Questions

Which of the following are the 5 stages of the traditional AIDAR marketing funnel listed in order?

• Awareness, interest, desire, action, retention
• Acquisition, interest, desire, awareness, retention
• Attention, inspiration, desire, acquisition, retention

 

Explanation: The AIDAR model is an evolution of the classic AIDA formula (developed by Elias St. Elmo Lewis in 1898), updated for the modern subscription and relationship-based economy by adding “Retention.”

 

The marketing funnel is important because…

• It’s a template you can use to create your ideal customer persona.
• It’s a tried-and-tested framework for understanding your customer journey.
• It’s a method for optimizing your conversion rate.

 

Explanation: The marketing funnel is essential because it provides a structured blueprint for how a stranger becomes a customer. Without this framework, marketing often feels like guesswork.

 

Client-side APIs are heavily dependent on JavaScript requests in the browser. For some users, slow internet or script-blocking plugins may cause the JavaScript not to fire. What impact might this have on the data going into Klaviyo?

• If the JavaScript does not fire, no data will be passed to Klaviyo.
• The data will instead be sent through the server-side version of that API.
• The data will sync in later and the event timestamp will be wrong.

 

Explanation: Because client-side tracking happens directly on the user’s device, it is entirely reliant on the browser’s ability to execute code and communicate with external servers. If that connection is severed or the code is prevented from running, the data simply never leaves the user’s computer.

 

Which type of API key do you need in order to use a client-side API?

• Private API key
• Public API key
• Either one works

 

Explanation: In the world of web development, “client-side” refers to anything running directly in the user’s browser. Because browser code is visible to anyone who right-clicks and selects “View Source,” security protocols dictate which keys can be exposed there. The Role of the Public API Key. The Public API key (also known as a Site ID in Klaviyo) is designed to be shared openly. It is a “write-only” identifier that allows the browser to send data to a specific account without the risk of someone using it to steal data from that account.

 

What are the two ways that you can hit a rate limit for an API?

• Hit the steady limit or enter a malformed payload
• Hit the burst limit or hit the steady limit
• Hit the burst limit or use the wrong type of API key

 

Explanation: API rate limits are essentially “speed bumps” designed to protect a server’s health and ensure fair resource distribution among all users. Most sophisticated APIs, including Klaviyo’s, use a multi-tiered system to manage traffic flow.

 

When building a custom integration, what key step allows you to track onsite activity?

• Creating a Klaviyo test account
• Installing a code snippet called klaviyo.js on your site’s front end
• Creating a private API key in Klaviyo

 

Explanation: The correct answer is Installing a code snippet called klaviyo.js on your site’s front end. Why this is the key step While API keys are essential for moving data between servers, klaviyo.js (often referred to as the “Active on Site” tracking snippet) is what bridges the gap between a visitor’s browser and your Klaviyo account.