What does “PLA” mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- Product Listing Ads
- Product Listing Acquisition
- Product Link Ads
- Product Listing Asset
Questions
Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
Which are the primary pacing methods available in the Microsoft Retail Media platform (powered by PromotelQ)? Select all that apply.
- Even/Dynamic Pacing
- Front-Loaded Pacing
- Day Parting
- Weekly Pacing
Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.
Which of the following factors influence the likelihood for PLA campaigns to win auctions? Select all that apply.
- Product price
- Bid value
- Product category
- Units sold
Which shopper engagements will trigger charges for PLA campaigns in most cases?
Which shopper engagements will trigger charges for PLA campaigns in most cases?
- Impression
- Click
- Purchase
Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?
Which shopper engagement will trigger charge for Auction Banner Ads campaigns in most cases?
- Impression
- Click
- Purchase
When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?
When creating a PLA campaign, after selecting your desired SKUs, the category targets must be manually applied to the campaign. True or false?
- True
- False