies are examples of attribution signals utilized by CAPI to establish a link between conversions and Reddit ad activity.

• True
• False

 

Where do Community AMAs take place on Reddit?

• On a dedicated AMA platform
• In a subreddit moderated by community mods
• On a brand’s website
• In Reddit Ads Manager

 

What are the two main types of ‘Ask Me Anything’ sessions on Reddit?

• Remote and Hybrid
• Profile and Community
• Standard and Premium
• Short-form and Long-form

 

What is a key recommendation for the number of ads to include per ad group to allow the Reddit system to optimize effectively?

• 20+
• 5-7
• 3-4
• 1-2

 

True or False: Are browser-based pixel tracking solutions becoming LESS reliable and effective due to privacy changes and data regulations?

• False
• True

 

Which tracking solution is best for a web conferencing company to attribute new customer sign-ups from Reddit Ads?

• Brand Lift Study
• Category Takeover
• Reddit Pixel
• Reddit Takeover

 

What are the key benefits of Reddit Pro for brands?

• To bypass community moderation
• Running paid ads
• To reach established communities of fans, customers, and potential customers
• To create viral content

 

How would you describe the function of ‘advanced matching’ in Reddit advertising?

• A capability that is helpful when users switch devices or platforms
• All of these choices
• A capability to help advertisers improve the reliability and persistence of their attribution signals
• Additional signals that are collected to strengthen the accuracy of Reddit’s attribution

 

What’s a general strategy for brands with small or testing budgets when allocating budgets across targeting segments?

• Spend equally across all segments
• Prioritize community and interest targeting
• Run of site targeting
• Prioritize high-performing targeting methods like retargeting, lookalikes, and keywords

 

Define the term ‘custom audience.’

• An audience with custom-made ads
• An audience that is new to your brand
• A method to re-engage with redditors who have already connected with your brand
• An audience that is not custom

 

What is the intended function of a clear call-to-action?

• Confuse users
• Be unrelated to the product
• Direct users towards the action you want them to take
• Offer no direction

 

What is the recommended best practice for designing video ads for Reddit’s mobile-first audience?

• Using a 4:5 aspect ratio
• Embedding long text descriptions
• Focusing on desktop resolution
• Using landscape mode

 

How would you describe the function of the Conversions API (CAPI) on Reddit?

• A secure server-to-server solution that allows advertisers to share web conversion data directly from their server to Reddit’s platform
• A method to improve campaign measurement by investing in signal quality
• All of these choices
• A more sustainable and future-proof measurement solution

 

