Questions

What are benefits of using the onsite PLA solution in a retail media program? Select all that apply.

 

• PLAs offer a pay-per-click advertising solution for brand advertisers who want to increase clickthrough and sell-through of products.
• Brand advertisers only pay when a shopper clicks on a PLA.
• PLAs feature multiple clickable components including a brand logo, allowing you to tell an on-brand story to drive brand awareness.
• PLAs take category ownership for maximum brand awareness.

 

What are the key benefits of Retail Media offsite advertising? Select all that apply.

 

• Brands interact with shoppers through a retailer’s website, app, or the like.
• Brands target shoppers at the conversion stage of the sales funnel.
• Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.
• Brands can target shoppers at the awareness and consideration stages of the sales funnel.

 

What should a brand using Microsoft Retail Media Offsite do if their shoppers do not check out their products after clicking a Product Listing Ad (PLA) on the retailers’ websites?

 

• The brand should use the Microsoft Retail Media platform (powered by PromotelQ) to run ads on third-party platforms, such as social media or connected TV, that will bring the shoppers back to the website.
• The brand should use a social media ads platform to run ads to reach out to the shoppers.
• The brand should use the Microsoft Advertising platform to run search ads to reach out to the similar shoppers mapped by Microsoft.

 

What are the key benefits of retail media onsite advertising compared to offsite advertising? Select all that apply.

 

• Brands interact with shoppers through a retailer’s website, app, or the like.
• Brands target shoppers at the conversion stage of the sales funnel.
• Retailers are allowed to activate their first-party customer data to help brand advertisers reach shoppers using third-party properties.

 

 

Retail Media is only considered a lower-funnel media strategy that only helps with conversions (i.e., product sales) rather than awareness, consideration, retention, or loyalty in a shopper journey. True or false?

 

• True

 

• False

 

Which key differentiator would make retail media more attractive to brand advertisers to invest?

 

• Retailers’ first-party shopper data
• Measurement by third-party cookies
• Brands first-party data
• Fragmented attribution