Questions

Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences’ characteristics. Which of the following can Lisa use to better understand her audiences?

 

• Amazon insights
• Amazon Ad tag
• Amazon Audiences

 

You are setting up your Online Video ad campaign and want to plan your audience’s engagement at every stage of the customer journey. Which of the following tools could you use?

 

• Audience planning tool
• Amazon Ad tag
• Amazon Audiences

 

Which is a measurement solution you can use to measure the impact of Streaming TV ads?

 

• Amazon Marketing Cloud
• Amazon advertising console reports
• Optimization levers

 

Which report should you use to understand how keyword and product targeting of your Sponsored Brands video campaign are performing over time?

 

• A targeting report
• A campaign report
• A search term report

 

You want to get holistic insights from event-level ads datasets across Amazon-owned and operated properties. Which of the following would you use?

 

• Amazon Marketing Cloud
• Geographic insights
• Amazon Attribution