Questions

You want to increase your app’s adoption rate, so you include positive user testimonials in your app description. Which of the following is the correct way to do so?

• Include unattributed or anonymous user testimonials in your app’s metadata.
• Add a comparison of your app or game to other apps or games that are similarly priced.
• Post your users’ comments anonymously to preserve their privacy.
• Ensure that your testimonials are written by people who aren’t motivated by financial gain.

 

Explanation:

• Authenticity and Trust: Testimonials from users who have no financial stake in your app are more likely to be perceived as genuine and trustworthy by potential users. This can positively influence their decision to download your app.
• Google Play Policy: While the provided text doesn’t explicitly address user testimonials, it emphasizes the importance of honesty and transparency in your store listing. Using testimonials that could be perceived as biased or incentivized would violate this principle.

The other options are incorrect:

• Anonymous Testimonials: Google Play’s metadata policy prohibits the inclusion of anonymous user testimonials in your app description.
• Unattributed Testimonials:  Similar to anonymous testimonials, unattributed testimonials lack credibility and transparency.
• Comparison to Competitors:  Directly comparing your app to competitors in the description is generally discouraged, as it can be seen as promotional or misleading.

The main chapter where the reference to the correct answer can be found is “ Comply with Google Play store listing policies”. While the text doesn’t directly mention user testimonials, it emphasizes the importance of honest and transparent practices in the store listing, which implies that using unbiased testimonials would be in line with these principles.

 

Which of the following is a great way to gather private user feedback before you launch your pre-registration campaign?

• Generate and share customer surveys for open test tracks in Google Play Console.
• Ask family members to watch and review a video of your app before it’s formally published.
• Ask your fans to watch and review a video of your app before it’s formally published.
• Generate and share unique access codes for closed test tracks in Google Play Console.

 

Explanation:

• Controlled Environment: Closed test tracks provide a controlled environment where you can release your app to a limited group of testers. This allows you to gather focused feedback without exposing your app to a wider audience.
• Unique Access Codes: By sharing unique access codes, you can handpick trusted testers, ensuring that the feedback comes from people who align with your target audience.
• Valuable Insights:  Feedback from closed testing can help you identify bugs, usability issues, and areas for improvement before launching your pre-registration campaign.

The other options are not as effective:

• Public Video Reviews: Asking fans or family members to review a video might provide some general feedback, but it lacks the structured testing and targeted audience of closed tracks.
• Open Test Surveys: While open tests allow for a larger audience, they don’t provide the same level of control and focused feedback as closed tracks with unique access codes.

The reference to closed test tracks is not explicitly mentioned in the provided text. However, the text of the chapter “Create awareness and drive installs through pre-registration” does discuss the importance of testing and iterating for app discovery, which indirectly supports the concept of using closed test tracks to gather feedback before launching a pre-registration campaign.

 

You created a dog-walking services app. Which of the following descriptions complies with Google Play app store policies?

• We can walk your small dog, big dog, medium dog, old dog, young dog, rescue dog, show dog, or puppy dog while you work
• Dog owners are raving about our #1 dog walking services and big dogs, small dogs, young dogs, and rescue dogs give us 5 stars
• Download the #1 dog walking app to keep your dog happy when you are away
• Let us remove the worry about walking your pet when you are away from home.

 

Explanation:

• Focus on the service: This description clearly states the app’s core function (dog walking) and the benefit it provides (peace of mind for owners).
• No Promotional Language or Misleading Claims: It doesn’t use promotional language like “#1” or make unsubstantiated claims.
• Concise and Informative: It’s short, to the point, and provides essential information without unnecessary keywords.

The other options violate Google Play policies:

• We can walk your small dog, big dog, medium dog, old dog, young dog, rescue dog, show dog, or puppy dog while you work: Keyword stuffing and irrelevant content.
• Dog owners are raving about our #1 dog walking services and big dogs, small dogs, young dogs, and rescue dogs give us 5 stars: Includes promotional language (“#1”) and unattributed user testimonials.
• Download the #1 dog walking app to keep your dog happy when you are away: Uses promotional language (“#1”) and a call to action (“Download”).

The main chapter where these guidelines are discussed is Chapter Name – Comply with Google Play store listing policies. It emphasizes the importance of accurate and appropriate descriptions, avoiding misleading information, and complying with metadata policies.

 

Which of the following reasons might explain why you want to run a localized experiment for your Google Play app?

• You want to measure the effectiveness of a new set of default graphics in your app listing.
• You want to see if recent sales increased because you introduced app features.
• You want to monitor your app’s acquisition trends over time for different geographic regions.
• You want to measure the effectiveness of the addition of a second language for your app descriptions.

 

Explanation:

A localized experiment in Google Play allows you to test different aspects of your app listing tailored to specific languages or regions. Running such an experiment is particularly useful when you want to measure the impact of adding a new language or making other region-specific changes to your app descriptions. This helps you understand how effective these changes are in appealing to users in different linguistic or cultural contexts.

Reference: This information is found in the chapter “Optimize your store listing with experiments” within the document. This section discusses how localized experiments can be used to test variations in app listings, such as adding new languages, to better cater to specific geographic or linguistic audiences​.

 

Which of the following statements is true when identifying the target audience for your app in a Google Play store listing?

• You can select a target audience of 18+ for an app that is rated E for Everyone.
• Any app that glamorizes violent characters is automatically targeted to people older than the age of 13.
• You do not have to select a target audience if your app is suitable for all audiences.
• Any app that runs ads and is targeted to children must use Google Play certified ad SDKs.

 

Explanation:

Protecting children: Google Play has strict policies to protect children, and one of these policies is that ads shown to children must be appropriate for their age group. Google Play certified ad SDKs have been verified to comply with these policies.

The other options are incorrect:

• Content ratings vs. target audience: An app rated E for Everyone might still not be suitable for all ages, depending on its content and functionality. The target audience should reflect the intended users, not just the content rating.
• Violence and target audience: While violence is a factor in content ratings, it doesn’t automatically determine the target audience. Other factors like theme, language, and interactive elements also play a role.
• Target audience is required: Google Play requires developers to select a target audience for their app to ensure appropriate recommendations to users.

The reference to the correct answer can be found in the chapter “ Select your target audience and content settings”, in the section about “Ads”.

 

Which of the following elements can you include in an app description of your Google Play store listing?

• User testimonials
• Promotional information
• List of special app features
• Accolades and awards

 

Example:

This is because the app description is meant to highlight the app’s core features and content to set accurate user expectations. It should focus on what the app does and what benefits it offers to users.

While the other options might seem relevant, they are not suitable for the app description:

• User testimonials: These can be valuable for social proof, but they belong in the app’s reviews section, not the description.
• Promotional information:  Pricing, discounts, and sales should be mentioned separately on the store listing, not within the app description itself.
• Accolades and awards: While these can add credibility, they are better showcased in other sections of the store listing or within the app itself.

The reference to the correct answer can be found in the “Select a feature graphic” section, where it advises to “Avoid any content that reflects or suggests Google Play performance, ranking, user testimonials, accolades or awards, or price and promotional information.”