Questions

Two customers just placed orders, and Beth, a Klaviyo developer, wants to send both of these Placed Order events to Klaviyo. How can she do this?

• Create 1 event server-side that will be sent to both profiles
• Create 2 separate events server-side, one for each customer
• Create a client-side event that will be sent to both profiles

 

Explanation: In Klaviyo’s data architecture, an Event is a discrete action tied to a specific Profile. Because events represent individual customer journeys, they cannot be “shared” or sent in bulk as a single multi-user event.

 

What is the main benefit of using a test Klaviyo account?

• Test accounts provide you access to developer-specific support
• Developer tools are only available in designated test accounts
• You can make API calls without affecting production data

 

Explanation: The primary purpose of a test (or “sandbox”) account is to provide a safe environment for experimentation. When you are building custom integrations or writing scripts to automate data management, you are essentially working with “live” code that can have immediate consequences.

 

In which of the following cases would you use a client-side API?

• To retrieve all of the lists that a profile is subscribed to
• To log a user’s site browsing activity on their Klaviyo profile
• To create a Placed Order event when a customer places an order on your site

 

Explanation: The choice between a client-side and server-side API in Klaviyo depends primarily on where the data is coming from and how secure that data needs to be. Front-End Interaction: Client-side APIs (like klaviyo.js) are designed to run in the user’s browser. This makes them perfect for tracking real-time onsite behavior—such as Active on Site, Viewed Product, or Clicked Banner—because the code can easily “see” what the user is doing on the page. Public Authentication: These calls use your Public API Key (or Site ID). Since this key is visible in your website’s source code, it is restricted to low-sensitivity actions. You wouldn’t want to use it for sensitive data, but it’s ideal for high-volume, behavioral tracking. Real-Time Identification: Client-side tracking allows Klaviyo to instantly associate a browser’s “anonymous” cookies with a specific profile once they identify themselves (e.g., by clicking an email link or filling out a form).

 

There may be times when you need to find the ID of a specific metric name. Which endpoint will help you find the Metric ID?

• Get Metrics
• Get Events
• Get Metric

 

Explanation: When working with the Klaviyo API, you often need a specific Metric ID (a unique alphanumeric string) to filter data or trigger reports. To find this ID, you use the Get Metrics endpoint.

 

What are the 3 primary objects of Klaviyo’s data model?

• Profiles, lists, segments
• Profiles, events, metrics
• Profiles, events, catalogs

 

Explanation: Klaviyo’s data model is built around three core pillars that work together to create a 360-degree view of your customer and your business. While other elements like lists and segments are important for organization, these three are the “primitive” objects that store the actual data.

 

What is the name of the process through which a new subscriber must confirm their subscription before being subscribed to a given list?

• Double opt-in
• Single opt-in
• Double subscribe

 

Explanation: The process you described is called double opt-in. It is a two-step verification method used to ensure that a person truly wants to join your mailing list and that the email address or phone number provided is valid and active. How the Double Opt-In Process Works: Step 1 (The Sign-Up): A visitor enters their contact information (email or phone number) into a sign-up form on your website. Step 2 (The Confirmation): An automated message is immediately sent to that address or number. This message contains a link or a button (or a keyword for SMS) that the user must click or reply to. Completion: Only after the user performs this second action are they officially added to your list as an “Active” subscriber.