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Questions

Which of the following best describes Performance+ audiences?

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Which of the following best describes Performance+ audiences?

  • Audience segments based on demographics
  • Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals
  • Audience segments based on detail page views and keyword searches

 

Explanation:

The selected answer **Goal-based, predictive-audience segments created by matching conversions to Amazon first-party shopping and entertainment signals** is correct because Performance+ audiences are designed to optimize ad targeting by using Amazon’s vast first-party data, which includes shopping behavior, entertainment preferences, and other signals that indicate a potential for conversion. These audience segments are goal-based, meaning they are created with specific campaign objectives in mind, such as driving purchases, and are predictive in nature, relying on machine learning to identify the most likely customers who will convert. This approach leverages Amazon’s data to effectively match ads to users who are most likely to meet the desired outcome, providing a highly targeted and data-driven audience.

 

Which of the following best describes invalid traffic for Amazon DSP campaigns?

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Which of the following best describes invalid traffic for Amazon DSP campaigns?

  • Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines
  • The context within which the ad appears
  • The practice of filtering out egregious content that does not meet the content adjacency policy

 

Explanation:

The selected answer **Fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate as defined in the Media Rating Council’s (MRC) IVT guidelines** is correct because invalid traffic (IVT) refers to any traffic that is deemed to be fraudulent, involuntary, non-human, duplicate, or otherwise illegitimate. According to the Media Rating Council’s (MRC) IVT guidelines, invalid traffic includes activities such as bot-generated traffic, clicks from non-human sources, or duplicate impressions that do not result from legitimate user engagement. This type of traffic distorts campaign performance and wastefully consumes the advertising budget, so it’s important for DSP campaigns to identify and filter out such traffic to ensure accurate reporting and effective spend allocation. The other options mentioned, such as the context of the ad or content adjacency, are not related to the definition of invalid traffic.

 

Which of the following best describes if line items in your budget have “optimized out”?

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Which of the following best describes if line items in your budget have “optimized out”?

  • The line item isn’t delivering due to budget optimization reallocations.
  • The line item is opted out of budget optimization and the projected spend is equal to the line item budget you’ve manually set.
  • The line item’s flight dates have passed.

 

Explanation:

The correct answer is **The line item isn’t delivering due to budget optimization reallocations** because when line items in your budget have ‘optimized out,’ it means that the budget optimization system has reallocated the budget to other line items that are performing better, leading to the underdelivery or non-delivery of the optimized-out line item. This typically happens when the system determines that other line items in the campaign are more likely to achieve better performance within the available budget, resulting in a shift of resources. The other options do not accurately describe this situation: opting out of budget optimization would mean the line item is not subject to reallocations, and a line item’s flight dates expiring would simply result in the campaign no longer running, unrelated to budget optimization.

 

Which of the following best describes Fire TV ads?

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Which of the following best describes Fire TV ads?

  • An ad that displays during a live sports broadcast
  • An ad that is auto-played video within the Amazon store
  • A placement where viewers can see ads before they begin streaming

 

Explanation:

The correct answer is **A placement where viewers can see ads before they begin streaming**. Fire TV ads are typically shown as a pre-roll placement, meaning they appear before the content starts playing, allowing advertisers to capture the audience’s attention right as they begin their viewing experience. This type of placement is effective in reaching viewers who are about to stream content, giving advertisers an opportunity to promote products or services in a context where the audience is engaged and anticipating the content they want to watch. These pre-roll ads are a powerful tool for targeting consumers at a key moment in their viewing journey, maximizing visibility and engagement before the actual streaming begins.

 

Which of the following best describes Connected TV (CTV)?

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Which of the following best describes Connected TV (CTV)?

  • Traditional system in which a viewer watches a scheduled TV program when it’s broadcasted and on its original channel
  • Device that can connect to the Internet to deliver streaming video content. Formats include gaming consoles, smart TVs, and digital media players
  • Any type of streaming media, live or pre-recorded, delivered over the Internet that audiences can access on demand “over the top” (OTT) of traditional satellite or cable

 

Explanation:

The correct answer is **Device that can connect to the Internet to deliver streaming video content. Formats include gaming consoles, smart TVs, and digital media players**. Connected TV (CTV) refers to any device that connects to the Internet to stream video content, providing access to both live and on-demand programming. These devices, including smart TVs, gaming consoles, and digital media players like Roku or Amazon Fire TV, allow viewers to watch streaming content through apps or websites. Unlike traditional TV that relies on scheduled broadcasts via cable or satellite, CTV offers the flexibility to stream video content over the Internet, making it a key part of the growing trend of streaming services. CTV enables advertisers to reach audiences on big screens with more targeted, digital-friendly ad formats.

 

Which of the following best describes brand safety pre-bid targeting?

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Which of the following best describes brand safety pre-bid targeting?

  • Advertisers can choose which categories to reach based on their own brand safety requirements
  • The context within which the ad appears
  • The practice of filtering out egregious content that does not meet the content adjacency policy

 

Explanation:

The selected answer **Advertisers can choose which categories to reach based on their own brand safety requirements** is correct because brand safety pre-bid targeting allows advertisers to select specific categories or content types that align with their brand’s safety standards before their ads are placed. This pre-bid targeting feature enables advertisers to ensure that their ads are shown in contexts that align with their brand values and safety policies, such as avoiding sensitive or controversial content. By choosing the right categories, advertisers can proactively control where their ads appear, reducing the risk of their brand being associated with harmful or inappropriate content. This approach helps maintain brand integrity and ensures ads are placed in environments that reflect the advertiser’s standards.