1. What does Reddit recommend as best practice(s) for collecting, streamlining, and analyzing performance data? Select all that apply.
2. True or False: It is recommended to wait at least 90 days after launch to optimize a campaign.
3. Which of the following is an example of a seasonal moment on Reddit? (Select all that apply)
4. True or False: You should always include the word '[MEGATHREAD]' in your Free-form ad post title.
5. Kyle would like to understand how many redditors CLICKED one of his Reddit ads and made a purchase on his website. What type of conversion should he view in Ads Manager?
6. People gain _____ on Reddit when they contribute to the community by posting and commenting.
7. With engagement audiences, advertisers can retarget based on redditor interactions with their ads. Which of the following is an example of an engagement audience?
8. As a best practice, it is recommended to check spending, delivery, and performance throughout the week. Why this this a best practice?
9. ______ refers to an ad creative/copy becoming less effective with an audience over time due to repetition or overexposure.
10. Carla is building her first campaign on Reddit and isn't sure which bids to start with. What should she do?
11. Jake noticed his Reddit campaign has low impressions and is underspending. What should he consider changing to improve his spending and delivery? Select all that apply.
12. Which of the following Ads Manager menus contains a list of changes in your ad account for troubleshooing and compliances purposes?
13. Carlos would like to research how redditors feel about his running shoe brand. Which of the following are ways for brands to perform research on Reddit? (Select all that apply)
14. Which of the following is NOT asked for when creating a new Reddit account?
15. Drag-and-drop to match each AMA type with the corresponding description.
16. Marcy follows a few sports subreddits, including r/NBA and r/chelseafc. While browsing Reddit, she viewed an ad for sneakers from SnooCo and then ended up making a purchase on SnooCo’s website a few days later. What type of conversion would this be an example of?
17. Which of the following is NOT a good way to add value to a Reddit community? Select the best answer.
18. Targeting refers to selecting who you want to see your ads on Reddit. Which of the following is NOT a targeting option on Reddit?
19. Which of the following best defines campaign optimization? Select the best answer.
20. Crystal is planning a CONVERSION-FOCUSED Reddit campaign for her mobile phone brand. Which of the following primary KPIs would be relevant for a conversion campaign?
21. Stephen's campaign has been live for three weeks. He's noticing the CTR on his Promoted Videos is in decline. What could he do to optimize performance on low-performing ads? Select the best answer.
22. When creating an ad group, you can select a bid strategy. Which of the following are supported bid strategies? (Select all that apply)
23. What is the minimum time brands should commit to running an AMA?
24. Earlier, we explored the value of incorporating 'show and tell' into your creative strategy. Which of the following is an example of 'show and tell'?
25. After installing the Reddit Pixel, advertisers can create Pixel retargeting audiences based on standard and custom events. Which of the following are examples of Reddit Pixel standard events? Select all that apply.
26. In the Optimize Campaign Performance lesson, we explored how pacing refers to how well you are meeting your daily spending goal. Which of the following is NOT a recommended column for viewing PACING in Ads Manager?
27. Which of the following are recommended metrics for measuring AMA success? (Select all that apply)
28. Categories of Reddit community include broad interest, niche interest, and local interest. r/London would fit into which category? Select the best answer.
29. Tanya launched her campaign yesterday and feels her performance isn't meeting her expectations. What should she do?
30. Which of the following are examples of Ads Manager Dashboard Breakdowns? (Select all that apply)
31. Miguel is a university recruiter, and he's preparing to host an AMA to answer questions and share knowledge with redditors about what his job is like. Which of the following does Miguel need to prepare? Select all that apply.
32. Kelly wants to gauge which interests drive the best performance for her prospecting ad group. Which of the following Dashboard tools would you recommend she use?
33. Drag-and-drop to match each lift study type with the corresponding description.
34. Edward clicked on a Reddit ad while browsing r/NoLawns and made a purchase. Which of the following conversion types would this be an example of?
35. Which of the following details is NOT needed in your AMA proof photo?
36. Edwin would like to exclude redditors who recently purchased from her website from seeing her ads. This is an example of which of the following exclusion types?
37. Drag-and-drop to match each campaign type with the corresponding description.
38. One thing that makes AMAs so unique is they're an informal, authentic exchange of information between the host and the Reddit community. Which of the following is NOT something you should do when responding? Select the best answer.
39. Adam set high bids and is spending his daily budget. However, he's noticing his performance is steadily decreasing after several weeks. What should he do?
40. Jamie just installed the Reddit Pixel in preparation for her first campaign launch. For each standard event, which of the following metrics are tracked? Select all that apply.
41. Drag-and-drop to match each budget type with the corresponding description.
42. In this lesson, we learned how brands can embrace an authentic-to-Reddit tone. Which of the following are best practices? (Select all that apply)
43. Drag-and-drop to match each funnel stage with the corresponding description.
44. Jameson wants to ensure his ads don't appear in certain political communities. Omitting your ads from appearing in certain communities exemplifies which type of exclusion?
45. Kelsey would like to exclude redditors from Florida from seeing her ads. Excluding ads from appearing in a certain region is an example of which of the following exclusion types?
46. Which of the following is NOT required when creating a Reddit account?
47. Which of the following is NOT an example of a Reddit Pixel metric?
48. On Reddit, the term AMA stands for which of the following?
49. Selecting a campaign objective is one of the first steps in building a new campaign. Which of the following are objectives on Reddit? Select all that apply.
50. Jenny is creating a Free-form ad to drive consideration around her company's auto insurance services. Which of the following are the benefits of Free-form ads? (Select all that apply)
51. Which of the following is NOT a standard lever you can pull to optimize a campaign mid-flight? Select the best answer.
52. Kelly is an account strategist running paid media, driving awareness of an upcoming movie release. Her objective is to get her trailer seen by as many people as possible. Which of the following camapign objectives would you recommend Kelly use?