Questions

Which of the following Ads Manager menus contains a list of changes in your ad account for troubleshooing and compliances purposes?

 

• Audience Manager
• Bulk Import
• History
• Create Campaign

 

Jake noticed his Reddit campaign has low impressions and is underspending. What should he consider changing to improve his spending and delivery? Select all that apply.

 

• Pause the campaign
• Consider expanding targeting
• Double or triple budgets
• Consider increasing bids

 

Carla is building her first campaign on Reddit and isn’t sure which bids to start with. What should she do?

 

• Start with a bid of $0.01, and then increase it after a few days
• Always set the starting bid to be $1,000
• Start with a random number, like $42
• Check the recommended bid tooltip and estimation chart in the ad group builder

 

______ refers to an ad creative/copy becoming less effective with an audience over time due to repetition or overexposure.

 

• Creative fatigue
• Creative optimization
• Creative refresh
• Maximize clicks

 

As a best practice, it is recommended to check spending, delivery, and performance throughout the week. Why this this a best practice?

 

• It guarantees better performance
• It gets you access to better auction pricing
• It guarantees you’ll never overspend
• It helps you catch potential issues and opportunities earlier

 

With engagement audiences, advertisers can retarget based on redditor interactions with their ads. Which of the following is an example of an engagement audience?

 

• People who visited their website
• People who added a product to cart
• People who purchased in the last 60 days
• People who viewed your video ad on Reddit