Questions

 

Digital signage and audio promoted in the retailer stores by brand advertisers are not considered part of the omnichannel Retail Media ecosystem. True or false?

 

• True

 

• False

 

 

Retail Media is considered a closed loop ecosystem because it provides clear and proven attribution and reporting that draw a direct line from advertising back to product sales and Return-On-Ad-Spend (ROAS). True or false?

 

• True

 

• False

 

 

Using retail media, both retailers and brand advertisers can increase product sales by enabling brand advertisers to promote their products. True or false?

 

• True

 

• False

 

How is using retail media beneficial to brand advertisers? Select all that apply.

 

• There is visibility through to point-of-purchase.
• It drives high-margin revenue streams in addition to selling retail products.
• It grows product sales.
• It enables the ability to reach high-intent shoppers via retailers’ websites.

 

 

Onsite retail media programs allow brands to interact with shoppers through a retailer’s digital properties. True or false?

 

• True

 

• False

 

 

Retail Media is considered the third and biggest wave of digital advertising after search and social media. True or False?

 

• True

 

• False