Questions

 

Which type of audience solution uses Amazon browsing, streaming, and shopping signals?

 

• Advertiser audiences
• Third-party audiences
• Amazon audiences

 

 

How does Amazon Ads optimize campaigns based on the selected goal and KPI?

 

• It adjusts bids and placements to maximize the chosen KPI
• It only optimizes for reach, regardless of the chosen goal
• It requires manual optimization regardless of the selected goal and KPI

 

 

An advertiser is planning a multi-channel campaign on Amazon Ads and wants to optimize their budget allocation across different funnel stages and ad products. Which of the following best describes how Ads Planner can help achieve this goal?

 

• By prioritizing budget allocation to the highest-performing ad product from the previous campaign
• By automatically distributing the budget equally across all available ad products
• By recommending budget allocations based on audience reach, performance data, and selected KPIs

 

 

A luxury watch brand wants to remarket to customers who have viewed their products. Which audience solution should they use?

 

• Third-party audiences
• Campaign remarketing (based on ASIN)
• Demographic audiences

 

 

An advertiser wants to focus on customer loyalty for their Amazon Ads campaign. Which of the following are the best metrics to measure?

 

• repeat purchases, store visits
• detail page views, add to carts
• impressions, reach

 

 

How does Ads Planner accommodate advertisers with existing planning tools?

 

• By providing a separate mobile app version
• By allowing data export to Excel for manual analysis
• By offering modular APIs for integration with current systems