Questions

Which bidding strategy is NOT eligible for Display campaigns?

 

• Target Impression Share
• Target ROAS (Return on Ad Spend)
• Viewable Impressions
• Max Clicks
• Max Conversions
• Manual (with optional eCPC)
• Target CPA (Cost Per Acquisition)

 

What are the requirements for Smart Display conversions?

 

• At least 50 display conversions or 100 search conversions in a 30-day period
• No conversion requirement
• 15 conversions in a 30-day period

 

What’s a reason to opt out of automation?

 

• You are under pressure to get lots of volume
• You are struggling to get conversion tracking to work correctly
• You don’t have time to work on creative

 

Which is a reasonable reason to opt for automation?

 

• You don’t have time to work on creative.
• You are struggling to get conversion tracking to work correctly.
• You are under strict brand requirements.

 

 

How do learning periods impact campaigns?

 

• They don’t – they are purely for account managers to test what works.

 

• They are 5-day periods where there shouldn’t be any changes to the campaign budgets/bidding strategies while the algorithm adjusts to your campaign.